As globalization progresses, enterprises cannot survive only by simple price competition.The transition to a knowledge-based economy increases the significance of the creation of differentiated value, and fosters the necessity of identifying novel features of products and/or services based on each company’s unique intellectual assets.

In this context, we are faced with the necessity of resolving the issues now being faced by all countries; namely, how to maintain economic growth in the current environment, and how to accelerate the creation of diverse, new value.

With a focus on large companies, in addition to small and medium-sized enterprises that are expanding into international markets, the Conference will promote lively discussion of best practices in corporate governance and disclosure that aid in realizing Intellectual Asset-Based Management, as well as value creation through effective utilization of intellectual assets, among representatives from industry, the academic sector, and central and local governments.

Those with an interest in Intellectual Asset-Based Management and its role in economic stimulation are actively encouraged to attend the Conference.

 Conference overview
Date & Time:
  2006.12.7 (Thu.),
09:30-17:40
(09:00- registration)

2006.12.8 (Fri.),
09:30-17:20
(09:00- registration)

Venue:
  “Golden Room” (11F),
Keidanren Kaikan
(1-9-4, Otemachi,
Chiyoda-ku, Tokyo)
“International Conference Hall” (7F) & Room 401-403 (4F),TCCIBuilding(3-2-2, Marunouchi, Chiyoda-ku, Tokyo)
 
Capacity:
  300 100/100
  ( Due to limited seating, applications will be accepted on a first-come, first-served basis )
Registration Fee:
  Free of charge

 Organizers

Organisation for Economic Co-operation and Development (OECD)
Ministry of Economy, Trade and Industry (METI)
Institute for International Studies and Training (IIST)


 Co-Organized by

Organization for Small & Medium Enterprises and Resional Innovation, JAPAN (SMRJ)


 Supported by 
The New Club of Paris
Nihon Keizai Shimbun, Inc.

  For further information
 Intellectual Property Policy Office, METI (E-mail: chitekizaisan@meti.go.jp)

  Program

 

“Golden Room” (11F), Keidanren Kaikan

09:30-09:40

[Opening Address]
-Masakazu Toyoda, Director-General, Trade Policy Bureau, Ministry of Economy, Trade and Industry (METI)
-Yasuhisa Kawamura, Head, OECD Tokyo Centre

09:40-10:40

[Plenary Session 1: Keynote Speech]
Speaker:Ikujiro Nonaka
, Professor Emeritus, HitotsubashiUniversity ICS

10:40-12:30

[Plenary Session 2: Innovation & Intellectual Asset-Based Management]
Discuss the role of Intellectual Asset-Based Management in promoting sustainable economic growth and realizing value creation through innovation.
Chairperson:
-Leif Edvinsson, Professor of Intellectual Capital, LundUniversity

Panelists:
-Yoshiaki Tojo, Head of the Economic Analysis and Statisitcs Division, Directorate for Science, Technology and Industry, Organisation for Economic Co-operation and Development (OECD)

-Kazuhiko Toyama, Executive Managing Director & COO, Industrial Revitalization Corporation of Japan

-Ahmed Bounfour,Professor, Innovation, Strategy, Intellectual Capital, University Paris XI

12:30-14:00

Break

14:00-15:40

[Plenary Session 3: Human Resources / Organization Resources]
Management of human resources/organization resources is especially important for innovation, among the many kinds of intellectual assets. Discuss how to enhance HR as well as combining resources for effective utilization.
Chairperson:
-Shunsuke Takahashi, Professor, Graduate School of Media and Governance, KeioUniversity

Panelists:
-Hiromitsu Kugisaki, President & CEO, Recruit Management Solutions Co., Ltd.

-Junichi Kashiwagi, Vice President, Human Capital Development-Planning, Kao Corporation

-Carol Yeh-Yun Lin, Professor, Department of Business Administration, NationalChengchiUniversity

15:40-16:00

Break

16:00-17:40

[Plenary Session 4: Intellectual Assets for Communities]
Utilization of assets (natural environment, education, sports, industrial clusters, and so on) by regional communities helps to enhance vitality and resolve problems caused by global competition. Discuss encouragement of Intellectual Asset-Based Management by regional communities, giving examples.
Chairperson:
-Ahmed Bounfour, Professor, Innovation, Strategy, Intellectual Capital, University Paris XI

Panelists:
-Keiko Kiyohara, Mayor of MitakaCity

-Giovanni Schiuma, Scientific Director, Centre for Value Management, University of Basilicata

-Waltraut Ritter, Vice President, The HK Knowledge Management Society

   
 
“International Conference Hall” (7F), TCCI Building Room 401-403(4F),
TCCI Building

09:30-10:50

[Parallel Session 1A: Corporate Strategy/Internal Management]
Discuss corporate strategy and internal management as key elements of Intellectual Asset-Based Management and their contributions to corporate value, including examples.

Chairperson:
-Stefano Zambon, Professor of Accounting and Business Economics, Faculty of Economics, University of Ferrara

Panelists:
-Jonathan Low
, Partner & Co-Founder, Predictiv, LLC
&
Karin Grasenick, Founder, Convelop

-Yasuhiko Uchida, Associate Professor of Strategic Human Resource Management, Faculty of Economics, Yamaguchi University
& Goran Roos, Managing Director, Intellectual Capital Services Ltd.

