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A New Project Titled “Fukudzukuri 4.0” Started through Taking Advantage of an Existing IT Platform Achievements to be showcased at Amazon Fashion Week TOKYO

To facilitate the collaboration between fashion designers in the high-fashion industries offering sophisticated designs and high-quality textile-related industries, the Ministry of Economy, Trade and Industry (METI) inaugurated a project under which an IT service provider and a fashion designer collaborate to create a new collection of clothing taking advantage of an existing IT platform. Both entities have worked together and finally completed the collection. METI hereby announces that it will release and exhibit knowhow achieved in the project and the new collection of clothing through the cooperative efforts between these two entities at Shibuya Hikarie shopping center, the main site of the Amazon Fashion Week TOKYO event starting on March 20, 2017.

1. Background to the project

Young fashion designers in the high-fashion industry in Japan are famous for their strong ability to make creative products, and many have been globally recognized in the industry. In addition, many companies in the upstream and midstream textile industries in Japan are also famous for their outstanding techniques, not a few of which are highly recognized by high-end brands in Western countries, particularly for the quality of their textiles.

However, supply chains in the textiles and fashion industries in Japan are more extremely complicated than those in Western countries. This has been inhibiting the speedy and smooth production of more quality, fashionable apparel products with more sophisticated designs under the direct collaboration between textile companies in the upstream and sewing factories in the midstream of the fashion industry, and fashion designers in the downstream of the industry.

2. Details of the project


Fukudzukuri 4.0

METI considers the utilization of digital services one of the effective measures to advance the collaboration between textile companies in the upstream and midstream of the fashion industry and fashion designers in the downstream of the fashion industry. To achieve this goal, METI started a new project titled “Fukudzukuri 4.0” and decided to commission the project to Roland Berger Ltd., a consultation company, while, in the commissioned project, gaining cooperation from two businesses with proven track records namely, “junhashimoto,” a fashion designers brand, and “sitateru,” an IT service provider operating an existing IT platform. Under the project, these businesses created a new collection of clothing taking advantage of the existing IT platform.

Through this effort, METI has been following up a series of processes ranging from the designation of designs by designers to the creation of patterns, selection of cloth and other materials, creation of prototypes, instructions for modification, and start of full production, thereby demonstrating the effectiveness of the utilization of IT platforms in the process of manufacturing clothing as well as discovering the challenges therein.

In this context, aiming to provide information on the results of this project to the public in broader areas, including fashion designers and stakeholders in the textile-related fashion industries, METI will introduce the efforts in the project by showing video clips and panels at Shibuya Hikarie, the main site of the Amazon Fashion Week TOKYO event starting on March 20, 2017. In addition, using the installation format, METI will also make a presentation concerning the new collection of clothing as a brand named junhashimoto, a collaborative achievement in the project.

Installation: March 20, 2017; from 16:30 in the COURT section on the 8th floor of Shibuya Hikarie
Exhibition of the collection: March 20 and 21, 2017, in the COURT section on the 8th floor of Shibuya Hikarie

Release date

February 22, 2017

Division in Charge

Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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