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  • Announcement of the Successful Applicants for the Subsidy for the Project Concerning Cultivating New Markets in Emerging Countries (Supporting Project for Test Marketing)

Announcement of the Successful Applicants for the Subsidy for the Project Concerning Cultivating New Markets in Emerging Countries (Supporting Project for Test Marketing)

The Ministry of Economy, Trade and Industry (METI) has been supporting Japanese enterprises and creators that will lead overseas development to cultivate overseas sales channel based on Japan’s attractive products or services that make full use of the unique characteristics of Japanese culture and lifestyle. To further advance the effort, METI called for applicants for the Subsidy for the Project Concerning Cultivating New Markets in Emerging Countries (Supporting Project for Test Marketing) and selected four successful applicants.

1. Outline of the project

METI has been making efforts aiming to sustainably develop business concerning Japan’s attractive products or services that make full use of the unique characteristics of Japanese culture and lifestyle. To achieve this goal, it is necessary for Japan to establish a mechanism by which it is able to win overseas markets, including those in emerging countries, in particular, focusing on establishing and reinforcing overseas distribution systems for related business, utilizing the appeal of digital content, and raising ripple effects in other products or services by effectively collaborating with local partners.

Considering this background, METI decided to support the teams or consortiums comprised of business operators and creators that will lead the development of business overseas based on Japan’s attractive products or services that make full use of the unique characteristics of Japanese culture and lifestyle and enterprises and the media that will lead the cultivation of overseas sales channels. Based on this approach, METI also decided to call for and support the consistent projects from designing businesses in target emerging countries to cultivating actual sales channels by creating opportunities for business negotiations with local business operators.

2. Examination process and the results

Invitation periods: From February 24 to April 21, 2014
Number of applicants: 41
Number of successful applicants: 4* (for the outline of the successful applicants’ projects, see Appendix)

*Note: Concerning the examination process, the examination committee of external third parties and the director, Creative Industries Division of METI assessed and rated the applicants’ projects based on the following criteria, and examined them at the screening meeting to finalize the successful applicants:

  • Establishing Japan’s attractive products or services that make full use of the unique characteristics of Japanese culture and lifestyle, and conveying the attractiveness to the world;
  • Feasibility of business sustainability;
  • Specific details of the business models;
  • Secured systems for developing business;
  • Well-designed efforts for reducing burdens when being part of consortiums; and
  • Contributing to the secondary effect of vitalizing regional economies and attracting foreign tourists to Japan, and other selling points, etc.

Reference

Outline of the selected projects(PDF:2,346KB) PDF File

Release Date

June 6, 2014

Division in Charge

Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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