-Edward Vali, PhD Candidate, CopenhagenBusinessSchool

-Toshiyuki Furuno, Representative Director, Inter Vision Consortium, Inc.

[Parallel Session 1B: Case Study (large company)]
Discussion of practices and issues of a large company regarding Intellectual Asset-Based Management.

Chairperson:
-Takatoshi Yamamoto, Vice Chairman & Managing Director, UBS Securities Japan Limited

Panelists:
-Monika Kircher-Kohl, Member of the Board of Executives, Infineon Technologies Austria AG
& Alexander G. Welzl, Senior Consultant, ESPRiT Consulting Ltd.

-Yasuyuki Okawara, Senior Manager, Intellectual Property Department, Tokyo Electron Limited

-Junichi Ichida, Teijin Group Corporate Officer & General Manager, Teijin Limited

10:50-11:00

Break

11:00-12:20

[Parallel Session 2A: Disclosure/Presentation]
Discuss effectiveness, financial aspects, etc, of information disclosure and dialogue with stakeholders regarding Intellectual Asset-Based Management.

Chairperson:
-Hitoshi Funahashi, Chief Executive Officer, Actcell Corporation

Panelists:
-Alison Thomas
, Director, PricewaterhouseCoopers

-Yoshiko Shibasaka, Senior Manager, KPMG AZSA & Co. Ludo Pyis, Founder, Areopa

-Ellie Okada, Professor of IP Management, Yokohama Business School & International Graduate School of Social Science, Yokohama National University

[Parallel Session 2B: Case Study (SME/venture firm)]
Discuss promotion and support of a SME/ venture firm regarding Intellectual Asset-Based Management

Chairperson:
-Kai Mertins, Director Corporate Management, Fraunhofer IPK, Professor for Management at Technical UniversityBerlin

Panelists:
-Tsutomu Muramoto,President, Organization for Small & Medium Enterprises and Regional Innovation, JAPAN

-Mart Kivikas, Partner & CEO, Wissenskapital Edvinsson & Kivikas GmbH

-Kazutoshi Maki, President, GENEX Partners

-Iain Russell, Chief Executive, Intellectual Assets Centre

12:20-13:30

Break

13:30-14:50

[Parallel Session 3A: Evaluation/Rating]
Discuss evaluation methods by third parties including examples, regarding Intellectual Asset-Based Management.

Chairperson:
-Alison Thomas, Director, PricewaterhouseCoopers

Panelists:
-Go Saeki, Standing Director, The Japanese Institute of Certified Public Accountants

-Eduardo Rath Fingerl, Director, Capital Market and Control Areas, Brazilian National Development Bank (BNDES)

-W.B. Lee, Chair Professor & Head, Department of Industrial and Systems Engineering, The Hong KongPolytechnicUniversity
& Vivien Shek,
Assistant Project Officer, Department of Industrial and Systems Engineering, The Hong KongPolytechnicUniversity

-Setsuko Morishita,
Director, Actcell Corporation

[Parallel Session 3B: Governance]
Discuss governance as key elements of Intellectual Asset-Based Management and their contributions to corporate value, including examples.

Chairperson:
-Masahiro Ikejima, Dean of Graduate School of Asian and International Business Strategy, AsiaUniversity

Panelists:
-
Annabel Bismuth, Administrator,-Corporate Governance Specialist, Corporate Affairs Division, Organisation for Economic Co-operation and Development (OECD)

-Roland J. Burgman, President, CEO & Co-Founder, AssetEconomics Group

-Tomoichiro Hasebe, Intellectual Property Group Manager, Deloitte Touche Tohmatsu

14:50-15:10

Break

 

“International Conference Hall” (7F), TCCI Building

15:10-16:30

[Plenary Session 5: Policy Recommendations - presentation session]
Presenters:
-Hideo Yura, Director, Intellectual Property Policy Office, Economic and Industrial Policy Bureau, Ministry of Economy, Trade and Industry (METI)

-Athipong Hirunraengchok, Deputy Director, Deputy Director, Strategy and Policy Department, Office of Knowledge Management and Development

-Yasuhito Hanado, Professor, Graduate School of Asia-Pacific Studies, WasedaUniversity

-Stefano Zambon, Professor of Accounting and Business Economics, Faculty of Economics, University of Ferrara

16:30-16:40

Break

16:40-17:40

[Plenary Session 5: Policy Recommendations - panel discussion]
Discuss what is necessary for individuals, enterprises, and communities to improve business circumstances in global competition to enhance innovation and sustainable growth through utilization of intellectual assets. Also discuss policy recommendations to encourage them, based on the results of the discussions over the two days.
Chairperson:
-Takayuki Sumita
, Director, Technology Promotion Division, Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry (METI)

Panelists:
-Dominique Guellec
, Senior Economist, Economic Analysis and Statistics Division, Directorate for Science, Technology and Industry, Organisation for Economic Co-operation and Development (OECD)

-Jonathan Low, Partner & Co-Founder, Predictiv, LLC

-Leif Edvinsson, Professor of Intellectual Capital, LundUniversity

-Stefano Zambon, Professor of Accounting and Business Economics, Faculty of Economics, University of Ferrara

17:40-17:50
[Closing Address]