Silicon Valley D-Lab Project x the Machine Parts and Tooling Industries Seminar to be Held Mobility innovation and the momentum of future growth
Mobility innovation has begun in Silicon Valley. This could have a huge impact on the manufacturing industry and in particular the automobile industry in Japan and lead to a tidal wave of changes in the industry, including the machine parts and tooling industries. Considering this trend as a good opportunity to increase forward momentum and explore the potential of and approaches to future business, the Ministry of Economy, Trade and Industry (METI) decided to hold a seminar titled “Silicon Valley D-Lab x Machine Parts and Tooling Industries Seminar,” to bring together leading people in this field, including members who have witnessed the current situation of the innovation in Silicon Valley.
1. Purpose of the seminar
Mobility innovation has begun in Silicon Valley. This innovation encompasses the development of vehicle sharing, connected vehicles, electric vehicles and autonomous driving technologies and it continues to accelerate. This trend is expected to have a huge impact on the manufacturing industry, in particular, the automobile industry in Japan.
The Silicon Valley D-Lab x Machine Parts and Tooling Industries Seminar will bring together people who are major participants in the Silicon Valley D-Lab Project* and representatives from companies participating in the Overseas Mission of the Machine Parts and Tooling Industries.** Speakers will provide necessary information that businesses may need in developing new businesses overseas, e.g., current trends in Silicon Valley, the potential impacts of this innovation on the automobile industry in the future, necessary preparation for successful business development overseas, and the feasibility of Japanese manufacturing industry playing a leading role in Silicon Valley.
*1: Silicon Valley D-Lab Project
The Silicon Valley D-Lab Project is a voluntary project initiated by a group of Japanese nationals who live in Silicon Valley in an attempt to communicate the changes in the manufacturing industry there to Japan. The project aims to share the results of interviews with leaders and experts in the automobile industry in Silicon Valley to people in a broad range of fields in Japan, including people engaged in the automobile industry, and especially the manufacturers of parts and raw materials that have no base in Silicon Valley. The project is undertaken with the cooperation of Toyota Research Institute, Inc., Stanford University, and Center for Automotive Research at Stanford (CARS), an organization operated by the university to promote industry-academia collaboration.
**2: Overseas Mission of the Machine Parts and Tooling Industries
Following the successful mission to Silicon Valley in 2015, METI dispatched a mission in February 2017 to Silicon Valley, consisting of people from approximately a dozen companies in the machine parts and tooling industries that are pursuing overseas business development. Through the visit to Silicon Valley, the mission came to understand the imminent, potentially disruptive and eventually revitalizing impact of mobility innovation on the automobile industry and absorbed a large amount of information including various important facts:
Silicon Valley is a huge manufacturing base where new vehicle models and prototypes are being manufactured on a truly impressive scale and which are on par with Japanese companies in terms of technologies; there is sufficient potential for Japanese companies to develop successful business there taking into consideration the high quality of Japanese technology; and there is a need for significant shift in attitudes and motivation if Japanese companies are to take advantage of the opportunities for developing business there.
2. Outline of the seminar
- Date and time:
- March 29 (Wed.), 2017; 13:30–17:00
- Meeting Room 227 on the 2nd floor, METI Annex
- Opening remarks by organizer: 13:30–13:40
- Mr. Kazuya Ashida, director, Machine Parts and Tooling Industries Office, Manufacturing Industries Bureau, METI
- Part I: Report by the Overseas Mission of the Machine Parts and Tooling Industries: 13:40–14:00 (20 minutes)
- Title: Report on the findings of the Mission of the Machine Parts and Tooling Industries to Silicon Valley
- Explaining the overarching targets and of the mission and reporting on the mission’s findings
- Rapporteur: Mr. Takeshi Okamoto and Mr. Hayato Orihara, assistant director, Machine Parts and Tooling Industries Office, Manufacturing Industries Bureau, METI
- Part II: Speech by the members of the Silicon Valley D-Lab Project [i] 14:00–14:50 (50 minutes, including Q&A session)
- Title: Significant changes overwhelming the automobile industry and the machine parts and tooling industries in Silicon Valley now
- Silicon Valley is now experiencing a significant type of innovation that only occurs once every few decades in terms of technologies and business models in fields related to automobiles. Behind this innovation, four trends are considered to be advancing simultaneously and intermittently: vehicle sharing, connected vehicles, introduction of EV, and autonomous driving technologies. New entrants from the IT area into the automobile industry, e.g., UBER, Google and TESLA, seize this innovation from a unique viewpoint unlike that of traditional automobile manufacturers. As vehicles have gone from simple physical possession to platforms providing mobile services, the conventional automobile sales business model is about to collapse. With this understanding, businesses have started serious competition to gain supremacy in Silicon Valley. Management in the automobile industry must now decide whether to accept this change as an insurmountable headwind or to use the change as a good business opportunity. The speakers at the event will report on the interviews that they took with leaders and experts in Silicon Valley, featuring the nature of these four trends, the changes to come in the automobile industry, and measures to address such changes.
