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- One Village, One Product Campaign -Since 2006-
The One Village, One Product Campaign, through the widespread introduction to the Japanese consumers of attractive goods from African and Asian countries such as textiles and handcrafted goods, enhances the export capability of developing countries.
- History
- Logo-mark
- What is the One Village One Product Market?
- One Village, One Product Market
- Introduction of the goods
- Evaluation of the One Village, One Product Campaign
- Technical Cooperation
- Contact Point
History
- The Government of Japan supported initiating the "One Village, One Product" campaign in developing countries as part of the "Development Initiative for Trade" advocated by then-Prime Minister Koizumi and announced on the occasion of the WTO Hong Kong Ministerial Conference held in December 2005. In February 2006, METI and JETRO started this campaign, in collaboration with other organizations.
The "One Village, One Product" campaign is a movement to promote local economies through the development, improvement and promotion of local products (e.g., foods, beverages, textiles, & garments, etc.), with the participation of local people. This movement was first initiated by Mr. Hiramatsu who was Governor of Oita Prefecture in Japan in 1979.
Logo-mark
- The spiral figure symbolizes the process of a product destined for the worldwide market being manufactured in a small village, while the number one held in the hand represents the feelings toward the product held by the village.
- The gradually widening girth of the spiral expresses the increasing power realized through the support and efforts of various parties combining together.
What is the One Village One Product Market?
- The One Village, One Product Market refers to shops that exhibit and sell particular goods from developing countries, organized by METI and JETRO. Since 2006, the shops are being operated in the international airports in both Narita and Kansai.
- Profit from the shops will be allocated to the production side in the developing countries through importers. If you have a chance to go to either airports, please stop by the shops! METI, JETRO and all the shop’s staff will be pleased to see you there!
One Village, One Product Market
Narita International Airport (since March 25, 2006) (PDF: 560KB)
Venue: 4th Floor, Central Building, Terminal 1
From 8:00 to 19:30, Open 7days a week.
Kansai International Airport (since April 1, 2006) (PDF: 602KB)
Venue: 2nd Floor, Departure Lobby, Passenger Terminal
From 9:00 to 21:00, Open 7days a week
Introduction of the goods
The One Village, One Product Campaign, through the widespread introduction to the Japanese consumers of attractive goods from African and Asian countries such as textiles and handcrafted goods, enhances the export capability of developing countries.
| Cofee powder: Cafe Africa Baraka (Tanzania) | Candle (Swaziland) | Animal sculptures made of Soapstone (Kenya) |
|---|---|---|
A local instant coffee with a good balance of bitterness and acidity.
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Because all are hand-made, each design and size is slightly different.
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The material was named as "soapstone", as it is easy to shave like soap.
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| Stuffed toys made of mud-dyed cloth (Mali) | Wooden massage balls: Nigiri-boshi (Myanmar) | Book covers (Cambodia) |
A local NGO supporting education creates these products with a use of traditional mud dyeing technique.
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Massage goods with smooth wooden texture. You can hold one ball each of your palms and maneuver them.
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Book covers made of dyed rush glass grown in Cambodia, carefully woven by hands.
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| Vanilla beans (Papua New Guinea) | Pine needle baskets (Nicaragua) | |
Organic vanilla beans grown without pesticides and artificial chemical fertilizers. Both vanilla pods (beans) and bean powder are available.
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Square-shaped baskets made of Caribbean pine needles.
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*Depending on the shop and season, the goods and stock differ. Please enquire at the following contact points.
Evaluation of the One Village, One Product Campaign
Prof. Jeffrey Sachs, Colombia University sent a message saying that this campaign is a meaningful policy for developing countries. We also receive many appreciative messages from the government leaders of developing countries. A couple of examples follow, with photos taken when VIPs from these countries visited the shops.
Republic of Peru
Mr. José Luis Silva
Minister of External Trade and Tourism (MINCETUR) (2012.5.9 NARITA Airport)
To our friends of OVOP, thank you for the support.
(The original message is in Spanish)
Burkina Faso
Mr.Patiende Arthur KAFAND,
President of Board of Trade (2012.3.6 Narita Airport)
The concept of "One Village ,One Product" created by METI and JETRO reflects the spirit of dedication in promoting handcrafted goods of developing countries and giving them an outlet to the market of developed countries.
Bravo, Japan, for this idea and this action for the benefit of world trade
(The original message is in French)
TheEast African Community
Dr. Richard SEZIBERA, , Secretary Genral (from the Republic of Rwanda) (2012.2.11 KANSAI Airport)
It was an immense pleasure for me to visit the one village one product store.
Thank you for fostering trade and understanding between the people of Japan and Africa."
The Democratic Republic of Timor-Leste
President José Ramos-Horta, The Democratic Republic of Timor-Leste (2010.3.14, Narita Airport)
Congratulations and thank you for this great initiative to promote fair trade! Harigato! (The President is a gentleman standing on the right)
Federal Republic of Nigeria
Mr. Ojo Maduekwe, Minister of Foreign Affairs of Nigeria (2009.6.3, Narita Airport)
One Product One Village Initiative is a celebration of creativity, imagination and the passion for a more inclusive global economy. I salute the wisdom of the initiators & may it be a model for the rest of the world. Really impressed! (The Minister is a gentleman stands center with jacket)
Mongolia
Mr. Sukhbaatar Batbold, Minister for Foreign Affairs and Trade of Mongolia (2009.4.14, Narita Airport)
"One Village One Products"
Very Interesting and important exhibition of special goods from developing countries.
Many thanks for the kind support.
Federal Democratic Republic of Ethiopia
Mr. Tadesse Haile,State Minister of Trade and Industry (2009.3.21, Kansai Airport)
This is a very important initiative to promote trade between developing countries and Japan. I believe this initiative encourage competition and economic growth.
Republic of Peru
Ms. Mercedes Rosalba Araoz Fernandez, Minister of Foreign Trade and Tourism (2009.2.26, Narita Airport)
Congratulations and thank you. We are proud to be part of OVOP network. We will keep working to increase trade, tourism and investment among our countries. And above all eternal friendship, thank you again for the exhibition.
Federal Democratic Republic of Nepal
Dr. Baburam Bhattarai, Minister for Finance (2009.2.10, Narita Airport)
I am highly honored & impressed while observing OVOP programme products from different countries. This is a good model for modernization of backward economies. I will all success for the programme.(The Minister is a gentleman wearing blue-jacket)
Technical Cooperation
To encourage the export capability of the potential goods in developing countries, we dispatch experts to assist with product improvement.
Contact Point
- One Village One Product Campaign Desk, International Trade Policy Bureau, Ministry of Economy, Trade and Industry
E-mail: isson-ippin@meti.go.jp
- Inquiries about the One Village One Product Markets in the Airport
Trade Fair Division, Trade Fair Department
E-mail: OVOP@jetro.go.jp
TEL: 03-3582-4936
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