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Traditional Japanese Crafts will be Showcased to the World as a Result of the Cool Japan Initiative-The first participation in Maison & Objet 2014, the world’s largest trade fair for interior goods-

From September 5 to 9, 2014, Maison & Objet 2014, the world’s largest trade fair for interior goods and designs, will be held in Paris, France. Taking this opportunity, traditional Japanese crafts from across Japan will be exhibited for the first time at the fair as government-designated traditional crafts. Through this event, Japan will showcase to the world the attractiveness of such crafts dating back over 100 years, created through superlative skills and craftsmanship, glowing with beauty and steeped in Japan’s unique culture.

1. Purpose of the event

Traditional Japanese crafts are recognized as a symbol of Japan’s Monodzukuri (manufacturing) culture, and in recent years, they have increasingly be attracting the world’s attention. In response to this trend, in 2013, the Ministry of Economy, Trade and Industry (METI), in cooperation with related associations, started an initiative to bring Japanese enterprises that attempt to develop sales channels overseas together and to encourage such enterprises to exhibit their crafts at major international fairs overseas.

Maison & Objet 2014 is the world’s largest BtoB trade fair for interior goods and designs, and is held every January and September. As worldwide buyers and people in the related fields will visit the fair, it will provide a great opportunity for many businesses to cultivate new sales channels as well as to showcase their cutting-edge designs to the world.

Supported by METI, the Association for the Promotion of Traditional Craft Industries will participate in the fair for the first time. It will encourage Japanese enterprises participating in the fair to win overseas markets as well as showcase such crafts to the world as a result of the Cool Japan Initiative.

2. Outline of the event

Title of the fair: Maison & Objet 2014
Date: September 5 (Fri.) to 9 (Tue.), 2014
Venue: Paris Nord Villepinte
Organizer: Association for the Promotion of Traditional Craft Industries
*Note: The association’s initiative is subsidized by FY2014 METI program to promote traditional craft industries.

Expected participants and crafts to be exhibited
Pottery and porcelain Shuzo Ogawa (Bizen ware) / Hirado Kosho Dan Uemon Gama (Mikawachi ware)
Lacquer Hatashikkiten (Yamanaka lacquer ware) / Tsuji Sekisai (Yamanaka lacquer ware) / Amano Shikki Corporation (Takaoka lacquer ware)
Metal Tosa Hokubo (Tosa forged blade)
Wood and bamboo Kurikyu (Odate bentwood work) / Cooperative Union Takayama Tea Whisk Association / Shigeno Tansuten (Kamo paulowina chests) /  Cooperative Union Shizuoka Bamboo Ware Cooperative Association (Suruga bamboo ware)
Fabrics Cooperative Union Shiga Prefecture Textile Association (Omi ramie) / Tomita Sen Kougei (Tokyo fine-pattern dyeing)
Paper Cooperative Union Awagami Factory (Awa paper) / Ikazaki Shachu Inc. (Ozu paper)
Miscellaneous crafts Ando Cloisonne (Owari Cloissonne) / Mizuho Brush Co., Ltd. (Kumano brushes)

Examples of products to be exhibited

Pieces of Ozu paper, “Ja-Gué-Na” (Ikazaki Shachu Inc.)

Kumano brushes, “SUVÉ series” (Mizuho Brush Co. Ltd.)

Release Date

August 21, 2014

Division in Charge

Commerce and Information Policy Bureau, Traditional Craft Industry Office

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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