Ministry of Economy, Trade and Industry
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METI Hosts Invitation Tours for Influencers Who Report on Regional Resources across Japan

The Ministry of Economy, Trade and Industry (METI) is to invite influencers (*), including the foreign media. Through interviews with Small and Medium Enterprises (SMEs) which are located in various areas in Japan and which own regional resources, METI is to start supporting projects to comprehensively provide people in Japan and overseas with information on the beauty of regional resources.

1. Project outline

This project is to invite human resources (referring to influencers such as the foreign media and bloggers) who can influence overseas retailers and consumers to want to buy goods and services and to visit regions in Japan, and who can present a good impression of Japan to them. Consequently, the project is to comprehensively provide people in Japan and overseas with information through reports about regional resources.

The purpose of this project is to contribute to the revitalization of regional economies by urging SMEs and small enterprises which own regional resources to seek out business opportunities which will lead to the development of overseas sales channels. From August 2015, METI will support a total of about 10 interview tours in Japan.

2. Future plans

August 2 to 5: Osaka and Nara tour will be held
September 1 to 5: Toyama and Gifu tour will be held
September 9 to 12: Miyagi and Fukushima tour will be held
September 23 to 27: Hokkaido tour will be held
After these tours, tours for foreign media will continue to be held to cover various areas in Japan.

(*) “Influencers” means people who can present a good impression of Japan, for example, influencing people in other countries to want to buy goods and services. This time, METI is planning to invite people, particularly those involved in newspapers and magazines.

Release date

July 24, 2015

Division in Charge

Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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