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Japan, China and the Republic of Korea to Start Joint Campaign Titled “Protect Our Intellectual Property”

In collaboration with the governments of China and the Republic of Korea (ROK), the Ministry of Economy, Trade and Industry (METI) and Content Overseas Distribution Association (CODA) will jointly start a trilateral joint campaign on March 24, 2018, to raise public awareness of protecting intellectual property and promoting the distribution of genuine products. During the campaign, these countries will make use of well-known mascots from each country upholding the slogans: “Do not visit illicit websites,” “Do not buy pirated products,” and “Do not buy products with fake mascot designs.”

1. Outline

In June 2017, the Tenth Japan-China-Korea Cultural Content Industry Forum was held, and the three countries agreed to “support business efforts to promote consumers’ purchase of authentic content products by collaboratively conducting Public Relations (PR) activities to make general consumers aware of the necessity to protect intellectual property rights.*1” Based on this agreement, these countries decided to conduct a joint campaign, and as part of the campaign, they prepared video clips and posters appealing the importance of protecting intellectual property and promoting the distribution of genuine products. The campaign will make use of well-known mascots from each country in communicating its message.

Using the respective mascots Detective Conan from Japan, Havoc in Heaven from China, and Pororo the Little Penguin from the ROK, each country will deliver messages to consumers through the slogans: “Do not visit illicit websites,” “Do not buy pirated products,” and “Do not buy products with fake mascot designs.”

2. Details of the event

On March 24 (Sat.), 2018, the countries will release the PR materials at the Anime Japan 2018*2 event to be held at Tokyo Big Sight.

In addition, on the same date, they will start the broadcasting of the video clips online through YouTube and other video platforms in respective countries.

3. Related organizations

Organizers

Japan: METI and CODA
China: The National Copyright Administration
ROK: The Ministry of Culture, Sports and Tourism 

Supporters and cooperators

Japan: The Intellectual Property Policy Headquarters, National Police Agency, Ministry of Internal Affairs and Communications and Agency for Cultural Affairs
China: The China Film Copyright Association
ROK: The Korea Copyright Commission, Korea Copyright Protection Agency and Copyright Overseas Promotion Association

Notes

Release date

March 19, 2018

Division in Charge

Media and Content Industry Division, Commerce and Information Policy Bureau

Related website

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
Copyright Ministry of Economy, Trade and Industry. All Rights Reserved.