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Announcement of Nadeshiko Brand as Examples of Enterprises that Encourage Women’s Success

On March 18, 2015, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have jointly selected and publicized listed enterprises that are exceptional in encouraging women’s success in the workplace, and granted them the “Nadeshiko Brand” designation. The Nadeshiko Brand program was inaugurated in FY2012, and for FY2014, third year of the program, METI and TSE expanded the number of companies eligible for designation under the Nadeshiko Brand and selected 40 enterprises. Providing women with opportunities for success in the workplace is considered to contribute to facilitating business innovation as well as enhancing competitiveness in global markets, and is a touchstone for the progress of diversity management.

1. Details of the Nadeshiko Brand

The Nadeshiko Brand consists of enterprises which encourage women to play active roles in the workplace, including the development of environments in which such women are able to further their careers, and which were selected from those listed on the first section of the TSE on an industry basis. These enterprises are also considered to be those with growth potential since they have the management ability to utilize a variety of human resources as well as flexibility in assessments of their environments.

In the selection process, METI and TSE screened enterprises from the entire first section of the TSE, after scoring them based on two factors*: [i] conducting career support for women and [ii] supporting women in balancing work and family. METI and TSE then further picked the top 40 that have superior financial performance in each industry for the FY 2014 Nadeshiko Brand.

This effort is expected to create a synergistic effect with the Diversity Management Selection 100 project,** which METI launched and has been promoting since FY2012, in terms of expanding the base from which enterprises will encourage the success of women in the workplace.

*1: The Japan Research Institute, Limited, which undertakes survey and analysis of environmental, social and governance (ESG) matters inside and outside Japan, conducted the scoring of the candidate enterprises.
**2: Diversity Management Selection 100 is a project in which METI selects and recognizes enterprises that achieve certain results, such as the creation of innovation and improvement of productivity by utilizing a variety of human resources, including women, people from overseas, the elderly, and people with disabilities. METI will broadly publicize the efforts of the selected outstanding diversity management enterprises as best practices.

2. List of the selected enterprises (in order of industry type; those in the same industry are arranged in order of brand codes)

Brand codes Enterprises Industries Selected as the Nadeshiko Brand
2012 2013 2014
1925 Daiwa House Industry Co., Ltd. Construction X
1928 Sekisui House, Ltd. Construction X X
2229 Calbee, Inc. Food X X
2587 Suntory Beverage & Food Ltd. Food X
3402 Toray Industries, Inc. Fabricated textile products X X X
3880 Daio Paper Corporation Pulp and paper X
4452 Kao Corporation Chemicals X X
4971 MEC Company Ltd. Chemicals X
4519 Chugai Pharmaceutical Co., Ltd. Drugs and medicines X
5020 JX Holdings, Inc. Petroleum and coal products X
5108 Bridgestone Corporation Rubber products X X
5332 TOTO Ltd. Glass and clay products X
5411 JFE Holdings, Inc. Iron and steel X X
5713 Sumitomo Metal Mining Co., Ltd. Non-ferrous metals X X X
5938 LIXIL Corporation Fabricated metal products X X
6301 Komatsu Ltd. Machinery X
6367 Daikin Industries, Ltd. Machinery X X
6501 Hitachi, Ltd. Electrical equipment X X
6502 Toshiba Corporation Electrical equipment X
7012 Kawasaki Heavy Industries, Ltd. Transportation equipment X
7201 Nissan Motor Co., Ltd. Transportation equipment X X X
7731 Nikon Corporation Precision machines X X X
7862 Toppan Forms, Co., Ltd. Other products X X
9532 Osaka Gas Co., Ltd. Electricity and gas X X
9005 Tokyu Corporation Land transport X X X
9101 Nippon Yusen Kabushiki Kaisha Oceangoing transport X X
9201 Japan Airlines Co., Ltd. Air transport X
9433 KDDI Corporation Information and communication X X X
9719 SCSK Corporation Information and communication X
8002 Marubeni Corporation Wholesale trade X
8031 Mitsui & Co., Ltd. Wholesale trade X
2651 Lawson, Inc. Retail trade X X
7606 United Arrows Ltd. Retail trade X
8308 Resona Holdings, Inc. Banking X
8316 Sumitomo Mitsui Financial Group, Inc. Banking X X
8601 Daiwa Securities Group Inc. Securities, futures commodity transaction dealers X
8750 The Dai-ichi Life Insurance Company, Ltd. Insurance institutions X
8933 NTT Urban Development Corporation Real estate X
2128 NOVARESE, Inc. Services X
2749 JP Holdings, Inc. Services X

3. Details of the FY 2014 Report on the Nadeshiko Brand

METI and TSE compiled the information on the progress of the selected enterprises’ initiatives for encouraging the success of women in the workplace into the FY 2014 Report on the Nadeshiko Brand. For the details of the report, please visit the following website.

The report also contains a list of enterprises with higher ratios of female managers among all the new managers as METI and TSE recognize such enterprises for their recent contribution to focusing on the accelerated promotion of female human resources. Furthermore, the report also introduces the ratios of enterprises that disclosed information on certain topics, based on which the Nadeshiko Brand enterprises were scored, as well as excellent case examples of the selected enterprises, showing the current situation of female employees who are playing active roles in Japanese companies.

FY 2014 Report on the Nadeshiko Brand: (in Japanese)


TSE press release: External Site Link (in Japanese)
(The address of the website will change to the following one on March 21 (Sat.), 2015: External Site Link (in Japanese))

Nadeshiko Brand as an Indicator of Enterprises that Encourage Women’s Success, METI: (in Japanese)

Diversity Management Selection 100, METI: External Site Link (in Japanese)

Promoting diversity: Human resource strategy in the era of globalization: External Site Link
(Facebook account of the Economic and Social Policy Office (in Japanese); access to this URL requires a Facebook account.)

Release date

March 18, 2015

Divisions in charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau

Related Information

Human Resources for Industry
Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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