Speakers: Silicon Valley D-Lab Project
- Mr. Toshihiko Mori, Panasonic Corporation
- Mr. Masayuki Kimura, Venture Support Division, Deloitte Tohmatsu Consulting LLC
Reference: Experts interviewed by the Silicon Valley D-Lab Project (in random order)
Gill A. Pratt, CEO, Toyota Research Institute, Inc.
Stephen Zoepf, executive director, CARS
Kenji E. Kushida, research associate, Stanford University
Schumpeter Tamada, vice-chief professor, Innovation Management, Science and Technology Policy, Kansei Gakuin University Takuya Miyata, founder and general partner, Scrum Ventures
Hiroshi Saijo, CEO, Yamaha Motor Ventures & Laboratory Silicon Valley Inc. CEO
Naoki Sugimoto, senior program director, Honda Silicon Valley Lab Inc.
Yoshiki Endo, CEO, Beans International Corporation
Yokichi Koga, Co-founder and CEO, Drivemode Inc.
- Part III: Speech by members of the Silicon Valley D-Lab Project [ii] 14:50–15:30 (40 minutes, including Q&A session)
- Title: Approaches to manufacturing in Silicon Valley:
- As changes are expected in the industrial structures of automobiles as well as the structures of vehicle bodies, what should parts manufactures and small- and medium-scale factories take into account when considering approaches to survival? A speaker will explain key points in considering different approaches to revitalizing the industry, providing case examples.
- Speaker: Mr. Yoshiki Endo, president, Beans International Corporation
- Part IV: Speech by representatives of SMEs already developing business in the United States (under coordination): 15:30–16:00 (30 minutes, including Q&A session)
- The title of speech has yet to be set.
- The speaker has not been decided.
- [Break: 15 minutes]
- Part V: Panel discussion by the machine parts and tooling industries (tentative): 16:15–17:00 (45 minutes, including Q&A session)
Panel discussion by people participating in the Overseas Mission of the Machine Parts and Tooling Industries
*Please note that this program may change, including speakers and the duration of speeches.
3. To attend the seminar
- Applications will be accepted on a first-come-first-serve basis. Applications will no longer be accepted once the fixed number is reached.
- To apply:
To attend the seminar, visit the following website exclusively for registering for the seminar, or complete an application form and send it by e-mail or facsimile as below:
E-mail: firstname.lastname@example.org; telephone:03-3501-1063; facsimile: 03-3501-6799
- Closing date:
- March 24 (Fri.), 2017
- Access (directions)
- [Nearest station to the site]
- Kasumigaseki station, Tokyo Metro (access via the Marunouchi, Hibiya and Chiyoda Lines)
- your convenience, use Exit A12a of the station to access the METI main building and Exit C2 to access the METI annex building.
- If you get off at Toranomon station on the Ginza Line, use Exit 7. If you get off at Uchisaiwaicho station on the Toei Subway Mita Line, use the exit closest to the Hibiya area for your convenience.
March 9, 2017
Division in Charge
Machine Parts and Tooling Industries Office, Manufacturing Industries Bureau