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Japan Patent OfficeThe JPO to Start the FY2014 Anti-Counterfeiting Campaign-Fakes are not Kawaii!-

On December 1, 2014, the Japan Patent Office (JPO) will start the FY2014 Anti-Counterfeiting Campaign. In FY2014, the JPO will strongly call for public attention to the campaign under a slogan titled “Fakes are not Kawaii,” focusing on young people in particular, by using a variety of PR media, including establishing a website exclusively for the campaign and creating comprehensive portal and other websites, aiming to raise public awareness of preventing counterfeit products under the concept that they should not buy or accept counterfeit or pirated products.

1. Objectives

In recent years, counterfeit and pirated products have been becoming so complex and widespread that people tend to sustain more serious damage from them, with more sophisticated tricks and vicious transactions on the Internet leading to an increase in the number of victims. However, according to the special public opinion poll on intellectual property conducted by the Cabinet Office in 2014, the results revealed that more than 40% of the respondents accepted the purchase of counterfeit products, although the number of such respondents is tending to decline, showing that raising consumers’ awareness of buying genuine products through anti-counterfeiting campaigns and other means is still significant for Japan to improve their attitudes toward counterfeit products.

This year, the JPO will conduct the campaign, focusing on raising young people’s awareness of the campaign in particular, under the slogan titled “Fakes are not Kawaii!”

FY2014 Campaign Slogan

2. Campaign outline

  1. Date: From December 1, 2014, to February 27, 2015
  2. Website created exclusively for the campaign

    The JPO will create a website exclusively for the campaign on the JPO website,* on which video clips will be posted and some anti-counterfeiting efforts made by related associations in the field will be described.

    *http://www.jpo.go.jp/mohouhin/26fy/campaign/ External Site Link(in Japanese)
    Note: The video clips will also be provided with captions in English and Chinese, thereby conveying Japan’s messages to consumers in other countries in which the number of people who have suffered from counterfeit products tends to increase.

  3. PR media

    As PR media, the JPO will utilize a comprehensive portal website, price comparison website, auction website, and microblogging website, through which the JPO will guide consumers who have visited the websites to the campaign website above.

  4. Supporters

    Intellectual Property Policy Headquarters, National Police Agency, Consumer Affairs Agency, Ministry of Internal Affairs and Communications, Ministry of Justice, Ministry of Foreign Affairs, Ministry of Finance, Agency for Cultural Affairs, Ministry of Agriculture, Forestry and Fisheries, Japan Tourism Agency under the Ministry of Land, Infrastructure, Transport and Tourism, and International Intellectual Property Protection Forum (IIPPF)

3. Future actions

In addition to the programs to raise consumers’ awareness like this campaign, the JPO will further advance the projects to address counterfeit and pirated products through collaborative efforts with the industries and related government organizations, including conducting surveys to ascertain the current situations of damages caused by counterfeit products, requesting governments of other countries to enhance crackdowns on counterfeit products to eliminate them, supporting human resource development programs to create human resources who will lead the elimination of such products, and supporting Japanese enterprises that intend to expand their businesses overseas.

Release date

December 1, 2014

Division in charge

International Cooperation Division, Policy Planning and Coordination Department, JPO

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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