Outline of Recommendations from the
Small and Medium Enterprise Policy Making Council


September 22, 1999
Small and Medium Enterprise Agency


New Policy Objectives for the Twenty-first Century

Developing and growing a wide range of independent small and medium
enterprises (SMEs) for greater economic vitality

[Giving freer rein to SMEs' diversity and creativity]



The SME Ideal

SMEs that can be wellsprings of economic dynamism as they exercise
their agility, flexibility, and creativity.



[Expectations of the SMEs]

(1) Hotbeds of competitiveness: It is hoped SMEs will revitalize market

competition and foster economic renewal.

(2) Innovators: It is hoped SMEs will draw upon their innovative

technologies to create new business models.

(3) Attractive job creators: It is hoped SMEs will exercise their

entrepreneurial spirit and provide arenas for self-fulfillment.

(4) Leaders in economic development: It is hoped SMEs will form the loci of

regional industrial and commercial clusters.


Main New Policy Pillars

1. Supporting bootstrap efforts for business innovation and start-ups

Efforts are to be made to support bootstrap efforts by ambitious entrepreneurs wanting to establish or grow their businesses or wanting to re-engineer their companies.

2. Creating a more competition-conducive climate

Efforts are to be made to offset market inefficiencies by ensuring that SMEs have better access to capital, human resources, technology, information, and other resources and are able to compete on a equal footing.

3. Providing the necessary safety net

Along with seeking to soften the impact of abrupt environmental changes and to facilitate apt responses by entrepreneurs, efforts are to be made to ensure that people have a second chance to use their skills.


[Consideration for Micro-enterprises]
Micro-enterprises are well suited to enabling their founders to exercise their creativity and special skills, and they offer excellent opportunities for personal start-ups. In implementing SME policy in line with the above objectives, it is imperative that all due consideration be paid to micro-enterprises' operational foundations and management forms so that they can vigorously exercise their diversity.

[Reference]

The present Basic Law for Small and Medium Enterprises
[ Background ]:

This law was enacted in light of Japan's dual structure between big companies and SMEs in terms of productivity and other factors.

As such, it is aimed at rectifying what were seen as the inherent difficulties of having too many too-small SMEs and was premised upon a reading that SMEs were necessarily and uniformly disadvantaged.
[ Policy Concept ]:

Reducing Differentiation

[ The main policy objectives are stated as ]:

(1) Greater sophistication in the SME sector to improve manufacturing productivity (e.g., modernization of facilities, optimization of corporate scale, and cooperation and collaboration among enterprises)
(2) Leveling the playing field (i.e., offsetting SME disadvantages) so that they can deal with other companies on a more equal footing (e.g., by preventing excessive competition and ensuring they have the appropriate business opportunities).


Environmental changes since then
(1) Inversion of the relationship between start-up rate and failure rate (i.e., less concern about there being too many companies and a new emphasis on the need for start-ups)
(2) Qualitative changes in differentiation as Japanese income levels have risen (i.e., the shift from emphasizing equality of results to emphasizing equality of opportunity for starting and growing companies.
(3) Greater SME diversity


Environmental Changes and SME Policies
  • Strengths because of small scale

* Flexible and able to change ( compared to large corporations, adaptable
and able to make decisions rapidly )
* Inducive to individuality and creativity ( high employee satisfaction )
----> Developing conditions in which SME strengths are utilized to the full,

amid environmental change.

  • Weaknesses because of small scale

* Difficult to secure all management resources such as capital, personnel,
technology and information, internally ( e.g. have technical ability but no sales experience )
* In many cases, also difficult to secure management resources that are
lacking, from outside
----> Diversification of insufficient management resources and

management issues for each SME, amid environmental change


The policy approach of the present Basic Law, which is based on a negative image of all SMEs as being weak, and is carried out uniformly as a rescuing- type policy, needs to be revised.
Based on the fact that SMEs are a very diverse group, SME policies need to be reconstructured to respond to each SME's level of growth and business activities, and to enable them to conquer their weaknesses and fully utilize their strengths.



