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METI Compiled a Survey Report on Business Activities Utilizing Social Media

Some leading enterprises have been utilizing Facebook, Twitter, and other social media to enhance their sales promotion, product planning, and other business activities. Aiming to disseminate such efforts, the Ministry of Economy, Trade and Industry (METI) has conducted a survey on case examples of leading enterprises. METI hereby announces that it has compiled a survey report and a collection of case examples in which the efforts of leading enterprises are described.

1. Background and objectives

Some enterprises have been utilizing Facebook, Twitter, and other social media for cultivation of sales channels, branding, and product planning by taking advantage of consumer needs discovered through such media. Although these efforts provide promise, most enterprises have not yet established methods or secured the necessary human resources or systems therefore, limiting the number of enterprises that can proactively take advantage of social media.

To address this situation, METI has compiled the results of a study on the challenges in disseminating the efforts of enterprises for advancing their business activities through the utilization of social media, formulated measures for overcoming these challenges, and assembled a collection of case examples in which the efforts of leading enterprises are described.

2. Key points of the report

  1. Impact of social media on business activities
    • Stimulating consumers through social media and receiving consumer reactions thereto are making impacts on business activities in a variety of phases, such as sales, product development, and expansion of business overseas.
    • Effective utilization of social media can enable businesses to ascertain consumer needs more swiftly and precisely, leading to developing their business in broader areas.
  2. Case examples of leading enterprises utilizing social media in and outside Japan
    • Enterprises that proactively take advantage of social media also utilize a variety of such technologies according to type of customer or characteristic feature of the products and services.
  3. Leading efforts toward enhancing effects
    • It was found that some businesses employ certain methods for assessing the effects of utilizing social media, including: monitoring the visitor traffic to their commerce websites; tracking the number of shared and linked websites; and indexing “engagement rates” for measuring the reaction of website users who have reviewed posts.
  4. Analyzing the results of a questionnaire distributed in a Briefing on Case Examples of Leading Businesses Utilizing Social Media
    • As a part of the measures for advancing business activities through the utilization of social media, on March 3, 2016, METI held a briefing on case example of leading enterprises.
    • At the briefing, METI distributed a questionnaire to participants and found in the results that many enterprises are aware of the challenges in human resources, knowledge, effective methods of utilizing social media, and other issues.
      Note: Scenes from the briefing are accessible on the METI Channel website.
  5. Challenges in utilization of social media and measures for facilitating such utilization
    • Aiming to develop the utilization of social media, it is considered to be significant to disseminate know-how, provide counseling opportunities on fostering experts, or develop assessment criteria.

3. Details of the collection of case examples

METI has compiled the efforts of 42 companies into a collection titled “Social Media Best Practices.” The collection includes the purposes of the companies in utilizing social media by [i] sales promotion, [ii] improvement of recognition, [iii] product development, [iv] support and [v] other categories, and introduces case examples.

4. Websites disclosing the report and other information

The report, collection of case examples and scenes from the briefing on March 3, 2016, are accessible on the following websites:

Release date

April 11, 2016

Division in Charge

Consumer Affairs Policy Planning Office, Commerce, Distribution and Industrial Safety Policy Group

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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