METI promotes overseas advancement of an internationally appreciated "Cool Japan" brand, cultivation of creative industries, promotion of these industries in Japan and abroad, and other related initiatives from cross-industry and cross-government standpoints.

The policies and initiatives promoted here are based on the Proposal by the Cool Japan Advisory Council in May 2011.

What's New

Archives

• METI Releases Concept Book: A Compilation of Traditional Japanese Value as the Foundation of Commodities and Services under the Cool Japan Initiative (March 8, 2017) Press Release
• Open Debriefing Meeting to be Held by the Creative Study Group for the Fourth Industrial Revolution (March 3, 2017) Press Release
• A New Project Titled “Fukudzukuri 4.0” Started through Taking Advantage of an Existing IT Platform (February 22, 2017) Press Release
• New Designation of Owari Household Buddhist Altars, Nagasaki Tortoiseshell Works, and Haebaru Hanaori Textiles as Traditional Crafts under the Act on the Promotion of Traditional Craft Industries (January 26, 2017) Press Release
• Traditional Japanese Crafts Will Be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods (January 23, 2017) Press Release
• METI to Hold “JAPAN WEEKEND” in Kuala Lumpur, Malaysia (November 2, 2016) Press Release
• November is Traditional Craft Products Month (October 24, 2016) Press Release
• FY2016 METI Minister Award to Recognize Contributions to Traditional Craft Industries (October 18, 2016) Press Release
• Traditional Japanese Crafts Will Be Showcased to Gain Publicity in Paris, France (September 26, 2016) Press Release
• Winners of the Travel Mine Japan Project to be Announced (September 13, 2016) Press Release
• Storybook Introducing the Attractive Essence of the Kyushu Region Announced (September 6, 2016) Press Release
• Winners of the Tenth Kids Design Awards (September 5, 2016) Press Release
• Announcement of Traditional Craft Business Operators, Production Areas and Ten Model Themes Evaluated and Selected under the Craft Meet Project Across Japan (September 6, 2016) Press Release
• METI Parliamentary Vice-Minister Hoshino Visited the Republic of Singapore (July 19, 2016) Press Release
• The First NIPPON QUEST Awards have been Selected! (March 4, 2016) Press Release
• DENSAN to Hold Traditional Crafts Exhibition WAZA 2016 (February 2, 2016) Press Release
• Traditional Japanese Crafts Will Be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods (February 1, 2016) Press Release
• METI Will Start Final Voting to Decide the Annual Awards for Regional Specialties (January 14, 2016) Press Release
• November is Traditional Craft Products Month (October 13, 2015) Press Release
• FY2015 METI Minister Award to Recognize Contributions to Traditional Craft Industries (October 15, 2015) Press Release
• “sakefan World” will start to be made available. (October 7, 2015) Press Release
• Decision on the Merchandized Goods Selected for The Wonder 500™ (August 27, 2015) Press Release
• METI to Hold Asian Fashion Meets Tokyo (August 18, 2015) Press Release
• METI to Start NIPPON QUEST_TM (August 11, 2015) Press Release
• METI Hosts Invitation Tours for Influencers Who Report on Regional Resources across Japan (July 24, 2015) Press Release
• METI to Start NIPPON QUEST_TM (July 1, 2015) Press Release
• Sendai Tansu, Edo Bekko, and Tokyo Antimony Products were Newly Designated as Traditional Crafts under the Act on the Promotion of Traditional Craft Industries (June 18, 2015) Press Release
• Pairs of Sellers and Producers at Japan Traditional Craft Week 2015 were Determined (May 20, 2015) Press Release
• Regional Traditional Crafts to Be Exhibited during Expo Milano 2015 (March 27, 2015) Press Release
• Japan to Call Global Attention to its Traditional Crafts in Milan, Italy(March 17, 2015) Press Release
• Traditional Crafts Exhibition WAZA 2015 to be Held(February 2, 2015) Press Release
• Traditional Japanese Crafts will be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods(January 26, 2015) Press Release
• New Designation of Edo Glassware as a Traditional Craft under the Act on the Promotion of Traditional Craft Industries (November 26, 2014) Press Release
• FY2014 METI Minister Award to Recognize Contributions to Traditional Craft Industries(October 22, 2014) Press Release
• November is Traditional Craft Products Month.(October 14, 2014) Press Release
• Traditional Japanese Crafts will be Showcased to the World as a Result of the Cool Japan Initiative(August 21, 2014) Press Release
• Successful Applicants for a Project to Support SMEs in Developing Japan Brand Products and Services(June 26, 2014) Press Release
• Announcement of the Successful Applicants for the Subsidy for the Project Concerning Cultivating New Markets in Emerging Countries (Supporting Project for Test Marketing)(June 6, 2014) Press Release
• New Designation of Chichibu-meisen, Echizen-tansu and Yamaga-toro as Traditional Crafts under the Act on the Promotion of Traditional Craft Industries(December 26, 2013) Press Release
• Traditional Japanese Crafts will be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods　(January 27, 2014) Press Release

Overview of Policies

• Cool Japan Initiative (July 2014)(PDF:4.16MB)
• Cool Japan Strategy (September 2012)(PDF:476KB)
• Cool Japan Strategy (July 2012) (PDF:915KB)
• Cool Japan Strategy (January 2012) (PDF:1,391KB)
• What are Creative Industries?: FY 2010 Report of the Survey on Support for SMEs (Survey on Support for Lifestyle Industries) (PDF:2140KB) (in Japanese)

Event Information	Overseas Projects
CREATIVE TOKYO	Study Groups

• Design Policies (Japanese website)
• Kansei Initiative
• Traditional Crafts of Japan(PDF:2,361KB)
  

Creative Industries Division, Commerce and Information Policy Bureau
TEL: 81-3-3501-1511 (ext. 3651) or 81-3-3501-1750 (direct)