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Results Compiled of the E-Commerce Market Survey The domestic B to C-EC market scale has grown to 13.8 trillion yen

The Ministry of Economy, Trade and Industry (METI) conducted the FY2015 E-Commerce Market Survey to analyze the current state of the Japanese e-commerce (EC) market and the market trends in cross-border EC among three countries, namely, Japan, the U.S., and China. Now, the results of the survey have been compiled and publicized as follows.

1. Summary of the Survey Results

1) Scale of the domestic EC market

In 2015, the market scale of domestic B to C (business-to-consumer) EC expanded to 13.8 trillion yen (up by 7.6% from the previous year). In addition, the domestic market scale of B to B (business-to-business) EC in a narrow sense (*1) expanded to 203 trillion yen (up by 3.5% from the previous year) and in a wide sense (*1) expanded to 288 trillion yen (up by 3.0% from the previous year).

The EC ratio (*2) was 4.75% (up by 0.38 percentage points from the previous year) for B to C-EC, while it was 19.2% (up by 0.7 percentage points from the previous year) for B to B-EC in a narrow sense and was 27.3% (up by 0.8 percentage points from the previous year) for B to B-EC in a wide sense. EC is thus on an increasing trend and the computerization of commercial transactions continues to advance.

Changes in scale of B to C-EC market in Japan

2) Market scale of cross-border EC among three countries, namely, Japan, the U.S., and China

In 2015, the amount purchased through cross-border EC by Japanese consumers from U.S. and Chinese business operators was 220 billion yen (up by 6.9% from the previous year), while that by U.S. consumers from Japanese and Chinese business operators was 900 billion yen (up by 11.1% from the previous year), and that by Chinese consumers from Japanese and U.S business operators was 1.6 trillion yen (up by32.7% from the previous year).

Furthermore, the expected scale of cross-border EC among Japan, the U.S., and China through 2019 was estimated, which revealed that the estimated consumer market may expand by about 1.5 times from 2015 to 2019 in Japan, that in the U.S. by about 1.6 times, and that in China by about 2.9 times, and also that the total amount of purchases through cross-border EC among Japan, the U.S., and China may increase to 6.6 trillion yen by 2019.

2. E-Commerce Market Survey

Since FY1998, this survey has been conducted every year, aiming to look into the trends in the EC market and the current state of users. This was the 18th survey.

The FY2015 survey investigated the current state of the domestic market scale of B to C-EC and B to B-EC, as well as the market trends in B to C cross-border EC (among Japan, the U.S, and China).

Notes:
*1 Domestic e-commerce is defined as follows in this survey:

  1. E-commerce in a narrow sense
    • Transactions that are conducted (purchase orders are issued) via computer network systems using Internet technologies and whose contract amounts are captured also via such systems
  2. E-commerce in a wide sense
    • Transactions that are conducted (purchase orders are issued) via computer network systems and whose contract amounts are captured also via such systems

*2 The EC ratio in this survey refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions. The subjects for calculating the EC ratio for B to C-EC and B to B-EC are selected respectively from merchandising businesses and business types except “other” in an industrial classification system.

Release date

June 14, 2016

Division in Charge

Information Economy Division, Commerce and Information Policy Bureau

Related Information

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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