Ministry of Economy, Trade and Industry
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Traditional Japanese Crafts will be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods–To be Exhibited at Ambiente 2015 in Germany–

From February 13 to 17, 2015, Ambiente 2015, the world’s largest international trade fair for consumer goods, will be held in Frankfurt, Germany. Taking this opportunity, traditional Japanese crafts from across Japan will be exhibited as government-designated traditional crafts. Through this event, Japan will convey to the world the attractiveness of such crafts with more than 100 years of history, which are created by superb techniques, glowing with beauty, and derived from Japan’s unique culture.

1. Purpose of the event

Ambiente is the world’s largest business-to-business trade fair for consumer goods, and is held every February. Recently, Japanese traditional crafts have been incorporating new globally sought out factors, such as design aesthetics and quality, which are free from the constraints of tradition, and provide beauty to our modern lives. At this event, Japan aims to attract a broad range of international visitors to Japan’s brand “DENSAN,” which represents traditional Japanese crafts that incorporate such new trends and also aims to encourage the world to integrate the brand into a variety of cultures.

With support from the Ministry of Economy, Trade and Industry (METI), the Association for the Promotion of Traditional Craft Industries will exhibit such Japanese crafts at the event, and it will introduce the crafts manufactured by 21 enterprises and associations across Japan to visitors, focusing on a subject titled “DENSAN for Everyday Life-In the Scenery of Modern Japanese Cuisine: Traditional Japanese Crafts Involving Japanese Food and Food Culture.” The association will show the attractiveness of Japanese traditional crafts, which add beauty to Japan’s food culture and scenery, an intangible cultural heritage listed by UNESCO, and it will also encourage Japanese exhibitor companies to cultivate global markets and develop new business.

2. Outline of the event

  • Title of the fair: Ambiente 2015
  • Date: February 13 (Fri) to 17 (Tue), 2015
  • Venue: International trade fair site (Messe Frankfurt), Germany
  • Expected Japanese enterprises and associations and crafts to be exhibited:
DENSAN for Everyday Life
-In the Scenery of Modern Japanese Cuisine (Booth No. Galleria 0.A04, A05)
At this booth, 21 enterprises and associations will exhibit their products for daily use created by traditional techniques. They will have business talks with buyers from around the world.
Pottery and porcelain Tsukamoto Co., Ltd. & Toko (Mashiko Yaki ceramics), Shuzo Ogawa (Bizen Yaki ceramics), Hirado Kosho Danemon Kiln, Co., Ltd. (Mikawachi-Yaki ceramics)
Lacquer B-Prize Corporation (Aizu Nuri lacquerware), Amano Shikki Corporation (Takaoka Shikki lacquerware), Hatashikkiten Co., Ltd. (Yamanaka Shikki lacquerware)
Table and kitchen ware Shiga hemp cloth industry cooperative association (Ohmi Jofu weaving), Kanekin Ogura (Nagiso Rokuro Zaiku woodwork), Mori Woodcraft (Kyo Sashimono woodenwork), Takayama, Nara Bamboo Tea Whisk Production Cooperative Association (Takayama Chasen tea whisks), Chusin Kobo (Yamagata Imono casting), Shimatani Shoryu Kobo & Takenaka Douki (Takaoka Doki coppenware), Ikeda Tanrenjo (Sakai Uchihamono smithery), Hirota Glass Co., Ltd. (Edo Kiriko cut glass)
Interior accessories Taniguchi Aoya Washi Co., Ltd. (Inshu Washi handmade paper), Awa Washi Handmade Paper Commerce and Industry Cooperative Association (Awa Washi handmade paper), Hiroshima Artist Brush Manufacturing Co., Ltd. & Mizuho Brush Co., Ltd. (Kumano Fude writing brushes), Tokyomatsuya Inc. (Edo Karakami decorative paper)

Iron kettles (Yamagata Imono casting) manufactured by Chusin Kobo

SUVE series (Kumano Fude writing brushes) manufactured by Mizuho Brush Co., Ltd.

Linen place mats, mat holders, linen dishcloths (Ohmi Jofu weaving) manufactured by Shiga Hemp Cloth Industry Cooperative Association

Sakai Uchihamono smithery manufactured by Ikeda Tanrenjo

NODATE MUG kobukusa (Aizu Nuri lacquerware) manufactured by B-Prize Corporation

3. Outline of the Association for the Promotion of Traditional Craft Industries

Since the Act on the Promotion of Traditional Craft Industries was enforced in 1974, METI has been endeavoring to drive Japan’s traditional craft industries through various projects. There is a variety of crafts across Japan, including pottery and porcelain, lacquer ware, dyed fabrics, and traditional Japanese paper. Among such products, the METI Minister designated 219 items as traditional crafts.

The Association for the Promotion of Traditional Craft Industries is the only body established to manage Japan’s traditional crafts and is promoting such crafts through various initiatives.

Release date

January 26, 2015

Divisions in charge

Traditional Craft Industry Office, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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