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Results of the E-Commerce Market Survey Compiled-The domestic B to C-EC market scale has grown to 12.8 trillion yen-

The Ministry of Economy, Trade and Industry (METI) conducted the FY 2014 E-Commerce Market Survey to analyze the current state of the Japanese e-commerce (EC) market and the market trends in cross-border EC among three countries, namely, Japan, the U.S., and China, as well as the EC-related legal system in the EU. Now, the results of the survey have been compiled and publicized as follows.

1. Summary of the survey results

1) Scale of the domestic EC market

In 2014, the market scale of domestic B to C (business-to-consumer) EC expanded to 12.8 trillion yen (up by 14.6% from the previous year). In addition, the domestic market scale of B to B (business-to-business) EC in a narrow sense (*1-1) expanded to 196 trillion yen (up by 5.0% from the previous year) and in a wide sense (*1-2) expanded to 280 trillion yen (up by 4.0% from the previous year).

As for the EC ratio, (*2) for B to C-EC it is 4.37% (up by 0.52 percentage points from the previous year), for B to B-EC in a narrow sense it is 18.3% (up by 0.6 percentage points from the previous year), and for B to B-EC in a wide sense it is 26.5% (up by 0.6 percentage points from the previous year), showing that EC is on an increasing trend and that the computerization of commercial transactions continues to advance.

2) Market scale of cross-border EC among three countries, namely, Japan, the U.S., and China

In 2014, the amount purchased through cross-border EC by Japanese consumers from U.S. and Chinese business operators was 200 billion yen (up by 8.9% from the previous year), while that by U.S. consumers from Japanese and Chinese business operators was 800 billion yen (up by 13.0% from the previous year), and that by Chinese consumers from Japanese and U.S business operators was 1.2 trillion yen (up by 53.0% from the previous year).

Furthermore, the expected scale of cross-border EC among Japan, the U.S., and China through 2018 was estimated, which revealed that the estimated consumer market may expand by about 1.4 times from 2014 to 2018 in Japan, that in the U.S. by about 1.6 times, and that in China by about 2.3 times, and also that the total amount of purchases through cross-border EC among Japan, the U.S., and China may increase to 4.4 trillion yen by 2018.

3) EC-related legal systems in the EU

Regarding legal systems that must be considered when Japanese EC operators deal with the cross-border EC for consumers within the EU, explanations of each system and, particularly, recent trends in the legislation on protection of personal information, the VAT system, and the legislation on consumer protection were summarized.

2. E-Commerce Market Survey

Since FY 1998, this survey has been conducted every year, aiming to look into the trends in the EC market and the current state of users, and this was the 17th survey.

The FY 2014 survey investigated the current state of the domestic market scale of B to C-EC and B to B-EC, the market trends in B to C cross-border EC (among Japan, the U.S, and China), and the EC-related legislation in the EU.

Notes:
*1. Domestic e-commerce is defined as follows in this survey:
1) E-commerce in a narrow sense
Transactions that are conducted (purchase orders are issued) via computer network systems using Internet technologies and whose contract amounts are captured also via such systems.
2) E-commerce in a wide sense
Transactions that are conducted (purchase orders are issued) via computer network systems and whose contract amounts are captured also via such systems.
*2. The EC ratio in this survey refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions. The subjects for calculating the EC ratio for B to C-EC and B to B-EC are selected respectively from merchandising businesses and business types except “other” in an industrial classification system.

Note: For the details of the survey, refer to the following documents (in Japanese).
Attachment 1: Summary of the survey results(PDF:504KB) PDF File
Attachment 2: Report (PDF:3,497KB) PDF File, (ZIP:3,407KB) other_file

Release date

May 29, 2015

Division in Charge

Information Economy Division, Commerce and Information Policy Bureau

Related Information

Information Policy

Ministry of Economy, Trade and Industry
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