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Basic Plan for the Japan Pavilion at the Expo 2020 Dubai Formulated

The Ministry of Economy, Trade and Industry(METI)hereby announces that Japan formulated a basic plan for the Expo 2020 Dubai. This plan stipulates Japan’s messages to be delivered to the world at the Expo through the Japan Pavilion.

1. Basic ideas behind the exhibition of the Japan Pavilion

(1)Under the theme "Connecting Minds, Creating the Future," Japan, by placing the emphasis on cooperation and partnership, will utilize Expo 2020 Dubai to address challenges facing humanity that are difficult to solve on an individual-person basis. To this end, Japan will utilize its pavilion and exhibitions to proactively present its strong points and attractiveness to the world, focusing on this event's keyword, "Connect."

(2)Expo 2020 Dubai is the first International Registered Exposition to be held in the Middle East region and is expected to bring together a large number of global visitors. With this in mind, Japan aims to use this opportunity to promote the vitalization of its industries, to increase the number of overseas visitors to Japan, and to bring encouragement to the next-generation of human resources who will play core roles worldwide.

2. Messages Japan will deliver through the pavilion

With the keyword "Connect," Japan will communicate to the world its potential in cultivating a future society based on its distinguishing features, e.g., the spirit, technologies and culture unique to Japan. Specifically, Japan will deliver its messages from the following perspectives:

(1)「Connect」beyond time
(2)「Connect」beyond space
(3)「Connect」beyond national borders

As specific approaches to the success of the Japan Pavilion, Japan will achieve the following efforts to deliver "authentic Japan" to the rest of the world:[i]spatial designs that allow visitors to enjoy exhibits through their five senses,[ii]provision of simulated experiences to visitors through communication and other technologies, and[iii]creation of experience-based opportunities to have visitors enjoy exhibitions endowed with the spirit of Japan. Through these efforts, Japan will aim to design and create exhibits and experiences that impress visitors with the uniqueness and wonder of Japan.

3. Future schedule

According to the schedule, the Japan External Trade Organization(JETRO), an organization that will participate in the exposition, will specify the design, displays and other issues contained in the Japan Pavilion, based on the basic plan.

Release date

February 5, 2018

Division in Charge

International Exhibitions Promotion Office, Commerce and Service Industry Policy Group

Related website

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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