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Traditional Japanese Crafts Will Be Showcased to Gain Publicity in Paris, France Association for the Promotion of Traditional Craft Industries Will Open a Showroom in Paris

On Saturday, October 1, 2016, the Association for the Promotion of Traditional Craft Industries (hereinafter referred to as the “association”) will open a permanent showroom in Paris, France—a city where many trends begin—to showcase traditional Japanese crafts and gain publicity in the country. By branding such crafts as DENSAN, Japan will convey from Paris to the world the attractiveness of such crafts, derived from Japan’s unique culture, with more than 100 years of history, created through superb technical skills and glowing with beauty.

1. Purpose

People playing important roles in the fashion, art, and design markets in Paris, France, are believed to be influential global leaders in related industries. The establishment of robust Japanese brands, in collaboration with buyers and other businesses in Paris, is expected to help Japan expand opportunities to enter new global markets. Japan will open a new base in the city to showcase such crafts, branding them as DENSAN in order to gain publicity, aiming to attract the attention of the world and to encourage people from a wide variety of cultures to integrate the brands into their daily lives.

With support from the Ministry of Economy, Trade and Industry (METI), the association will open a permanent showroom in Paris, France, to introduce traditional crafts from across Japan to the international community. In light of the forthcoming 2020 Tokyo Olympic and Paralympic Games, global interest in Japanese culture and culinary way of life is growing. Taking this opportunity, Japan will strive to gain publicity for the quality of traditional Japanese crafts and to gain momentum in cultivating global markets and generating new business overseas.

2. Outline of the project

  • Name of showroom: ESPACE DENSAN
  • Opening date: Saturday, October 1, 2016
  • Address: 8bis, rue Villedo 75001 Paris (at the site of Maison Wa)
  • Major roles:
    1. Gaining publicity to attract the attention of buyers, influencers, people from the press, etc. who seek for quality crafts
    2. Holding B2B business meetings concerning traditional Japanese crafts
    3. Feeding consumers’ opinions back to local manufacturers and other businesses of such crafts in Japan


(Pictures of the showroom)

3. Outline of the Act on the Promotion of Traditional Craft Industries and the association

Since the Act on the Promotion of Traditional Craft Industries was enforced in 1974, METI has been supporting Japan’s traditional craft industries through various projects. There are a variety of crafts across Japan, including pottery and porcelain, lacquer ware, dyed fabrics, and traditional Japanese paper. Among such products, the METI Minister designated 222 items as traditional crafts under the provisions of the Act.

The association is the only body established to manage Japan’s traditional crafts and is promoting such crafts through various initiatives.

Release date

September 26, 2016

Division in Charge

Traditional Craft Industry Office, Lifestyle Industries Division, Manufacturing Industries Bureau

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
Copyright Ministry of Economy, Trade and Industry. All Rights Reserved.