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METI Fukushima Revitalization Week to be Held Event for encouraging people to support Fukushima through raising awareness, shopping and eating

The Ministry of Economy, Trade and Industry (METI) has been striving to conduct countermeasures against negative effects of the reputation of Fukushima Prefecture. As one of the countermeasures, from July 31 (Mon.) to August 4 (Fri.), 2017, METI will hold an event titled METI Fukushima Revitalization Week, aiming to raise public awareness of the current state of Fukushima Prefecture.

1. Overview of the Fukushima Revitalization Fair


Title of event


July 31 (Mon.); from 10:00 to 18:30

- Fukushima Revitalization Fair
- Special events

Lobby on the first floor, METI Annex Building, (open-door style)

August 2 (Wed.); from 10:00 to 18:00

- Fukushima Revitalization Fair

Special site on the first basement level, Japan Patent Office (there is a security gate before entering the site)

August 2 (Wed.) and August 3 (Thur.); from 10:00 to 16:00

- METI Kids Day

- Lecture hall on the second basement level, METI Main Building

2. Outline of the events

Fukushima Revitalization Fair

Exhibition and sale of specialties of Fukushima Prefecture, such as peaches, processed foods, confectionery, beverages, noted sake brands, etc.
Explanation of MIDETTE外部リンク, a store in Nihombashi called “antenna shop” selling specialties in and conveying information on Fukushima; distribution of brochures describing tourism in Fukushima
“Akatsuki”, one of the special varieties of peaches cultivated in Fukushima

Special event

July 31 (Mon.);
from 12:20 to 13:00
Talk show:
Speakers: Mr. Osamu Suzuki, broadcast program writer, and Mr. Takashi Fukunishi, former soccer player for the Japanese national team
Understanding the hearts and minds of Fukushima
  • photo2
    Mr. Osamu Suzuki
  • photo3
    Mr. Takashi Fukunishi
  • Note: This special event will be broadcast on the Internet. Visit this website for event broadcast times.

Note: This event will also bring together a mascot called “Kibitan” representing Fukushima Prefecture, and “Miss Peach,” a group of women engaging in campaigns for selling peaches cultivated in Fukushima Prefecture to bolster the event.

  • photo4
  • photo5
    Miss Peach

METI Kids Day

Details of the Fukushima booth

  • Let’s see and know the attractiveness of Fukushima!: A quiz competition on tourism and agricultural products in Fukushima, experience-based event for manufacturing traditional crafts, provision of information on attractiveness of Fukushima by companies in the prefecture, etc.
  • Let’s see and know today’s Fukushima!: Shooting video clips to convey the current situation of Fukushima to visitors, etc.
  • What are radioactive rays?: Experience-based event for providing the opportunity for visitors to see radioactive rays, a quiz competition, etc.


  • We will prepare a variety of experience-based events that you would normally never experience elsewhere, as well as some gifts.
  • Kibitan will boost the event.

3. How to apply for interview on the event day

Interviews will be available on the event day. If you wish to partake in an interview, please contact Mr. Kaoru Katoh or Mr. Michihiro Horikawa by 16:00, July 28 (Fri.), 2017.

Release date

July 20, 2017

Division in Charge

Fukushima Public Relations Strategy and Reputational Management Department, Fukushima Reconstruction Promotion Group

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
Copyright Ministry of Economy, Trade and Industry. All Rights Reserved.