Japan to Call Global Attention to its Traditional Crafts in Milan, Italy– Exhibiting displays at the world’s largest design fair, “Salone del Mobile.Milano” and opening a showroom called “Japan Traditional Crafts Milano Square” –
From April 14 to 25, 2015, the world’s largest design fair, “Salone del Mobile.Milano,” will be held in Milan, Italy, and Japan will exhibit its traditional crafts from a variety of regions at the fair. Moreover, it will open a showroom called “Japan Traditional Crafts Milano Square” in Milan for a limited time from May 1 to October 31, 2015 (six months), during the international exposition to be held in Milan, called “Expo Milano 2015.” Through participating in the events, Japan will showcase to the world the attractiveness of such crafts—dating back over 100 years, created with superlative skills, craftsmanship and beauty and steeped in Japan’s unique culture—as the “DENSAN” brand.
Salone del Mobile.Milano is the world’s largest design fair, and is held every April in Milan, Italy. It brings architects, designers, media workers, and other visitors from a variety of countries together, and has a great impact on the year-round trends in the design industry.
In addition, Expo Milano 2015, an official event authorized by the International Exhibitions Bureau under the Paris Convention Relating to International Exhibitions, will be held from May 1 to October 31, 2015, under the theme of “Feeding the Planet, Energy for Life.” At the exposition, Japan will operate a pavilion to showcase its traditional crafts which have been supporting Japan’s food culture through the ages, and a variety of other displays.
Taking this opportunity to call global attention to such crafts, Japan aims to broadly gain global publicity for such crafts as the DENSAN brand and to encourage visitors to integrate the crafts into their diverse cultures.
On the occasion of Salone del Mobile.Milano and Expo Milano 2015, the Association for the Promotion of Traditional Craft Industries will open a showroom for a limited time in Milan, introduce traditional crafts from across Japan at the showroom, and hold a test-marketing event, under the support of the Ministry of Economy, Trade and Industry (METI). The association will show the attractiveness of such traditional crafts, which add beauty to Japan’s UNESCO-designated intangible cultural heritage food culture and scenery, and it will endeavor to expand the efforts towards cultivating global markets and developing new business.
2. Outline of the events
1) Participation in Salone del Mobile.Milano as an exhibitor
- Title of the event in which Japan will participate: Milan Design Week 2015
- Theme: NEW DENSAN 100
- Date: From April 14 (Tues.) to 25 (Sat.), 2015 (12 days)
- Venue: PALAZZO GIURECONSULTI Camera dei Notari Piazza Mercanti 2, Milano
2) Showcasing Japanese traditional crafts during the Expo Milano 2015
- Venue: Japan Traditional Crafts Milano Square
- Duration of the showroom: From May 1 (Fri.) to October 31 (Sat.), 2015 (six months)
- Address: Via Marco Formentini 2, Milan
3. Outline of The Association for the Promotion of Traditional Craft Industries
Since the Act on the Promotion of Traditional Craft Industries was enforced in 1974, METI has been endeavoring to bolster Japan’s traditional craft industries through various projects. There is a large variety of traditional crafts across Japan, including pottery and porcelain, lacquer ware, dyed fabrics, and traditional Japanese paper. Among such products, the METI Minister designated 219 items as traditional crafts.
The Association for the Promotion of Traditional Craft Industries is the only body established to manage Japan’s traditional crafts and is promoting such crafts through various initiatives.
March 17, 2015
Divisions in charge
Traditional Craft Industry Office, Commerce and Information Policy Bureau