Ministry of Economy, Trade and Industry
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METI to Start NIPPON QUESTTM- Website for the discovery and dissemination of unknown Japanese “regional specialties” to the world -

On August 11, 2015, the Ministry of Economy, Trade and Industry (METI) will start NIPPON QUESTTM, a website to showcase and disseminate unknown Japanese regional specialties to the world through proactive efforts by local communities. The website aims to promote communication between Japanese people who love a region of the country and foreigners who are fond of Japan by allowing them both to contribute and evaluate information about “regional specialties”, with the involvement of local communities.

1. Outline of the website

Although there are many regional products in Japan of which Japan should be proud, known as “regional specialties,” the fact is that some local communities lack the know-how to provide people overseas with this information and to conduct public relations activities.
NIPPON QUESTTM is a website which will showcase and disseminate unknown Japanese regional specialties to the world from each local community in order to promote the revitalization of local areas through the Cool Japan strategy.
On August 11, 2015, regional specialties that were contributed in advance (invitations for contributions started on July 1, 2015) will be posted on the website. In the future, visitors to NIPPON QUEST can not only contribute regional specialties themselves, but also evaluate specialties contributed by others and comment on them.

Site URL: External Site Link

2. Schedule

In 2015
August 11: The NIPPON QUEST website will open.
Mid-September: The functions of the website will be expanded.

In 2016
February (tentative): An annual award will be announced.

Inquiries from journalists:
NIPPON QUEST management office: Hakuhodo Inc.
Spokesmen: Mr. Ito and Mr. Oyanagi, J-ONE Communication Agency
TEL: 03-3584-4981 / FAX: 03-3584-5230

Inquiries from the public:
NIPPON QUEST management office
E-mail: mail_link


Release date

August 11, 2015

Division in Charge

Creative Industries Division, Commerce and Information Policy Bureau

Ministry of Economy, Trade and Industry
1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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