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Small and Medium Enterprise Agency Announcement of “Declarations of Support for Regional Specialties” for the First Time in Japan-Promoting community-wide collective efforts-

The Ministry of Economy, Trade and Industry (METI) is promoting "Declarations of Support for Regional Specialties” by municipalities based on the Revised Act on Promotion of Business Activities by Small and Medium Sized Enterprises Utilizing Resources Derived from Local Industries (the Revised Act on Regional Resources), which came into effect on August 10, 2015. This time, Declarations of Support for Regional Specialties were announced by Tateyama-machi, Toyama Prefecture; Koshu City, Yamanashi Prefecture; and Fujikawa-cho, Yamanashi Prefecture, which were the first in Japan. In addition, METI has created a unified logo for “Furusato Meibutsu” (regional specialties) and hereby publicizes the image of the logo along with the declarations.

1. Outline of Declarations of Support for Regional Specialties

METI has been encouraging municipalities to make “Declarations of Support for Regional Specialties” in order to realize increases in sales and employment in local communities and virtuous cycles in local economies by developing and strengthening “regional brands” through community-wide continuing efforts involving various businesses.
*The term “Regional Specialties” refers to the “goods and services (or groups of them) that leverage regional resources.”

2. Description of the declarations of support announced this time

Declaration of Support for Delicious Rice and Water – Enjoying Food Nurtured by the Natural Features of Tateyama, Served on Etchu Seto ware
[Tateyama-machi, Toyama Prefecture]

This declaration aims to pass on three regional resources, namely, “Toyama (Tateyama) rice,” “Tateyama’s famed clear mineral waters (Tamadono spring water),” and “Etchu Seto ware,” to the next generation.
(Appendix (i))
URL: http://www.town.tateyama.toyama.jp外部リンク (in Japanese)

Declaration of Support for Koshu Wine-Producing Areas
[Koshu City, Yamanashi Prefecture]

This declaration of support aims to enhance the attractiveness of the areas surrounding the vineyards that produce “Koshu wine,” which is made from grapes indigenous to Japan, and to further strengthen steps towards promoting the areas.
(Appendix (ii))
URL: http://www.city.koshu.yamanashi.jp/ 外部リンク(in Japanese)

Declaration of Support for the “Town of Rakugo,” the “Setting for ‘the Rakugo Titled Kajikazawa’”
[Fujikawa-cho, Yamanashi Prefecture]

This declaration of support aims to promote the area as a town of rakugo, a kind of story-telling performance, taking advantage of the feature of the town being the setting for “Kajikazawa,” which is one of a type of rakugo in which stories are told using three key words.
(Appendix (iii))
URL http://www.town.fujikawa.yamanashi.jp/外部リンク (in Japanese)

3. Logo for “Furusato Meibutsu” (regional specialties)

METI hereby publicizes the unified logo for “regional specialties” with the aim of enhancing METI’s capacity to provide information to small and medium enterprises in local communities as well as consumers, markets, and also wider society through giving publicity to “regional specialties” in a unified manner.

Logo “Furusato Meibutsu”

(Appendix (iv))
URL: http://www.chusho.meti.go.jp/shogyo/chiiki/2015/150708hurusato.htm外部リンク (in Japanese)

Release date

August 27, 2015

Division in Charge

Startup and New Business Promotion Division, Business Support Department,
Small and Medium Enterprise Agency

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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