Ministry of Economy, Trade and Industry
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Japan Patent OfficeFirst Results of Examinations of Non-Traditional Trademarks

The Japan Patent Office (JPO) hereby announces that the registration of non-traditional trademarks (such as sound marks and motion marks, for which applications were first accepted on April 1, 2015) is now possible for the first time.

In 2014, the Trademark Act was amended in order to support the diversification of corporate branding strategies. Consequently, in addition to conventional trademarks, characters and figures, the registration of non-traditional trademarks, namely sound, motion, position, hologram, and color marks, is now possible.

JPO began receiving applications for non-traditional trademarks on April 1, 2015 and is proceeding with the examinations of more than 1,000 applications in the order they were received.

For the first time, JPO has approved some of these non-traditional trademarks for registration (see below). Upon payment of the registration fee, their registration will become official. Other registrations are pending.

Non-Traditional Trademarks are expected to greatly contribute to corporate branding strategies as a way to increase the reach of brands regardless of language. JPO will continuously make efforts for the proper examination of non-traditional trademarks and will support the establishment of corporate branding strategies.

Reference: Breakdown of registrations approved for non-traditional trademarks

Total Breakdown
Sound Motion Position Hologram Color
Number of decisions to register this time 43 21 16 5 1 0
(Reference) Number of applications on Apr. 1, 2015 481 151 32 103 3 192
Total applications as of Oct. 23, 2015 (tentative) 1,039 321 70 214 11 423

For details, see the attachment of Japanese language press release.

Release date

October 27, 2015

Division in charge

Trademark Division, Trademark and Customer Relations Department, Japan Patent Office

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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