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METI Supports University Efforts to Develop “Service Management Talent and Management Personnel” which Create New Additional Value- Settlement of FY 2015 Grant for the Service Management Talent Development Program through Business-Academia Collaboration -

For the revitalization of and productivity improvement to the service industries, the Ministry of Economy, Trade and Industry (METI) has determined 17 universities as recipients of the FY 2015 grant for the Service Management Talent Development Program through Business-Academia Collaboration in order to support universities which cooperate with industry to develop specialized and practical education programs with the purpose of developing the next generation of managerial talent and management personnel.

METI has set a goal of supporting 50 universities within the next five years, and will also support the development of human resources through educational institutions in the various fields of the service industry such as the food-service business and accommodation industry.

1. Background

The service industry accounts for about 70% of the GDP in Japan, and this share is increasing. Therefore, improving productivity in the service industries is essential for the sustainable growth of the Japanese economy in the future. For this reason, the "Service Industries Challenge Program," which is the government’s overall strategy for revitalization and improving productivity in the service industries, was approved by the Headquarters for Japan’s Economic Revitalization on April 15, 2015. As for the future, planned revision of Japan’s revival strategy, it is being considered whether policy initiatives on revitalization and improving productivity in the service industries should be incorporated into the next revision of the Japan Revitalization Strategy as one of the most important policies.

In particular, in order to achieve revitalization and improve productivity in the service industries, it is essential to promote the development of the next generation of managerial talent and management personnel who will be responsible for innovation. In foreign countries, institutions for professional education have been firmly established for the development of managerial talent and management personnel, such as the School of Hotel Administration at Cornell University in the U.S., where leading hoteliers gather, and the Culinary Institute of America in the U.S., which is known as the Harvard of culinary schools. On the contrary, educational institutions in Japan are far behind in efforts for such human resource development.

On the other hand, Japanese-style service, characterized by precise, responsive, and attentive customer service, is valued in Japan and abroad, which certainly provides competitiveness for enterprises. It is very important that professional, practical, large-scale, systematic service education be provided by talented people who will lead the next generation of the service industries in Japan. Therefore, this “Japanese-style service” should not be treated as just "intuition and experience" within enterprises. Japanese Educational institutions should provide new levels of education based on both explicit and theoretical knowledge, incorporating practical internship programs and institutional training necessary to produce consistently excellent personnel, and also practical education will be necessary to provide opportunities to learn it on-site.

Furthermore, with the increasingly competitive environment for enterprises and the diversification of consumer preferences, it is also essential to develop new products that match the needs of the market in order for enterprises to increase the added value of their services. For this reason, it is also important that educational institutions offer education in new management techniques and entrepreneurship in the service field.

Based on this background, through the FY 2015 Service Management Talent Development Program through Business-Academia Collaboration, METI supports universities which develop professional and practical education programs in order to develop managerial talent and management personnel for the service industry of the next generation. In the future, METI expects that regular, professional educational curricula (faculties, departments, courses) will be established in each university by leveraging this support.

METI has set a goal of supporting 50 universities within the next five years, and also supports the development of human resources through educational institutions in various fields of the service industries such as the food-service business and accommodation industry.

2. Results of selection

When METI publicly accepted applications from April 24, 2015 to May 29, 2015, there were 67 applicants. As a result of examination by a third-party committee of outside experts, METI has decided to make its selection as follows.

As for the selected efforts, their education programs are specific, their educational content is highly specialized and practical, and their future plans reflect a clear path toward regular curricula.

Selected universities: See Appendix.

3. Future efforts

As for the efforts and achievements of each university, METI will thoroughly publicize them through the opportunities provided by various announcements and web sites, and also plans to spread such programs to other universities.

Appendix

List of Selected Universities(PDF:39KB)PDF File

Release date

June 24, 2015

Division in Charge

Service Affairs Policy Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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