New Policy Directions

1. Supporting bootstrap efforts for business innovation and start-ups (1) Promoting business innovation
Traditional policies centered on facility modernization through the various industry cooperatives are proving less effective today. Instead, multifaceted support, including that to inter-industry networks, is needed to facilitate business innovation for the independent specialization that so many SMEs are working for.

  • Support focus:

From support for new equipment to support for coping with a diversity of management issues (e.g., research and development and human resources development)

  • Organizational intermediaries:

From industry cooperative to the diverse range of voluntary groups and other network organizations that have sprung up to meet new needs, as well as individual SMEs,.

  • Financing support system for structural upgrading:

From the pursuit of economies of scale as in collective operations to support for individual SMEs in their business innovation


(2) Support for ventures
An effort needs to be made to facilitate an environment conducive to the emergence of ventures commercializing original technological insights or developing new business forms and models, and to support these start-ups' bootstrap efforts.

  • Providing risk capital

* Capital markets have to be improved, including reforming and revitalizing OTC markets and creating a better market for privately held shares.

* Efforts have to be made to broaden the pool of available capital, including making more use of limited liability investment partnerships and creating tax preferences for private investors ( business angel ).

  • Enhancing the ventures support infrastructure

* Efforts have to be made to foster venture capitalists and other discerning support specialists and to create networks of such support personnel.

  • Promoting technological development and commercialization

* Efforts must be made to enhance the Small Business Innovation Research (SBIR) program and to facilitate technology transfer.


(3) Promoting start-ups
The present Basic Law says nothing about start-ups. Yet it is essential that policy resources be allocated toward the creation of a climate conducive to new business start-ups. This is an important SME policy focus.

  • Facilitating the supply of start-up capital

* Capital procurement should be facilitated in light of the SMEs' typical lack of physical collateral and unproved credit record.

  • Improving the start-up infrastructure

* Networking among the concerned institutions should be strengthened to ensure that these start-up support policies are better understood, and the range of seminars, workshops, and other educational opportunities for entrepreneurs should be enhanced.

  • Fostering the entrepreneurial spirit and improving the entrepreneurial climate

* Efforts should be made to expand the range of offerings and to strengthen the curricula for entrepreneurship education in universities and other educational institutions, as well as to strengthen retraining programs for mid-career people.


(4) Business innovation in the commercial and service sectors
It is important to support business innovation in the commercial and service sectors consistent with the special features that characterize these sectors. Looking especially at the small retail sector, and given the fact that small retail operations are typically part of larger integrated organizations, policies should be considered that encourage restructuring within these organizations and the emergence of new organizational structures.

  • Shifting the emphasis to support for competitive commercial districts.

* Study needs to be given to policies for restructuring commercial districts' organizational strength as part of the effort to promote evolutionary change in commercial districts and investment in commercial districts.

* The emphasis has to be on supporting independent initiatives by local communities, such as those to revive their city centers.

  • Support for individual retailers

* Support should be provided for start-ups, type conversion, information networking, and other managerial innovation.

  • Support should be provided for innovation in the wholesale sector, including retail support for closer integration among manufacturing, distribution, and retailing.


2. Creating a more competition-conducive climate (1) Facilitating capital procurement and enhancing equity capital
Public financing systems should be strengthened, even as they remain inherently complementary to private-sector financing, to respond to the diverse capital requirements of start-ups and business innovation and to enhance their safety-net functions. At the same time, the climate needs to be improved to facilitate access to direct financing, including facilitating bond issues and other tools in line with the diversification of capital procurement means.
Special measures should be taken with regard to SME taxation consistent with such operating environment improvements and policy initiatives so as to promote the stabilization of the SMEs' managerial foundations and their entry into new areas.
[ Capital supply ]

  • Public financing

* There is a need to move away from collateral-secured lending and to put more emphasis on technology, commercial feasibility, and other non-financial factors in considering loan applications, as well as to devising more flexible systems in terms of interest rates, interest-payment grace periods, and the like.

* There is also a need to move away from qualitative complementation and to enrich the credit-worthiness complementation systems and deal with systemic risk, as well as putting greater emphasis on safety-net aspects.

