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Winner of the METI Minister’s Award Selected under the 10th Industrial Tourism Town Revitalization Awards Program

The Ministry of Economy, Trade and Industry (METI) selected a winner of the METI Minister’s Award under the Industrial Tourism Town Revitalization Awards Program, a program aiming to recognize associations that excel in efforts to revitalize regional economies through industrial tourism, which has been organized by the Japan Travel and Tourism Association.

1. Outline of the program

The awards program aims to recognize associations, including municipalities, tourism associations, commerce and industry associations, chambers of commerce and industry, NPOs, shopping arcade associations, and enterprises, for their outstanding efforts in revitalizing their own towns through industrial tourism and for serving as case examples of success for the rest of the towns across Japan. Industrial tourism is a new type of attention-attracting approach to revitalizing regional economies in which industrial heritage sites or industrial facilities still under operation are utilized for attracting tourists. Since the inauguration in FY2007, the awards program has been organized by the Japan Travel and Tourism Association. In FY2014, the METI Minister’s Award and the Japan Tourism Agency Commissioner’s Award were additionally created.

2. Winner of the METI Minister’s Award

Winner: Sumida Area Brand Promoting Conference/Industry and Economy Division, Industrial Tourism Department, Sumida Ward
Details of winner’s effort The winner has been endeavoring to conduct a Project for Authorizing Sumida Modern Brands to officially approve high-value added products, a Monozukuri Collaboration Project to develop new products through collaboration between designers and businesses in the ward, a Sumida Factory Touring (Sumifa) project in which private factories in the ward are open to the public, etc.
Reason for the selection The winner was recognized for its effort in improving Sumida Brands in a comprehensive manner through manufacturing high-value added products, not limited to providing factory touring opportunities, in Sumida Ward, where there are many small factories involved in monozukuri (manufacturing).

3. Selection process

The Japan Travel and Tourism Association, an organizer of the program, received 11 applications. An examination committee of experts,* established by the association, examined the applications and selected winners based on the assessment criteria, including the scarcity of target industrial heritage sites and approaches to providing information on such sites to customers.

The association further sorted the winners based on the certain criteria of whether or not the projects have potential for commercialization or creation of new business opportunities and finalized the winner of the METI Minister’s Award.
*Note: The examination committee consisted of Mr. Shinji Furukawa (Board Chairman of Toyo University), as a chair, and nine other members.

4. Commendation ceremony

A commendation ceremony will be held as a part of the general meeting of the Japan Industrial Tourism Forum in Hita.

Date and time:
Thursday, October 27, 2016; from 13:00 (tentative)
Venue:
Patria Hita, Hita Civic Cultural Hall (1-8-11, Sanbonmatsu, Hita City, Oita Prefecture)

5. Other winners

Japan Tourism Agency Commissioner’s Award
Maizuru Tourist Association, Kyoto Prefecture
Gold Award
NPO Kamioka-Town Network, Gifu Prefecture
Silver Award
Kure City, Hiroshima Prefecture
Special Award
Tourism Division, Regional Revitalization Department through Culture, Sports and Tourism, Hachinohe City, Aomori Prefecture
Encouragement Award
Kakogawa City, Hyogo Prefecture

Release date

October 24, 2016

Division in Charge

Service Affairs Policy Division, Commerce and Information Policy Bureau

Related Information

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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