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METI to Hold Japan Content Showcase 2016 International Video, Music and Animation Fairs to be Jointly Held in Odaiba and Shibuya, Tokyo

From October 24 (Mon.) to 27 (Thurs.), 2016, the Ministry of Economy, Trade and Industry (METI) will hold Japan Content Showcase 2016 (JCS2016), which is an event combining international fairs for video, music and animation content in Odaiba and Shibuya, Tokyo.

1. Outline

Japan Content Showcase (JCS) is one of the core events of the CoFesta,* which is an international exhibition focused on content such as video, music and animation. JCS not only invites the rest of the world to experience the most attractive Japanese content, but also aims to further enhance the reach of Japanese content in coordination with other industries and promote overseas expansion of the entire content industry.

Title of event:
Japan Content Showcase 2016 (JCS2016)
METI, UNIJAPAN (secretariat of JCS2016; organizer of TIFFCOM); Foundation for Promotion of Music Industry and Culture (PROMIC) (organizer of TIMM); Association of Japanese Animations (AJA) (organizer of TIAF)
Period of event:
From October 24 (Mon.) to 27 (Thurs.), 2016
(Shibuya: From October 24 to 25; Odaiba: From October 25 to 27)
TIMM: Shibuya Excel Tokyo Hotel (1-12-2 Dogenzaka, Shibuya Ward, Tokyo);
TIFFCOM/TFA: Grand Nikko Tokyo Daiba (2-6-1 Daiba, Minato Ward, Tokyo)

CoFesta (Japan International Content Festival) is a project which aims to help the content industry— including games, animation, comics, character mascots, broadcasting, music and films, —and other industries closely related to the content industry--including fashion and design-- increase awareness of work of Japanese creators that were previously exhibited separately at various events by exhibiting them together at one major event.

2. Features of Japan Contest Showcase 2016

[i] Increasing the duration and number of venues

The three-day event of previous years has been increased to four days from October 24 to 27, 2016 and in addition to the normal, annual venue in Odaiba for TIFFCOM and TIAF events, a new main venue will be provided for TIMM in Shibuya, a source of pop culture. By utilizing these two main bases, JCS2016 will provide larger and more numerous booths for business negotiations and fortified business-matching events, thereby aiming to increase the enthusiasm of visitors beyond last year’s levels.

[ii] Supporting business matching events

JCS2016 will bring together leading buyers and producers from Asia and other areas from around the world. METI will also utilize this opportunity to support business-matching events between content-right holders in a variety of fields and such buyers.

JCS2016 will arrange business-matching events between buyers who are invited by the Japan External Trade Organization (JETRO) and exhibitors at the business-matching venue.

Furthermore, at an overseas agent business-matching event, it will also hold a business-matching session targeting overseas buyers and Japanese content-right holders, aiming to provide a new business-matching opportunity.

[iii] Holding seminars to provide information on the latest trends in domestic and overseas content industries

JCS2016 will also hold a seminar focusing on subjects and topics that have been attracting the attention of the content industry in recent years.

Virtual-reality (VR) technologies are gaining more attention due to the beginning of large-scale confidence by the private sector in the VR industry in 2016. Against this backdrop, JCS2016 decided to hold a seminar on October 26, 2016, focusing on VR technologies titled “Urgent issue!?: Near future forecast for content business and VR.” At the seminar, participants will discuss challenges that businesses are facing in entering the VR business and the future prospects for related businesses.

Furthermore, JCS2016 will hold other seminars focusing on the latest trends in domestic and overseas content industries, including Japanese artists’ overseas business development, the latest trends in film markets in China, and utilization of animated content. Through these efforts, Japanese companies will learn important information in preparing strategies for developing their content business overseas.

Release date

October 17, 2016

Division in Charge

Media and Content Industry Division, Commerce and Information Policy Bureau

Related Information

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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