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METI to Start the Second Project for Promoting Cross-Industry Anti-Piracy Measures for Manga and Anime

On October 16, 2014, the Ministry of Economy, Trade and Industry (METI) starts the second campaign, titled “JOIN US, FRIENDS,” a special collaboration illustration effort as a part of the anti-piracy measures for manga and anime. During the campaign, a specific illustration will evolve according to the level of support expressed by manga and animation fans on the official website.

As additional information, the large-scale removal of pirated copies started in August 2014, METI succeeded in deleting about 170,000 items from 184 targeted websites, accounting for 67% of all the pirated copies.

1. Outline

Recently the cost of damage from pirate copies of manga and anime has been expanding. To address this situation, the Manga-Anime Anti-Piracy Committee was formed in July 2013 in response to a proposal by METI. The committee has been striving to proactively advance the Manga-Anime Guardians (MAG) Project for addressing piracy. The MAG Project is an initiative introducing three pillars of measure to tackle piracy: [i] the large scale and efficient removal of pirated copies, [ii] a website titled “Manga-Anime here” of links to legitimate manga and anime, and [iii] promotion for watching and reading legitimate contents.

2. The JOIN US, FRIENDS, the second project for promoting the measures against piracy

On October 16 (Thurs.), a special collaboration illustration effort titled the “JOIN US, FRIENDS” campaign was launched to cut across boundaries between publishers and animation-related enterprises using an official website of links to legitimate manga and animation titled “Manga-Anime here.”

A specific, unfinished illustration provided on the website will consist of five popular manga and animation characters seated at a table in a virtual cafe. Viewers who visit the website, called “guardians,” will be able to develop and complete the illustration if they support the measures against piracy and click the site’s “JOIN” button. Each click of the JOIN button contributes to the appearance of new famous characters to join the group, causing the café to fill up, thus guardians can directly express their passion for respecting the copyrights of their favorite works. In addition, viewers are able to share this approach with friends through Twitter, Facebook, Google+ and other SNSs.

METI decided to start the project aiming to raise public awareness of the importance of legitimate content, based on the concept that a large number of manga and animation fans’ correct approach to enjoying content will contribute to the further development of the manga and animation industries.

3. Progress in the MAG Project

image of manga-anime guardians

METI is currently conducting the following efforts:

  1. Large scale and efficient removal of pirated copies

    On August 1 (Fri.), 2014, METI started to monitor and remove illegally uploaded copies of around 580 works, including 500 works of Manga and 80 works of Anime over five months.

    As of September 30, METI succeeded in deleting 168,112 pirated copies from 184 targeted websites, accounting for 67% of all the pirated copies.

  2. A website of links to legitimate Manga and Anime

    On July 30, 2014, METI started an official website titled “Manga-Anime here” (http://manga-anime-here.com/ External Site Link) to guide Manga-Anime fans away from illegal sources and to legitimate sites. On the site, 350 legitimate works are publicized as of September 30.

  3. Promotion for watching and reading legitimate contents

    On July 30, 2014, as the first project for promoting the measures against piracy, METI publicized a special promotional short movie has been created for this very project that consists of “Thank You” footage from selected masterpieces of Japanese Manga and Anime.

    The movie, mainly the “thank you” footage, was covered by press media, and replayed on YouTube 743,751 times as of October 9.

Reference

Details of the “JOIN US, FRIENDS” project(PDF:715KB) PDF File

Release date

October 16, 2014

Division in Charge

Media and Content Industry Division, Commerce and Information Policy Bureau

Related Information

Content Industry

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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