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Japan Patent Office METI and JPO to Start the FY2017 Anti-Counterfeiting Campaign

On December 1 (Fri.), 2017, the Ministry of Economy, Trade and Industry (METI) and the Japan Patent Office (JPO) will start the FY2017 Anti-Counterfeiting Campaign. Under the slogan “Buy genuine goods for a good future!,” METI and the JPO will deploy the campaign mainly targeting consumers in their late teens to encourage them to avoid buying counterfeit products.

1. Purpose

According to the results of the FY2016 Survey Report on Losses Caused by Counterfeiting, conducted by the JPO, one-fifth of all respondent companies say that they have suffered from counterfeit products in Japan or overseas. In recent years, approaches to distributing counterfeit and pirated products have become complex and widespread in online transactions and other means. In light of this situation, METI and the JPO will conduct the FY2017 Anti-Counterfeiting Campaign aiming to restrain domestic distribution and purchase of counterfeit and pirated products. Through this campaign, METI and the JPO will strive to not only encourage the public not to buy any counterfeit or pirated products but also raise public awareness of the importance of not permitting such products in society.

In the FY2017 campaign, METI and the JPO will mainly target consumers in their late teens, a generation newly shopping for products by themselves and facing high risk of encountering counterfeit and pirated products. The campaign will promote consumer awareness of the benefits of buying genuine products, which may contribute to public well-being, and will enrich the public mindset against buying counterfeit and pirated products, which may harm public well-being.

FY2017 Campaign Slogan

2. Outline

1)Period
From December 1(Fri.), 2017, to March 23(Fri.), 2018
2)Campaign slogan
Buy genuine goods for a good future!
3)Details
In the FY2017 campaign, METI and the JPO will mainly target consumers in their late teens, a generation newly shopping for products by themselves and facing high risk of encountering counterfeit and pirated products, and will open a dedicated website for the campaign, deliver video clips through the website, and hold experience-based events. Through these efforts, METI and the JPO will promote consumer awareness of the benefits of buying genuine products, which may contribute to public well-being, and will enrich the public mindset against buying counterfeit and pirated products, which may harm public well-being.
[ⅰ]Dedicated website for the campaign
METI and the JPO will open a dedicated website for the campaign* on the JPO website for enriching public understanding and raising their awareness of general issues involving counterfeit and pirated products.
The website will provide practical information for preventing consumers from being deceived into buying counterfeits, including video clips for the campaign and information on how to spot suspicious websites.
[ⅱ]Advertisement through delivering video clips
METI and the JPO will deliver video clips for the campaign through a variety of social networking services and other means to raise public awareness of the campaign.
[ⅲ]Experience-based events
To provide the public with opportunities to experience happiness in buying genuine products, METI and the JPO will hold experience-based events, including a talk show, participation-based quiz events, and provision of photo spots.
Schedules of the events:
Tokyo:December 1(Fri.)and 2(Sat.);Nagoya:December 10(Sun.);Osaka:December 17(Sun.);and Fukuoka:December 24(Sun.)
Please note that a talk show will be held on December 2(Sat.) only in Tokyo. For details of the events, the JPO will provide related information on the dedicated website at a later date.
4)Supporters
Intellectual Property Policy Headquarters of the Cabinet Office; National Police Agency; Consumer Affairs Agency; Ministry of Internal Affairs and Communications; Ministry of Justice; Ministry of Foreign Affairs; Japan Customs under the Ministry of Finance; Agency for Cultural Affairs; Ministry of Agriculture, Forestry and Fisheries; Japan Tourism Agency; and International Intellectual Property Protection Forum(IIPPF)

3. Future actions

In addition to events to raise consumer awareness like this campaign, METI and the JPO will comprehensively advance projects to address counterfeit and pirated products through collaborative efforts with industry and related government organizations, including conducting surveys to ascertain the current situation concerning damages to Japanese companies caused by counterfeit products, requesting the governments of other countries to enhance crackdown measures on counterfeit products, supporting programs for human resource development, and supporting Japanese companies developing their businesses overseas.

Release date

November 27, 2017

Division in Charge

  •  International Cooperation Division, Policy Planning and Coordination Department, JPO
  • Office for Intellectual Property Right Protection, Manufacturing Industries Bureau, METI
Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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