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Storybook Introducing the Attractive Essence of the Kyushu Region Announced

The Ministry of Economy, Trade and Industry (METI) has been striving to expand consumption in the Kyushu region by overseas visitors. As one of the efforts to achieve this goal, METI highlighted attractive commodities, services, and other elements in the region, i.e., specialties originating in Kyushu, into a brochure titled “Storybook” and other materials to draw the interest of people throughout Asia. Prior to launching the promotional efforts overseas, METI will present the finalized materials in Kumamoto City on Thursday, September 15, 2016.

1. Outline of the project

In light of the current situation in the Kyushu region, which is facing difficulties due to the adverse effects of declining demand after the recent Kumamoto Prefecture earthquakes, METI recognizes the importance of expanding consumption for economic recovery in the region not only by people in Japan but also by visitors from Asian countries. Based on this recognition, METI has been striving to develop an outreach initiative targeting five countries in the region – the ROK, China, Thailand, Hong Kong, and Taiwan – titled “Project for Expanding Consumption in the Kyushu Region by Conveying its Attractiveness to Other Countries,” aiming to convey the appeal of the Kyushu’s exceptional regional resources to people throughout Asia.

As a part of the initiative, METI has been developing another project tilted “The Wonder of Kyushu.” In this project, producers inside and outside Japan, who are experts on the specialties originating in Kyushu and intend on supporting its development, will be dispatched to the region and tasked with sorting the specialties into about 500 candidate commodities. In parallel with this action, METI will call for public feedback on such specialties in order to select about 50 candidate commodities from among the applications, and compile them into the Storybook and promotional videos, thereby aiming to draw the attention of consumers in target countries to the attractiveness of such specialties.

2. Presentation of promotional tools

  • METI will present the finalized Storybook and promotional videos concerning specialties originating in Kyushu according to the following schedule:
    • Date and time: Thursday, September 15, 2016; From 13:00 to 14:00 (reception will open at 12:30)
    • Venue: Nakadake hall on the third floor of Hotel Mielparque Kumamoto (14-1, Suidocho, Chuo Ward, Kumamoto City)
    • Eligibility: People from the press, business owners, related officials from municipalities, public visitors, and others (capacity: about 50 people; accepted on a first come, first served basis; stakeholders prioritized)
      • Note: Prior registration is required. Please send an application to the following e-mail addresses:
      • People from the press: press@noelcom.co.jp
      • Public visitors and others: info@wonderkyushu.com
    • Program: Explanation on the outline of the project and the details of future actions, explanation on the project by a general producer, from the viewpoint of producers, etc.

Release date

September 6, 2016

Division in Charge

Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
Copyright Ministry of Economy, Trade and Industry. All Rights Reserved.