Ministry of Economy, Trade and Industry
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Announcement of the FY2013 Nadeshiko Brand-METI Selected 26 Listed Enterprises that are Outstanding in Encouraging Women’s Success-

On March 3, 2014, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have jointly selected and publicized listed enterprises that are exceptional in encouraging women’s success in the workplace, and granted them the “Nadeshiko Brand” designation. As the second selection, following last fiscal year’s, METI and TSE selected 26 enterprises. Providing women with opportunities for success in the workplace is considered to contribute to facilitating business innovation as well as enhancing competitiveness in global markets, and is a touchstone for the progress of diversity management.

1. Details of the Nadeshiko Brand

The Nadeshiko Brand consists of enterprises which encourage women to play active roles in the workplace, including the development of environments in which such women are able to further their careers, and were selected from those listed on the first section of the TSE on an industry basis. These enterprises are also considered to be those with growth potential since they have the management ability to utilize various human resources as well as flexibility in assessments of their environments.

In the selection process, METI and TSE screened enterprises from the entire first section of the TSE, after scoring them based on two factors*: [i] conducting career support for women and [ii] supporting women in balancing work and family. METI and TSE then further picked the top 26 that have superior financial performance in each industry.

This effort is expected to create a synergistic effect with the Diversity Management Selection 100 project,** which METI launched and has been promoting since FY2012, in terms of expanding the base from which enterprises will encourage women’s success in the workplace.

*1: The Japan Research Institute, Limited, which undertakes survey and analysis of environmental, social and governance (ESG) matters inside and outside Japan, conducted the scoring of the candidate enterprises.
**2: Diversity Management Selection 100 is a project in which METI selects and recognizes enterprises that achieve certain results, such as the creation of innovation and improvement of productivity by utilizing various human resources, including women, people from overseas, the elderly, and people with disabilities. METI will broadly publicize the efforts of the selected outstanding diversity management enterprises as best practices.

2. List of the selected enterprises (26 brands: in order of industry type)

Brand codes Enterprises Industries Selected for the second consecutive years
1605 Inpex Corporation Mining  
2229 Calbee, Inc. Food  
3402 Toray Industries, Inc. Fabricated textile products X
4502 Takeda Pharmaceutical Company Limited Drugs and medicines  
5108 Bridgestone Corporation Rubber products  
5201 Asahi Glass Co., Ltd. Glass and clay products X
5411 JFE Holdings, Inc. Iron and steel  
5713 Sumitomo Metal Mining Co., Ltd. Non-ferrous metals X
5938 LIXIL Corporation Metal products  
7013 IHI Corporation Machinery  
6501 Hitachi, Ltd. Electrical equipment  
7201 Nissan Motor Co., Ltd. Transportation equipment X
7731 Nikon Corporation Precision machines X
7862 Toppan Forms, Co., Ltd. Other products  
9532 Osaka Gas Corporation, Ltd. Electricity and gas  
9005 Tokyu Corporation Land transport X
9101 Nippon Yusen Kabushiki Kaisha Oceangoing transport  
9202 ANA Holdings, Inc. Air transport  
9433 KDDI Corporation Information and communication X
8058 Mitsubishi Corporation Wholesale trade  
2651 Lawson, Inc. Retail trade  
8306 Mitsubishi UFJ Financial Group, Inc. Banking  
8604 Nomura Holdings, Inc. Securities, futures commodity transaction dealers  
8766 Tokio Marine Holdings, Inc. Insurance institutions  
8591 Orix Corporation Other financial service  
2398 Tsukui Corporation Services  

For details of the efforts made by the enterprises, see Appendix 1 (PDF:1,891KB) PDF File (in Japanese), a TSE report.


  1. TSE Press Release: external link(in Japanese)
  2. Nadeshiko Brand as an Indicator of Enterprises that Encourage Women's Success, METI: (in Japanese)
  3. Diversity Management Selection 100, METI: link (in Japanese)
  • Promoting diversity: Human resource strategy in the era of globalization (Economic and Social Policy Office; access to this URL requires a Facebook account): (in Japanese)

Release Date

March 3, 2014

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau

Related Information

Human Resources for Industry
Ministry of Economy, Trade and Industry
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