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Good Design Grand Award 2011 goes to “Traffic Information Archive Map,” Honda’s project based on its “internavi” system in response to the Great East Japan Earthquake

The "Good Design Award" is Japan's only award program to comprehensively evaluate and recognize designs and is celebrating its 55th anniversary this year.

The Japan Industrial Design Promotion Organization (JIDPO), the organizer of the Good Design Award 2011, announced the winner of the Good Design Grand Award (Prime Minister's Award), the highest prize in this award program.

Good Design Grand Award 2011 LOGO

1. Good Design Grand Award 2011 (Prime Minister's Award)

Good Design Grand Award 2011An information service provided by a car navigation system
"Traffic Information Archive Map," a project based on the internavi system in response to the Great East Japan Earthquake
Honda Motor Co., Ltd.

Evaluation Comment by Judges

Since 2003, Honda has been operating "internavi," a specially-developed two-way navigation system that collects customers' travel data to compute the optimum route to a destination. When the Great East Japan Earthquake occurred, that traffic information archive data started to make itself useful for rescue efforts as early as the following day, surprising many with this newfound application. Truck drivers carrying relief supplies, volunteer groups, and other parties bound for the affected areas used this publicly available data, finding it a great help. This entry received the highest praise from the judges, who were impressed with the firm's years of efforts and contribution during the earthquake disaster.

2. Summary of the Good Design Award

The Good Design Award (established in 1957) is a program to select, evaluate and encourage products with distinguished designs in Japan's industry. This program has raised consciousness about design among Japanese industries and significantly contributed to the improvement of their international competitiveness.

The examination for this year's Good Design Award was conducted with attention to bringing value to people's lives and creating social and cultural value on the basis of the program's history of more than 50 years. Through such examination, the program aims to make people's lives, industry and society more affluent and sustainable.

3. Good Design Award 2011

Number of examined entries: 3,162
Number of granted awards: 1,112
Chairman of the Awards Committee: Mr. Naoto Fukasawa, product designer
Vice-chairman of the Awards Committee: Mr. Taku Satoh, graphic designer
*In addition to the Good Design Grand Award, special awards such as the Good Design Gold Award (METI Minister's Award) are being presented.

4. Reference

For further information, please visit the following websiteExternal Site Link

Release Date

November 9, 2011

Division in Charge

Design Policy Office, Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
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