  • Direct investment

* There is a need to move from indirect financing to promoting the issuance of corporate bonds, including making greater use of credit guarantees, and to improving the data accumulation as it relates to risk assessment.

[ SME taxation ]

  • Improving the SME operating environment

* Consideration of preferential taxation for start-up "angel" financiers

* Study of the taxation of reserves held by family-owned companies and other facets

* Study of business inheritance taxes and the like premised on this need to improve the business climate

  • Special attention to special measures with regard to gross taxation

* The emphasis should be on the things that are really needed, such as business innovation and new technology utilization


(2) Enhancing intangible management resources
The government should scale back its "guidance" role and shift to support for market mechanisms and private-sector initiatives so as to promote the enhancement and strengthening of intangible management resources such as managerial expertise, technology, and the information needed for restructuring and start-ups.

  • Restructuring support policy implementation

* National: There is a need to place more emphasis on formulating basic policies, indicating a menu of options, and conducting model programs and wide area programs.

* Prefectural: The prefectures should select from among the options on the national government menu and then implement these policies on their own. At the same time, they should strengthen their core support organizations for one-stop service.

  • Private-sector expertise

* From organization oriented budgeting to organization's function oriented budgeting by policy theme

* From guidance by the government and industry organizations to greater use of private-sector experts who satisfy certain minimum qualification criteria

* Consistent with this, the qualifications for Registered Smaller Enterprise Consultant should be reviewed with a view to moving away from the present system in which this is a person who supervises assessments for local governments to a new system making broader use of private-sector experts.

  • Facilitating technological development

* There is a need to strengthen the cooperative arrangements among public testing laboratories, universities, core support organizations, and the like in support of technological development and to beef up the Prefectural Research Institute.

* Support mechanisms have to be devised that provide integrated support, from technological development through product commercialization.

  • Promoting greater informationalized

* Greater attention has to be paid to informationalize training programs and to developing the support personnel needed for introducing information equipments or using information.


(3) Promoting linkages for cross-complementation of managerial resources
Sharing of SME management resources should be encouraged through such diverse organizational patterns as joint subsidiaries, trade association, networks, and other loose linkages among corporations on a voluntary basis. Seeking to offer the possibility for flexible restructuring, the cooperative structure should be promoted and made more flexible with the addition of a growth perspective.

  • There should be a wide variety of possible network organizations, with the choice made in each situation depending upon how developed the business is.
  • Cooperative structure: This should move from systemic rigidity to greater systemic flexibility, as by incorporation.
  • Support focus: The focus should be on supporting loose-linked networks among corporations and on greater support for the diversity of linkages needed to respond to new requirements (including review of the system of financing structural up-grades).
  • The commercial and industrial cooperative format should be reviewed and an effort made to ensure that it does not result in cartels and is able to deal with environmental, energy, and other issues of common concern.

* Efforts should be made to revitalize industrial complexes, and promoting networking among the companies within the complex should lead to a strengthened potential for self-powered development by the regions SMEs.


(4) Enhancing Human Resources
As well as enhancing the labor markets, easing labor mobility, and effecting other improvements in the labor environment, enhancing human resources also requires a greater effort on personnel training and development.

  • Improving the labor market climate

* An effort should be made to bring labor supply and demand into better balance as by relaxing the regulations pertaining to staff-provision companies and private-sector headhunting operations.

  • Systemic portability should be enhanced and other changes made to ensure that pensions, retirement benefits, and other provisions are labor-mobility neutral.
  • Employment management has to be improved to ensure the necessary labor can be secured.
  • Strengthening human resources development

* The Institute for Small Business and Technology, and other organizations need to put a greater emphasis on training programs that the local communities have trouble providing for SMEs and on training programs for support personnel.

* Technical institutes, and other specialist training institutions need to form and use network linkages with universities, Prefectural Research Institute, and private-sector educational institutions.


(5) Leveling the playing field and ensuring that SMEs have a fair chance at contracts
Commercial and industrial cooperative cartels and other administrative intervention in the markets should be dramatically scaled back and eliminated. At the same time, consideration needs to be given to strengthened measures to ensure that trading is fair and orderly and that SMEs have a fair chance even after market deregulation.

