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Winner of the METI Minister’s Award Selected under the 11th Industrial Tourism Town Revitalization Awards Program

The Ministry of Economy, Trade and Industry (METI) selected a winner of the METI Minister’s Award under the Industrial Tourism Town Revitalization Awards Program, a program aiming to recognize associations that excel in efforts to revitalize regional economies through industrial tourism, which has been organized by the Japan Travel and Tourism Association

1. Outline of the program

The awards program aims to recognize associations, including municipalities, tourism associations, commerce and industry associations, chambers of commerce and industry, NPOs, shopping arcade associations, and enterprises, for their outstanding efforts in revitalizing their own towns through industrial tourism and for serving as case examples of success for other towns across Japan. Industrial tourism is a new type of attention-attracting approach to revitalizing regional economies in which industrial heritage sites or industrial facilities still under operation are utilized for attracting tourists. Since the inauguration in FY2007, the awards program has been organized by the Japan Travel and Tourism Association. In FY2014, the METI Minister’s Award and the Japan Tourism Agency Commissioner’s Award were additionally created

2. Winner of the METI Minister's Award

Winner

Osaka-Toka Co. Ltd. (Konpeitou Kingdom)

Details of winner's effort

The winner has been operating facilities called “Konpeitou Museum” to provide visitors with an experience-based event to learn about a unique process for manufacturing Konpeitou candy and the history thereof through taking steps for watching the process, listening to staff's explanation and making candy by themselves. The manufacturing process requires heavy burdens due to its inefficiency, but the company is engaging in efforts for raising public awareness of the manufacturing process and history, thereby contributing to promoting the replacement of aging professionals with young ones.

Reason for the selection

The winner was recognized for the uniqueness of the facilities and the potential in its growth into an outstanding industrial tourism site representing the region and in attracting overseas visitors to Japan. In addition, it was also recognized for its contribution to the development of next-generation human resources and for the fact that the company's efforts for the Konpeitou Museum project account for a major proportion of its overall efforts.

photo1
Yao Plant, Osaka Prefecture
photo2
Fostering young professionals and passing down techniques to them
 

3. Selection process

The Japan Travel and Tourism Association, an organizer of the program, received 9 applications. An examination committee of experts,* established by the association, examined the applications and selected winners based on the assessment criteria, including the scarcity of target industrial heritage sites and approaches to providing information on such sites to customers.

The association further sorted the winners based on the certain criteria of whether or not the projects have potential for commercialization or creation of new business opportunities and finalized the winner of the METI Minister’s Award.

*Note:The examination committee consisted of Mr. Shinji Furukawa (Board Chairman of Toyo University), as a chair, and nine other members.

4. Commendation ceremony

A commendation ceremony will be held as a part of the general meeting of the Japan Industrial Tourism Forum in Handa.

Date and time:
January 25 (Thur.), 2018; from 13:00 (tentative)
Venue:
Kariyado Hall, Handa City Welfare and Culture Center (1-22-1 Kariyadocho, Handa City, Aichi Prefecture)

5. Other winners

  • Japan Tourism Agency Commissioner's Award
    Inakadate Village Revitalization Promotion Council (Aomori Prefecture)
  • Gold Award
    Kuwana City Industry and Tourism Revitalization Council / AVEX Co., Ltd. (Mie Prefecture)
  • Silver Award
    Iwamizawa Tourism Association (Hokkaido Prefecture)

Release date

November 17, 2017

Division in Charge

Cool Japan Policy Division, Commerce and Service Group

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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