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Traditional Japanese Crafts Will Be Showcased to Gain Publicity at the World’s Largest International Trade Fair for Consumer Goods To Be Exhibited at Ambiente 2017 in Germany

From February 10 (Fri.) to 14 (Tue.), 2017, Ambiente 2017, the world’s largest international trade fair for consumer goods, is to be held in Frankfurt, Germany. Through this opportunity, traditional Japanese crafts from across Japan will be exhibited. Through this event, Japan will convey to the world the attractiveness of such crafts, which have more than 100 years of history and which are created through superb techniques, imbued with beauty, and derived from Japan’s unique culture.

1. Purpose of the event

Ambiente is the world’s largest business-to-business trade fair for consumer goods and is held every February. Recently, traditional Japanese crafts have been incorporating new globally sought-out factors, such as design aesthetics and quality, which are free from the constraints of convention and provide beauty to our modern lives. At this event, Japan aims to attract a broad range of international visitors to Japan’s brand “DENSAN,” which represents traditional Japanese crafts that incorporate such new trends, and also aims to encourage the world to integrate the brand’s identity into a wide variety of cultures.

With support from the Ministry of Economy, Trade and Industry (METI), the Association for the Promotion of Traditional Craft Industries will exhibit such Japanese products at the event, introducing to visitors highly-selected crafts manufactured by 11 business operators from across Japan, focusing on the theme “DISCOVER JAPANESE TRADITIONAL CRAFT.” The Association will showcase the attractiveness of traditional Japanese crafts, representing Japan as a sophisticated manufacturing (monozukuri) country, and will encourage Japanese exhibitor companies to cultivate global markets and develop new business.

from left to right : Honshiozawa textiles (Sakai-Orimono Limited Company), Bizen Yaki ceramics (Bizen Ware Shop DAIKURA), Kyo Kumihimo braids (Showen Kumihimo)

from left to right : Yamanaka lacquerware (Urushi Art Hariya), Yamagata Imono casting (Chushin Kobo), Inshu paper (Taniguchi Aoya Washi Co. Ltd.)

2. Outline of the event

Ambiente 2017
February 10 (Fri.) to 14 (Tue.), 2017
International trade fair grounds (Messe Frankfurt), Germany
Expected Japanese enterprises and associations and crafts to be exhibited:


Sakai-Orimono Limited Company (Honshiozawa textiles), Shiga Prefecture Hemp Textiles Industrial Cooperative (Omi premium textile), Watabun Co., Ltd. (Nishijin Ori textiles)

Pottery and porcelain

Bizen Ware Shop DAIKURA (Bizen Yaki ceramics), Hirado Koshodanemon Kiln (Mikawachi ceramics)


Urushi Art Hariya (Yamanaka lacquerware)


Chushin Kobo (Yamagata Imono casting), Momentum Factory Orii Co., Ltd. (Takaoka copperware)

Japanese paper

Taniguchi Aoya Washi Co. Ltd. (Inshu paper)

Other crafts

Showen Kumihimo (Kyo Kumihimo braids), Hiroshima Artist Brush Manufacturing Co., Ltd. (Kumano Fude writing brushes)

Release date

January 23, 2017

Division in Charge

Traditional Craft Industry Office, Lifestyle Industries Division, Manufacturing Industries Bureau

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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