September 18, 2018
Since its inauguration in FY2012, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have been jointly conducting the Nadeshiko Brand Initiative for the purpose of selecting and publicizing enterprises that encourage women’s success in the workplace.
In the FY2018 initiative, METI and the TSE decided to establish two new categories in addition to the existing Nadeshiko Brands: “Semi-Nadeshiko Brands” and a “List of the Nadeshiko Challenge Enterprises.” The former aims to evaluate outstanding enterprises in encouraging women’s success in the workplace based on broader perspectives, and the latter is a new framework in which enterprises are able to call public attention to their proactive efforts for encouraging women’s success in the workplace.
Prior to this selection, METI and the TSE will conduct a Survey of Enterprises Encouraging Women’s Success in the Workplace from October 22 to November 22, 2018. Based on the results of the survey, METI and the TSE will select successful enterprises as the Nadeshiko Brands and the Semi-Nadeshiko Brands and will also broadly publicize the selected pioneering efforts of enterprises to the public through a Report on the Nadeshiko Brands and other means. METI and the TSE are looking forward to receiving your responses.
Furthermore, on October 12, 2018, they will hold an explanatory meeting at the TSE and describe a method for selecting enterprises under the FY2018 Nadeshiko Brands initiative, the survey and other information.
1. Outline of the Nadeshiko Brands
The Nadeshiko Brand is an initiative aiming to introduce certain TSE-listed enterprises that are outstanding in terms of encouraging women’s success in workplace as attractive stocks for investors who emphasize improving corporate value in the mid- and long-term, thereby further enhancing the interests of investors in such outstanding enterprises and accelerating enterprises’ efforts to encourage women’s success in the workplace. METI and the TSE have been jointly conducted this initiative since FY2012.
Specifically, in the initiative, enterprises will first be selected according to the screening criteria, then evaluated based on the scoring criteria for measuring the empowerment of women, and finally be organized by sector and prioritized into the highest-scoring candidate enterprises before determining the winning enterprises.
The FY2018 Nadeshiko Brands will be announced on March 22 (Fri.), 2019.
METI website for the Nadeshiko Brands (the past Reports on the Nadeshiko Brands are accessible.)
2. Key points in selecting FY2018 brands
(1) Changes in requirements of the screening in line with the revision of the Corporate Governance Code and the Diversity 2.0 Action Guidelines
In response to the revision of the Corporate Governance Code and the acceleration of activities involving ESG investment and funding in the capital markets, in June 2018, METI revised the Diversity 2.0 Action Guidelines, a compilation of actions that enterprises should take for successful diversity management aiming to continue to create mid- to long-term corporate value.
As the revised Diversity 2.0 Action Guidelines stipulate securing diversity in boards of directors as an important action, METI prioritizes this action and decided to add a new requirement to the screening criteria of the FY2018 Nadeshiko Brands: candidate enterprises should have at least one female member on their boards of directors.
Reference: Toward Further Enrichment of Diversity 2.0 - Release of the recommendations compiled by the Study Group for Ideal Approaches to Diversity Management as a Competitive Strategy- (June 8, 2018)
(2) Selection of the Semi-Nadeshiko Brands
Under the Semi-Nadeshiko Brands, METI and the TSE will select semi-successful enterprises just below the Nadeshiko Brands. To be selected as a Semi-Nadeshiko Brand, enterprises are required to have at least one female board member, executive officer or director.
(3) List of the Nadeshiko Challenge Enterprises initiative that will encourage selected enterprises to call public attention to their efforts
METI and the TSE have been publicizing only the names of enterprises that were not chosen as winners of Nadeshiko Brand recognition but responded to the survey. However, they decided to compile a list of enterprises’ efforts and the level of information disclosures concerning the efforts as well as their names into the List of the Nadeshiko Challenge Enterprises to publicize enterprises that are proactive in empowering women in the workplace. This information will be publicized if the respondent enterprises agree to the conditions.
Note: On the survey questionnaire sheet, METI and the TSE will provide an explanation of the information to be publicized and a section for providing consent to the conditions. Accordingly, respondent enterprises will be able to select what corporate information they wish to have publicized on the list or whether or not they wish to have such information publicized in the list.
3. Survey on Enterprises Encouraging Women’s Success in the Workplace, an effort for selecting the Nadeshiko Brands
METI will conduct a survey targeting all TSE-listed companies, to ascertain the current state of such enterprises’ efforts or achievements involving their initiatives for encouraging women’s success in the workplace. METI will select Nadeshiko Brands and Semi-Nadeshiko Brands from the enterprises that have responded to the questionnaire and also select other enterprises that have been engaging in pioneering empowerment initiatives under the Noteworthy Enterprises category.
METI will also give feedback to all respondent companies to provide information helping such companies promote their efforts. To this end, METI strongly recommends that target companies submit the questionnaire even if incomplete.
Following on from the FY2017 survey, the FY2018 survey will be conducted via a website designated exclusively for this purpose. On October 15, 2018, METI will mail out guidelines to the survey, including an official ID, password and other data, to the personnel department or a department in charge of the empowerment initiatives in all TSE-listed enterprises. The response period is from October 22 to November 22, 2018. For details on the survey, visit the METI website or contact Nikkei Research Inc., to which METI commissioned the project.
Inquiries about the survey:
Nikkei Research Inc.
Telephone: 03-5296-5154 (direct line)
4. Holding an explanatory meeting for the FY2018 Nadeshiko Brands initiative
METI and the TSE will hold an explanatory meeting in order to broadly raise public awareness of the selection method of enterprises in the FY2018 Nadeshiko Brand initiative, such as selection criteria of the brands and the implementation of the survey. Prior to the explanation of the selection method, as a guest speaker, Ms. Yoshiko Takayama, Managing Director, J-Eurus IR Co., Ltd., will deliver a keynote speech.
- Date and time:
- October 12 (Fri.), 2018; from 13:00 to 14:15 (the reception counter will open at 12:30)
- TSE Hall, second floor of the TSE (2-1 Nihombashi Kabutocho, Chuo-ku, Tokyo)
- 13:00-13:05 : Opening remarks (TSE)
- 13:05-13:35: Keynote speech: Ms. Yoshiko Takayama, Managing Director, J-Eurus IR Co., Ltd.
- 13:35-13:55: Outline of the FY2018 Nadeshiko Brand initiative (METI)
- 13:55-14:15 : Outline of the Survey on Enterprises Encouraging Women’s Success in the Workplace (Secretariat of Nikkei Research Inc.)
- 14:15-14:20: Q&A session
Division in Charge
Economic and Social Policy Office, Economic and Industrial Policy Bureau