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Traditional Japanese Crafts will be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods -To be Exhibited at Ambiente 2014 in Germany-

From February 7 to 11, 2014, Ambiente 2014, the world’s largest international trade fair for consumer goods, will be held in Frankfurt, Germany. Taking this opportunity, traditional Japanese crafts from across Japan will be exhibited for the first time as government-designated traditional crafts. Through this event, Japan will convey to the world the attractiveness of such crafts with more than 100 years of history, which are created by superb techniques, glowing with beauty, derived from Japan’s unique culture.

1. Purpose of the event

Ambiente is the world’s largest Business-to-Business trade fair for consumer goods, and is held every February. As an exhibitor, one country is to be selected as a partner country to be focused on, and is entitled to proactively showcase its own culture and designs to visitors at the fair, with support from the event’s organizer. For Ambiente 2014, Japan became the first Asian country to be selected as such partner country. Taking this opportunity, Japanese enterprises will exhibit displays and provide a variety of projects so as to make Japanese culture and techniques known by visitors from the world.

As one of Japan’s efforts at the event, the Association for the Promotion of Traditional Craft Industries will exhibit such traditional crafts to convey to visitors the beauty and craftsmen’s techniques, which might represent Japan’s monodzukuri (manufacturing) culture, presenting a keyword called “DENSAN,” which means traditional Japanese crafts. This effort is expected to encourage Japanese exhibitor companies to cultivate global markets and generate new business overseas.

2. Outline of the event

Title of the fair:
Ambiente 2014
February 7 (Fri) to 11 (Tue), 2014
International trade fair site (Messe Frankfurt), Germany
Expected participants and crafts to be exhibited
*For details, see the Japanese language press release
(Booth No.: Galleria0 A04)
Crafts will be displayed in showcases, aiming to convey Japan’s ultimate techniques and beauty.
Pottery and porcelain Mashiko ware, Mino ware, Kyoto-Kiyomizu ware, Imari-Arita ware, Hasami ware
Lacquer Aizu lacqure ware, Wajima lacqure ware, Echizen lacqure ware
Metal Nambu cast ironwork, Yamagata metal casting
Wood and bamboo Akita cherry-bark work, Akita cedar cooperage, Hakone wood mosaic work
Glass Edo cut glass
Fabrics Yuntanza Hana-ui fabrics, Tokyo Yuzen dyeing
Paper Echizen paper, Edo decorative papers, Edo wood engraving, Marugame round fans

Picture of the event site (Galleria 0 A04)

Wajima lacquer ware (manufactured by Katsuhiro Nishi)
2. DENSAN for Everyday Life (Booth No.: HALL9.0 F91) At this booth, 19 enterprises and associations will exhibit their products for daily use created by traditional techniques and have business talks with buyers from the world.
Pottery and porcelain Mashiko ware, Imari-Arita ware, Mikawachi ware
Lacquer Joboji lacquer ware, Kamakura carved and lacquered ware, Yamanaka lacquer ware
Table & kitchen ware Odate bentwood work), Tokyo silversmithery, Echigosanjo forged blades, Tosa forged blades, Edo cut glass
Interior accessories Ryukyu Ikat, Toyooka willow basketry, Edo decorative papers, Edo wood engraving, Owari cloisonne

Mashiko ware (manufactured by Tsukamoto Co., Ltd.)

Edo decorative paper (manufactured by Tokyomatsuya Inc.)

3. Outline of the Association for the Promotion of Traditional Craft Industries

Since the Act on the Promotion of Traditional Craft Industries was enforced in 1974, the Ministry of Economy, Trade and Industry (METI) has been endeavoring to encourage Japan’s traditional craft industries through various projects. There is a variety of crafts across Japan, including pottery and porcelain, lacquer ware, dyed fabrics, and traditional Japanese paper. Among such products, the METI Minister designated 218 items as traditional crafts. The Association for the Promotion of Traditional Craft Industries is the only body established to manage Japan’s traditional crafts and is promoting such crafts through various initiatives.

Release Date

January 27, 2014

Division in Charge

Traditional Craft Industry Office, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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