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METI to Conduct the FY2016 Nadeshiko Brand Initiative Survey on Enterprises Encouraging Women's Success in the Workplace and Explanatory Meeting to be Held

Since its inauguration in FY2012, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have been jointly conducting the Nadeshiko Brand initiative for the purpose of selecting and publicizing enterprises that encourage women’s success in the workplace.

In the FY2016 initiative, aiming to evaluate outstanding enterprises in encouraging women’s success in the workplace based on broader perspectives, METI and the TSE decided to establish two new categories in addition to the existing Nadeshiko Brands category: Semi-Nadeshiko Brands and Noteworthy Enterprises. The former is selected from the viewpoint of whether or not candidate enterprises have potential for future growth, while the latter is selected from enterprises engaging in pioneering initiatives for the empowerment of women in the workplace.

In the FY2016 initiative, METI and the TSE will select successful enterprises through checking disclosed information of candidate enterprises based on the results of the Survey on Enterprises Encouraging Women’s Success in the Workplace, which will be conducted from October 28 to November 30, 2016. METI and the TSE are looking forward to receiving your responses. Furthermore, on October 19, 2016, they will hold an explanatory meeting at the TSE and describe a method for selecting enterprises under the FY2016 Nadeshiko Brands initiative, the survey, and other information.

1. Outline of the Nadeshiko Brands

The Nadeshiko Brand is an initiative that METI and the TSE jointly inaugurated in FY2012. In this initiative, METI endeavors to introduce certain listed enterprises that are outstanding in terms of encouraging the empowerment of women in the workplace as attractive stocks to investors who put emphasis on improving corporate value in the mid- and long-term, aiming to promote investment in such enterprises and accelerating efforts encouraging women’s success in the workplace. The FY2016 Nadeshiko Brands will be announced on March 23 (Thurs.), 2017.

Note: In the Nadeshiko Brand initiative, enterprises will be firstly selected according to the scoring criteria for measuring the empowerment of women and then be screened based on candidate enterprises’ financial indices or return on equity (ROE), before determining successful enterprises.

2. Key points of the FY2016 initiative

1) Collaboration with the Act on Promotion of Women’s Participation and Advancement in the Workplace

In light of the enforcement of the Act on Promoting Active Participation by Women, METI and the TSE decided to select enterprises (excluding those with less than 300 employees) that have prepared an action plan under the Act as a requirement of the first screening. In addition, they will also ascertain the disclosure of the share of women appointed to management posts in total management posts of candidate enterprises, according to the data stored in the database for retrieving enterprises that have been engaging in the empowerment initiatives, which was developed by the Ministry of Health, Labour and Welfare.

2) New efforts for broadening the base of the Nadeshiko Brands

In the FY2016 initiative, METI and the TSE will establish a new category called “Semi-Nadeshiko Brands” to select enterprises following successful enterprises under the Nadeshiko Brands, from the viewpoint of whether or not candidate enterprises have potential for future growth, in particular. In this category, selection is expected to put further emphasis on the progress of enterprises in advancing the empowerment initiatives, excluding enterprises in the red.

Furthermore, METI and the TSE will also establish another category called “Noteworthy Enterprises,” and will select enterprises that have been engaging in pioneering empowerment initiatives, from the viewpoint of sharing best practices with the public.

3. Conducting the Survey on Enterprises Encouraging Women’s Success in the Workplace, an effort for selecting Nadeshiko Brands

Until FY2015, enterprises were not required to answer the survey. However, in order to make the survey results contribute to accurately ascertaining the situation in enterprises, in the FY2016 initiative, METI and the TSE will select Nadeshiko Brands from the enterprises that have responded to the questionnaire.

Following on from the FY2015 survey, METI and the TSE will feed back the survey results to the enterprises that have responded. Through this effort, they expect to help such enterprises understand the current progress in the empowerment initiatives in society and feel encouraged to make further efforts.

Moreover, the survey results will be utilized in selecting successful enterprises under the Semi-Nadeshiko Brands and Noteworthy Enterprises categories.

The survey will be conducted via the website exclusively for this purpose. On October 13 (Thurs.), 2016, METI will send guidelines to the survey by mail, including an ID for inputting information, a password and other data, to the personnel department or a department in charge of the empowerment initiatives of your company.

The response period is from October 28 (Fri.) to November 30 (Wed.), 2016. The response must be submitted by 18:00 on the closing date. For details on the survey, visit METI website or contact Mizuho Information and Research Institute, Inc., which METI commissioned to perform the project.

Inquiries about the survey:
Ms. Sasaki, Mr. Kita and Ms. Murakami, Mizuho Information and Research Institute, Inc.
Telephone: 03-5281-5285 (direct line)

4. Holding an explanatory meeting for the FY2016 Nadeshiko Brand initiative

METI and the TSE will hold an explanatory meeting so as to broadly raise public awareness of the selection method of enterprises in the FY2016 Nadeshiko Brand initiative, such as selection criteria of the brands and the implementation of the survey. Mr. Ken Shibusawa, Chairman, Commons Asset Management, Inc., will be invited to the meeting and prior to the explanation of the selection method will deliver a keynote speech concerning diversity management from the viewpoint of an investor.

In addition, METI and the TSE will explain key points in responding to the survey and will introduce analysis results concerning the relationship between enterprises’ efforts for encouraging women in the workplace and the competitiveness of enterprises, which was conducted in FY2015 initiative.

Date and time:
October 19 (Wed.), 2016; 13:00 to 14:15 (reception counter will open at 12:30)
Venue:
TSE Hall, second floor of the TSE (2-1 Nihombashi Kabutocho, Chuo-ku, Tokyo)
Program:
13:00- : Opening remarks (TSE)
13:05- : Keynote speech
Title: Empowerment of Women in the Workplace and Value Creation by Enterprises
Mr. Ken Shibusawa, Chairman, Commons Asset Management, Inc.
13:35- : Outline of the FY2016 Nadeshiko Brand initiative (METI)
13:50- : Outline of the Survey on Enterprises Encouraging Women’s Success in the Workplace (Secretariat of Mizuho Information and Research Institute, Inc.)
14:10- : Questions and answers
How to apply:
Visit the following TSE website:
http://f.msgs.jp/webapp/form/16610_woy_92/index.do (in Japanese)external link
Fee:
Free of charge

Reference: FY2015 achievements

In the FY2015 initiative, METI and the TSE screened enterprises from the entire sections of the TSE, after scoring them based on two factors: [i] conducting career support for women and [ii] supporting women in balancing work and family. METI and the TSE then further picked the top 45 from enterprises that had excellent financial performance in each industry for the FY2015 Nadeshiko Brands.

Note: For details of the enterprises selected in last fiscal year’s initiative and their main efforts, please visit the following website for the report on the Nadeshiko Brands:

nadeshiko logo

Release date

October 6, 2016

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau

Related Information

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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