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Japan Patent Office METI and JPO to Start the FY2016 Anti-Counterfeiting Campaign

On December 1, 2016, the Ministry of Economy, Trade and Industry (METI) and the Japan Patent Office (JPO) started the FY2016 Anti-Counterfeiting Campaign. In FY2016, METI and the JPO will strongly call for public attention to the campaign under the slogan “This is Not Shopping—it’s Contracting with Criminals,” targeting consumers who use the Internet for shopping. The campaign will be deployed by utilizing a variety of PR media, including a dedicated website for the campaign as well as a comprehensive portal and other websites.

1. Purpose

In recent years, counterfeit and pirated products have been becoming so complex and widespread that people have tended to sustain more serious damage from them, with more sophisticated tricks and malicious transactions on the Internet leading to an increase in the number of victims. According to the FY2015 Survey Report on Losses Caused by Counterfeiting, conducted by the JPO, 50% of the companies that have answered that they had suffered due to counterfeits of some kind inside or outside Japan were victims of counterfeit products or services sold or provided in Japan. Furthermore, 70% of these victims are sustaining serious damage from counterfeit activity on the Internet. In light of these facts, METI and the JPO will deploy the campaign mainly targeting consumers who use the Internet for their shopping, under the slogan “This is Not Shopping—it’s Contracting with Criminals.”

FY2016 Campaign Slogan

2. Outline of the campaign

1) Period

From December 1, 2016, to February 28, 2017

2) Details

[i] Dedicated website for the campaign

The JPO has created a dedicated website for the campaign on the JPO website,* on which video clips for public awareness-raising concerning the risks of purchasing counterfeit products, practical information for preventing consumers from being deceived into buying fakes, such as how to spot counterfeit products and suspicious websites, will be provided, and anti-counterfeiting efforts made by related associations in the field will be described.
*http://www.jpo.go.jp/mohouhin/28fy/campaign external link
Note: The video clips will also be provided with captions in English and Chinese, thereby conveying Japan’s messages to consumers in other countries in which the number of people who have suffered from counterfeit products is on the rise.

[ii] PR media

As PR media, a comprehensive portal website, an auction website, and other media will be utilized, which will guide consumers who have visited such websites to the campaign website above.

[iii] Events

During the period of the campaign, a panel discussion and an exhibition of fakes will be held to directly call for the attention of public consumers to the seriousness of counterfeit product issues.*
*Note: For details of the events, the JPO will provide related information on the dedicated website at a later date.

3) Supporters

Intellectual Property Policy Headquarters; National Police Agency; Consumer Affairs Agency; Ministry of Internal Affairs and Communications; Ministry of Justice; Ministry of Foreign Affairs; Ministry of Finance; Agency for Cultural Affairs under the Ministry of Education, Culture, Sports, Science and Technology; Ministry of Agriculture, Forestry and Fisheries; Japan Tourism Agency under the Ministry of Land, Infrastructure, Transport and Tourism; and International Intellectual Property Protection Forum (IIPPF)

3. Future actions

In addition to programs to raise consumer awareness like this campaign, METI and the JPO will comprehensively advance projects to address counterfeit and pirated products through collaborative efforts with industry and related government organizations, including conducting surveys to ascertain the current situation concerning damages caused by counterfeit products, requesting the governments of other countries to enhance crackdown measures on counterfeit products, supporting human capital development programs to create human resources who will lead efforts for the elimination of such products, and supporting Japanese enterprises that intend to expand their businesses overseas.

Release date

December 1, 2016

Divisions in Charge

  • International Cooperation Division, Policy Planning and Coordination Department, JPO
  • Office for Intellectual Property Right Protection, Manufacturing Industries Bureau, METI
Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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