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The One Village, One Product Campaign, through the widespread introduction to the Japanese consumers of attractive goods from African and Asian countries such as textiles and handcrafted goods, enhances the export capability of developing countries.
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History
- The Government of Japan supported initiating the "One Village, One Product" campaign in developing countries as part of the "Development Initiative for Trade" advocated by then-Prime Minister Koizumi and announced on the occasion of the WTO Hong Kong Ministerial Conference held in December 2005. In February 2006, METI and JETRO started this campaign, in collaboration with other organizations.
The "One Village, One Product" campaign is a movement to promote local economies through the development, improvement and promotion of local products (e.g., foods, beverages, textiles, & garments, etc.), with the participation of local people. This movement was first initiated by Mr. Hiramatsu who was Governor of Oita Prefecture in Japan in 1979.
Logo-mark
- The spiral figure symbolizes the process of a product destined for the worldwide market being manufactured in a small village, while the number one held in the hand represents the feelings toward the product held by the village.
- The gradually widening girth of the spiral expresses the increasing power realized through the support and efforts of various parties combining together.
What is the One Village One Product Market?
- The One Village, One Product Market refers to shops that exhibit and sell particular goods from developing countries, organized by METI and JETRO. Since April of 2008, the shops are being operated in the international airports in both Narita and Kansai.
- Profit from the shops will be allocated to the production side in the developing countries through importers. If you have a chance to go to either airports, please stop by the shops! METI, JETRO and all the shop’s staff will be pleased to see you there!
One Village, One Product Market
Narita International Airport (since March 25, 2006) (PDF: 560KB)
Venue: 4th Floor, Central Building, Terminal 1 (Renewal open from April 1, 2010!)
From 8:00 to 20:30, Open 7days a week. (Opening time has been changed since July 1, 2010)
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Kansai International Airport (since April 1, 2006) (PDF: 602KB)
Venue: 2nd Floor, Departure Lobby, Passenger Terminal
From 9:00 to 22:00, Open 7days a week (Opening time has been changed since July 1, 2010)
Introduction of the goods
The One Village, One Product Campaign, through the widespread introduction to the Japanese consumers of attractive goods from African and Asian countries such as textiles and handcrafted goods, enhances the export capability of developing countries.
| Incense (India) | Bottles of Perfume (Egypt) | Book Mark (Egypt) |
|---|---|---|
There are several types with aromas such as raspberry and strawberry. |
Each item is made with great workmanship. |
We re-produce the oldest paper made in ancient Egypt, and it features a picture wall painting. |
| Cell-phone Charm (Tanzania) | Buddhist painting (Nepal) | Model Bicycle (Madagascar) |
Animal and mask designs are attached, made from animal bones. |
There are more than 10 paintings in the shop. |
The items are made from waste cans, and each of them are made very detailed. |
| Gripping Star (Myanmar) | Cell-phone Charm(Myanmar) | |
This is a massage tool. You can relax by gripping this star. It is made of natural wood. |
These pearl-shell items are shining and naturally beautiful. |
*Depending on the shop and season, the goods and stock differ. Please enquire at the following contact points.
Evaluation of the One Village, One Product Campaign
Prof. Jeffrey Sachs, Colombia University sent a message saying that this campaign is a meaningful policy for developing countries. We also receive many appreciative messages from the government leaders of developing countries. A couple of examples follow, with photos taken when VIPs from these countries visited the shops.
The Democratic Republic of Timor-Leste
President José Ramos-Horta, The Democratic Republic of Timor-Leste (2010.3.14, Narita Airport)Congratulations and thank you for this great initiative to promote fair trade! Harigato! (The President is a gentleman standing on the right) |
Federal Republic of Nigeria
Mr. Ojo Maduekwe, Minister of Foreign Affairs of Nigeria (2009.6.3, Narita Airport)One Product One Village Initiative is a celebration of creativity, imagination and the passion for a more inclusive global economy. I salute the wisdom of the initiators & may it be a model for the rest of the world. Really impressed! (The Minister is a gentleman stands center with jacket) |
Mongolia
Mr. Sukhbaatar Batbold, Minister for Foreign Affairs and Trade of Mongolia (2009.4.14, Narita Airport)"One Village One Products" Very Interesting and important exhibition of special goods from developing countries. Many thanks for the kind support. |
Federal Democratic Republic of Ethiopia
Mr. Tadesse Haile,State Minister of Trade and Industry (2009.3.21, Kansai Airport)This is a very important initiative to promote trade between developing countries and Japan. I believe this initiative encourage competition and economic growth. |
Republic of Peru
Ms. Mercedes Rosalba Araoz Fernandez, Minister of Foreign Trade and Tourism (2009.2.26, Narita Airport)Congratulations and thank you. We are proud to be part of OVOP network. We will keep working to increase trade, tourism and investment among our countries. And above all eternal friendship, thank you again for the exhibition. |
Federal Democratic Republic of Nepal
 Dr. Baburam Bhattarai, Minister for Finance (2009.2.10, Narita Airport)I am highly honored & impressed while observing OVOP programme products from different countries. This is a good model for modernization of backward economies. I will all success for the programme.(The Minister is a gentleman wearing blue-jacket) |
Republic of Malawi
 Mrs.Joyce Hilda Banda, Minister of Foreign Affairs (2008.12.19, Narita Airport)It was a pleasure to visit this shop and to see the efforts of OVOP to promote African products. Keep up the good and noble work. |
African Development Bank
 President Donald Kaberuka (2008.10.31, Narita Airport)My appreciation and thanks to all who make this possible and to the staff of the 'One Village, One Product' outlet. |
Republic of Liberia
 President Ellen Johnson-Sirleaf (2007.3.14, Narita Airport) It is a pleasure to visit the One Village One Product store. All the best to the organizers. |
Republic of Mozambique
President Armando Emilio Guebuz (2007.1.24, Narita Airport)Your efforts in organizing this exhibition encouraged us. Thank you for your efforts. |
Technical Cooperation
To encourage the export capability of the potential goods in developing countries, we dispatch experts to assist with product improvement.
Contact Point
- One Village One Product Campaign Desk, International Trade Policy Bureau, Ministry of Economy, Trade and Industry
E-mail: isson-ippin@meti.go.jp
- Inquiries about the One Village One Product Markets in the Airport
Trade Fair Division, Trade Fair Department
E-mail: LDC@jetro.go.jp
TEL: 03-3582-4936
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