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Contest for Application Utilizing Data on Shopping Receipts Held To encourage people to experience fulfilling shopping by taking advantage of data

On March 7, 2018, the Ministry of Economy, Trade and Industry (METI) held a Contest for Application Utilizing Data on Shopping Receipts. METI examined 38 proposals offered by applicants for new ideas that may contribute to enhancing the fulfilling experience of shopping and solving problems facing stores, and selected and recognized 6 outstanding ideas from among them.

1. Background to the contest

Consumers’ purchase histories are useful data for businesses in developing and providing new products and services based on accurate understanding about consumers’ preferences. Shopping receipts or purchase history data are highly useful sources for businesses in ascertaining information on types of consumers, their shopping sites, and their purchased goods.

Digital shopping receipts, a tool attracting growing attention for accumulating data on purchase histories, are expected to further enhance value derived from such receipts along with advancement of developing approaches to utilization of such data.

In light of this background, METI held a contest for applications in which competitors pitch approaches to utilization of data on purchase histories. In the contest, competitors proposed new ideas to utilize purchase histories from a variety of viewpoints, thereby aiming to succeed in developing new approaches to utilization of data.

2. Outline of the contest

Under the optional themes of either “ideas to encourage people to enjoy the fulfilling experience of shopping” or “ideas to solve problems facing retailers,” METI called for applicants for the contest concerning new ideas for applications in which data on purchase histories are utilized, and received 38 proposals.

In the final examination of this contest, ten applicants, screened by application documents, made presentations on their proposals for new ideas before examiners consisting of executives of large-scale retailers and experts in the field of data analysis.

3. Results of the contest

As a result of presentation examination, METI recognized six winners as below.

  • Grand Award
    Adwel Inc.: SIRU+ (siru tas), shopping application for striking a balance between delightful dietary life and health
  • Excellence Award
    KYOCERA Communication Systems Co., Ltd.: Imakau, application as a shopping reminder
  • Excellence Award
    SNP: Nexswap, a website to connect users and goods
  • Examiners’ Special Award
    Magnetique, Inc.: Mirai Receipt, an EC business-matching service taking advantage of a user interface for shopping receipts
  • Good Idea Award
    e-ampersand: Let’s take a journey according to the lengths of your shopping receipts
  • User Examiners’ Award
    Set Japan Corporation, Inc.: RFID-based super acceleration of cash registers and a system encouraging customers to visit stores again

Scene of the contest

4. Details of the contest

  • Period of the call: From January 23 to February 20, 2018
  • Application contest: March 7, 2018
  • Number of applicants: 38
  • Company to which METI commissioned the project: Dai Nippon Printing Co., Ltd.
  • Operator: 01Booster Inc.

5. Finalists of the contest

  • AIQ
  • e-ampersand
  • NTT Data CCS Corporation
  • SNP
  • Adwel Inc.
  • Intage Inc.
  • Capital Asset Planning, Inc.
  • KYOCERA Communication Systems Co., Ltd.
  • Set Japan Corporation, Inc.
  • Magnetique, Inc.

6. Examiners

  • Mr. Yohei Akioka, executive officer/CIO, ASKUL Corporation
  • Mr. Hidenori Osano, executive officer, AEON Co., Ltd.
  • Mr. Yasushi Abe, director, Welcia Yakkyoku Co., Ltd.
  • Mr. Takahiro Hoshino, professor, Faculty of Economics, Keio University
  • Mr. Masahiko Yamanaka, president, KSP-SP Co., Ltd.
  • Mr. Hideto Suzuki, assistant director, Information System Division, SUMMIT, Inc.
  • Mr. Mitsuru Takaku, senior executive officer/PR director, Takashimaya Co., Ltd.
  • Mr. Shinji Nishikawa, vice president, Trial Holdings, Inc.
  • Mr. Jong-Hyong Kim, interactive director, Hakuhodo Inc.
  • Mr. Hideki Hasegawa, president, Hands Lab Inc.
  • Ms. Junko Watabe, director, Cross-divisional CRM Promotion Office, Recruit Holdings Co., Ltd.
  • Guest examiner: Ms. Monya Nakane, STARMARIE
  • Guest examiner: Mr. Hideki Hashimoto, SKY Perfect JSAT Corporation

Release date

March 8, 2018

Division in Charge

Consumer Affairs, Distribution and Retail Industry Division, Commerce and Service Industry Policy Group

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
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