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Call for Entries of Child-friendly Products and Services
- Commencement of accepting entries for the Kids Design Award 2012 -

The Ministry of Economy, Trade and Industry (METI) and the Kids Design Association (a non-profit organization certified by the Cabinet Office) are jointly publicizing and promoting "Kids Design," a design concept aimed at enhancing children's safety, security and healthy development, as well as creating a living environment that is comfortable for families expecting or raising children.

On March 5, 2012, the Kids Design Association started accepting entries for the "Kids Design Award 2012," which honors child-friendly products and services.

Kids Design Award 2012 Logo Mark

1. Outline of the Kids Design Award

The Kids Design Award is aimed at honoring designs that (1) contribute to children's safety and security, (2) foster children's creativity and bright future, and (3) are conducive to child bearing and rearing.

2. Schedule

Entry period:
Monday, March 5 to Monday, May 7
Primary screening (document examination):
Tuesday, May 8 to Tuesday, May 22
Secondary screening (examination of actual items):
Late June
Kids Design Award 2012 selection:
Beginning of July
Final examination:
Middle of July
Announcement of grand and other prizes:
Late July

3. Entry Categories and Award Types

Entry categories

Designs contributing to children's safety and security
(1) Child-friendly and Safety/security Design: Children's entries section
(2) Child-friendly and Safety/security Design: General entries section
Designs fostering children's creativity and bright future
(3) Design for Children's Future: Creativity section
(4) Design for Children's Future: Literacy section
Designs for aiding child bearing and rearing
(5) Design for Supporting Child Bearing and Rearing: Individual and household section
(6) Design for Supporting Child Bearing and Rearing: Regional and society section
Thematic designs
(7) Design for Future Consumers

Award structure

Grand prizes will be granted to the best designs selected from entries in the seven categories in the names of the following ministers. First prizes will go to outstanding designs.

  1. Child-friendly and Safety/security Design Award: Children's entries section [METI Minister Award]
  2. Child-friendly and Safety/security Design Award: General entries section [METI Minister Award]
  3. Design for Children's Future Award: Creativity section [METI Minister Award]
  4. Design for Children's Future Award: Literacy section [METI Minister Award]
  5. Design for Supporting Child Bearing and Rearing Award: Individual and household section [Minister of State for Measures for Declining Birthrate and Gender Equality Award]
  6. Design for Supporting Child Bearing and Rearing Award: Regional and society section [Minister of State for Measures for Declining Birthrate, and Gender Equality Award]
  7. Design for Future Consumers Award [Minister of State for Consumer Affairs and Food Safety]

4. Entry Procedure

For entry details, please refer to the application site at http://www.kidsdesignaward.jp/2012External Site Link (in Japanese).

Release Date

March 12, 2012

Division in Charge

Design Policy Office, Creative Industries Division, Commerce and Information Policy Bureau

Related Information

Cool Japan / Creative Industries Policy
 
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Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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