  • Fair trading

* Commercial and industrial cooperative cartels should be abolished.

* The Law on the Prevention of Delay in the Payment of Subcontracting Charges and Related Matters as it impacts manufacturing should be strengthened and consideration should be given to extending its provisions to some services and other industries.

* Consideration should be given to strengthening measures to ensure trade fairness, above and beyond those covered by the Law on the Prevention of Delay in the Payment of Subcontracting Charges and Related Matters.

  • Ensuring a fair chance at national government and other contracts

* Official governmental purchasing needs to relax the priority on efficiency and to give more consideration to venture start-ups and other SMEs.

* The practice of introducing subcontractors should be expanded and made regional to promote greater initiative and independence by subcontractors.


3. Providing the necessary safety net
While corporate risk management is fundamental, it is important to promote responses to sudden changes with emergency shelter policies in the event of abrupt changes in the business climate or other externalities and to implement systems giving people a second chance if their entrepreneurial dreams do not work out the first time.


(1) Short-term emergency shelter in the face of abrupt changes in the business climate

* Financial support policies in case of a credit crunch

* Measures such as those to strengthen management foundations

* Moving away from business area coordination and considering restructuring with the priority on predictability and transparency

(2) Risk insurance systems (including Mutual Relief System for Small- scale Enterprises safety nets, Mutual Relief System for the Bankrupcy Prevention of SMEs, and overseas investment insurance for global operations)

(3) Improving the legal provisions relating to bankruptcy law (simplifying and streamlining corporate reorganization procedures to make them easier to use and to make it easier for people to get a second chance)



Redefining the SME

(1) Raising the capitalization ceiling:

a. Consumer Price levels are currently more than double what they were in 1973, the last time the SME definition was significantly revised, and average corporate capitalization and like indices are 3-5 times what they were then.
b. Even companies that are capitalized well in excess of the SME ceiling often still need to have management personally co-sign loans or otherwise often have trouble raising fund.


(2) Number of employees:
This should stay the same (except for services, which should be separated off from retailing and the number increased).

a. The overall tendency, especially at the big companies, is to trim personnel rolls.
b. As service firms have started dealing more business-to-business, they have become less and less like retail operations. Yet their average number of employees has increased and companies with more employees than the current definition are a large and growing share of the market.


(3) Corporate independence: have to be considered, but the rigidly prescriptive definition should be changed to be more accommodating of the SME's range of diversity.


(4) Start-ups:
There should be a new stipulation relating to start-ups.


Revising the SME Definition
@

Number of employees

Capitalization (million yen)

Currently is

Proposed

Currently is

Proposed

Mining and manufacturing

300

300

100

300

Wholesale

100

100

30

100

Retail

50

50

10

50

Services

50

100

10

50

Note: As part of last June's policies to counter the credit crunch, the four bank-related laws were amended on an emergency basis, raising the SME capitalization ceiling for wholesalers to \70 million and that for retail and service firms to \50 million.


Policy Implementation

(1) Enhanced policy assessment and improved advantages

  • Policy assessment methodologies should be devised and adopted with all due haste.

  • The beneficiary-pays principle should be applied as appropriate (in the expectation that having the people who draw on the policies evaluate them and select the best ones will ultimately lead to better service).

  • Measures should be bundled and procedures simplified.


(2) Strengthening SME associations

  • An effort should be made to promote healthy competition among SME associations and to raise the quality of support managers by budgeting by function

  • Consideration should be given to encouraging societies of commerce and industry to merge and consolidate and to take broader regional perspectives.

  • The Federations of Small Business Associations should become more specialized as network facilitators.


(3) Drawing on private-sector capabilities

  • Active use should be made of private-sector companies and voluntary groups having the desired capabilities.


(4) Balanced decentralization (the role of local government organizations)

  • Local governments should move away from just implementing local versions of policies implemented by the national government and should take the lead in choosing from the national government's policy menu to develop those measures that are best suited to local conditions.


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