Font Size Change
Easy Web Browsing tool

METI to Hold the Sixth Bike Love Forum in Ichinoseki, Iwate Prefecture

On August 3 (Fri.), 2018, the Ministry of Economy, Trade and Industry (METI), jointly with motorcycle-related associations and local governments, will hold the Sixth Bike Love Forum (BLF)* in Ichinoseki, Iwate Prefecture, at Bellino Hotel Ichinoseki, Iwate Prefecture. At the event, participants will hold discussions on ideal approaches to actions to reconstruct devastated areas and region-based measures for revitalizing them taking advantage of motorcycles, and representatives of the press and experts in the field of motorcycles will exchange views on motorcycle markets and future perspectives of users.

1. Outline of the forum

Date: August 3 (Fri.), 2018; from 12:45 to 17:30 (tentative)
Venue: Bellino Hotel Ichinoseki
(address: 179 Santanda, Yamanome, Ichinoseki City, Iwate Prefecture; telephone: 0191-23-1000)
Organizer: Bike Love Forum Executive Committee**

Program (tentative):

12:00: Doors open
12:45: Opening event

  • Opening remarks (METI and local governments as organizers)
  • Briefing on progress in developing the Policy Roadmap Concerning the Motorcycle Industry
  • Panel discussion: Topic “Creation of an outstanding motorcycle culture”
  • Talk show: Topic “Discussions on future perspectives of the domestic motorcycle market”
  • Panel discussion: Topic “Approaches to guiding motorcycle users to the future”


  • General summary:
    Speaker: Executive director, Japan Automobile Manufacturers Association, Inc.
  • Speech by a representative of the local government as an organizer of the 2019 BLF

17:30: Closing remarks

Speaker: Chairman, Japan Motorbike Cooperative Society
(This program may change without prior notice.)

Expected participants: Organizers of the forum, the press, and public visitors (admission free)

*1: Bike Love Forum (BLF)
The BLF is an initiative aiming to create a world-class, outstanding motorcycle culture, revitalize and promote the motorcycle industry and develop related markets. Placing motorcycle-related enterprises, associations, local governments, and other entities at the core, the forum provides related people including riders with opportunities to earnestly discuss how motorcycles have been accepted by society, how to make motorcycles a more integral part of society, and how motorcycles could be a part of society in the future.

**2: Bike Love Forum Executive Committee (in random order)
Japan Automobile Manufacturers Association, Inc.; Japan Motorbike Cooperative Society; Japan Motorcycle Promotion & Safety Association; Japan Automobile Importers Association; Japan Auto Parts Industries Association; Japan Auction Bike Association; Japan Motorcycle Accessories Association; Used Motorcycle Distribution Association; Mie Prefecture; Suzuka City; Shizuoka Prefecture; Hamamatsu City; Iwata City; Kumamoto Prefecture; and METI
[Co-organizers] Iwate Prefecture and Ichinoseki City

<Access map to the site>

2. Outline of the side event titled “Special Stage Commemorating the BLF in Ichinoseki, Iwate Prefecture: Miracle Pine Tree in Hiraizumi”

On August 4 (Sat.), 2018, the day following the forum, the Motorcycle Federation of Japan (MFJ) and the Motorcycle Journey and Touring 2018 for Supporting the Tohoku Region will hold a kick-off event of a motorcycle touring festival titled “Ride a Motorcycle throughout Tohoku!: MFJ Touring for Supporting Reconstruction of Tohoku” at U-dome, Ichinose Comprehensive Gymnasium.

MFJ official website explaining the outline of the event (in Japanese)Link


Under the slogan “July, August and September are Motorcycle Months,” associations in the motorcycle industry have been conducting a campaign to convey information on motorcycles to a broad range of people. The BLF has been held as one of the events involving this campaign.

Official website of the campaign (in Japanese)Link

Release date

May 23, 2018

Division in Charge

Automobile Division, Manufacturing Industries Bureau

Ministry of Economy, Trade and Industry1-3-1 Kasumigaseki, Chiyoda-ku, Tokyo 100-8901, Japan Tel: +81-(0)3-3501-1511
Copyright Ministry of Economy, Trade and Industry. All Rights Reserved.