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- March 2013
- Announcement of Winners in the Selection of Businesses Achieving Omotenashi Customer Service Business
Announcement of Winners in the Selection of Businesses Achieving Omotenashi Customer Service BusinessIntroduction of attractive Japanese regional enterprises which are able to provide customers with Omotenashi Customer Service
The Ministry of Economy, Trade and Industry (METI) has been endeavoring to take the initiative in widely introducing the Omotenashi Customer Service Business project to the public, in which customer- and community-based business management is able to achieve high-value-added and differentiated services, as well act as a trigger to encourage other enterprises to start efforts to reform their business management. To achieve this goal, METI has selected 50 businesses that have carried out the Omotenashi Customer Service Business in practice.
The 50 winners' efforts are to be published in the booklet titled "Selection of Businesses Achieving Omotenashi Customer Service Business" and these efforts will be conveyed broadly to the public.
1. Details of the Selection of Businesses Achieving Omotenashi Customer Service Business
While the business conditions in Japan are becoming severer, there are some regional businesses that are endeavoring to thoroughly bolster their relationship with customers, communities, and society, and to achieve high-value-added or differentiated services.
METI refers to such business model as Omotenashi Customer Service Business that [i] fosters the motivation and capabilities of business employees to the maximum extent; [ii] cherishes participation in their communities and society; and [iii] conducts management to achieve high-value-added and differentiated services. Through this project, METI aims to promote management reforms in regional service businesses and other enterprises and revitalize regional economies by conveying such businesses' efforts to the public as a business model that such businesses should aim to adopt.
Taking advantage of the selection and introducing the 50 winners that are conducting outstanding Omotenashi customer service business across Japan, METI expects that, by referring to these 50 precedents, many enterprises will be encouraged to make efforts to achieve high-value-added and differentiated services.
In selecting the 50 businesses, an examination committee consisting of experts was held.
2. Upcoming activities
METI will grant trophies to the 50 winners at the Regional Bureaus of Economy, Trade and Industry (including the Okinawa General Bureau of the Cabinet Office, the same will apply hereinafter) in April 2013 onward.
In addition, METI is to develop activities to raise awareness across Japan, such as proactively conveying the ideas of the winners in the selection to the public through holding seminars or forums, aiming to broaden the base of the project.
3. Booklet of the Selection of Businesses Achieving Omotenashi Customer Service Business
METI is to start distributing the booklet at the Regional Bureaus of Economy, Trade and Industry and regional head offices of the Organization for Small & Medium Enterprises and Regional Innovation, Japan, in May 2013 onward.
Reference
List of the winners(PDF:152KB) 
(in Japanese)
Release Date
March 26, 2013
Division in Charge
Commerce and Information Policy Bureau, Service Affairs Policy Division