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Oral Healthcare Forum 2018 “Oral Healthcare Frontline in Malaysia, Thailand and Japan” to be Held

Experts in the field of dentistry are invited to Japan from Malaysia and Thailand for the first time

September 27, 2018

The Ministry of Economy, Trade and Industry (METI) will hold the Oral Healthcare Forum and invite experts in the field of dentistry to Japan from Malaysia and Thailand to participate. At the event, Japan’s experts in the field of dentistry will explain the importance of oral healthcare in improving quality of life (QOL) to a public audience. At the same time, those in charge of dental healthcare policy in Malaysia and Thailand will hold lectures on the local circumstances surrounding and policies on dental healthcare. Those experts from both countries will also visit actual sites involved in advanced oral healthcare in Japan, so as to enrich cooperation between Japan, Malaysia and Thailand in the field of oral healthcare.

1. Background

Against the backdrop of aging populations and increasing lifespans, the importance of oral care has become ever more critical to improving QOL. In 1989, Japan launched a national campaign to create a more effective dental care system, known as the 8020 Campaign, which set as a goal the preservation of twenty or more teeth for all individuals until the age of eighty. The program has been regarded as a success, with over 50% of eighty-year-olds having achieved this target in 2016. Backed by consumer interest and strong consumer demand for quality in the industry, Japanese oral care products are outstanding in preventing periodontal disease and tooth decay. Sharing Japan’s efforts for oral healthcare with Asian countries is considered to be an effective means of promoting advanced Japanese oral care techniques worldwide while improving QOL in other Asian countries.

2. Efforts

From the perspective of enriching cooperation between Japan, Malaysia and Thailand in the field of oral healthcare, the following three projects are being implemented.

(1) Holding the Oral Healthcare Forum 2018 “The Oral Healthcare Frontline in Malaysia, Thailand and Japan ”

The Oral Healthcare Forum will be held and experts in the field of dentistry from Malaysia and Thailand (as shown in (2) below) will be invited to participate. It aims to develop oral healthcare efforts in each country by sharing information on the situation and policies related to dental healthcare in each country and improving mutual understanding.

Date and time: October 12, 2018 (Fri), 14:00-16:30
Venue: Sakura B Meeting Room, Courtyard Marriott Tokyo Ginza Hotel
Program (Language: English)
14:00-14:10 Opening remarks by the Ministry of Economy, Trade and Industry
14:10-14:40 Keynote lecture by Dr. Kakuhiro Fukai, Director, Fukai Institute of Health Science, “8020 Campaign and Healthy Longevity in Japan - Evidence and Health Policy-”
14:40-15:10 Presentation by the Ministry of Health Malaysia, “Situation and Policy of Dental Health in Malaysia”
15:10-15:40 Presentation by the Ministry of Public Health Thailand, “Situation and Policy of Dental Health in Thailand”
15:40-16:00 Presentation by companies
Presentation by Lion Corporation, “Our Business Activities in Thailand and Malaysia”
Presentation by Sunstar Inc., “Future Direction of Sunstar’s Asia Business”
16:00-16:30 Question and answer session facilitated by Dr. Kakuhiro Fukai

Inquiries to: Trade & Industry Projects GroupⅡ, Trade & Industry Projects Promotion Department, the Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS)
Tel: +81-3-3888-8240
Email: oralhealthcare-cg@aots.jp
* This Forum is part of the Healthcare Innovation Weeks Asia-Japan 2018.

(2) Implementation of invitation projects

With an aim to improve understanding of Japan’s oral health care program and to contribute to the promotion of dental healthcare policies in each country, 14 experts including those in charge of dental healthcare policy, dentists, and dental hygienists are to be invited to Japan from Malaysia and Thailand. Those experts will exchange views with the Ministry of Health, Labour and Welfare (which promotes the dental healthcare policy of Japan including the 8020 Campaign), the Japan Dental Association, and the Japan Dental Hygienists’ Association. In addition, they will visit actual sites of medical care, elderly care and childcare, and of the development and production of Japan’s excellent oral care products.

Period: From October 9 (Tue) to 15 (Mon), 2018
Venue: Tokyo, Kanagawa, Saitama, Osaka, and Hyogo
Planned destinations for visits: the offices of the Ministry of Health, Labour and Welfare, Japan Dental Association, Japan Dental Hygienists’ Association, and municipal governments, and local clinics, nursery facilities, dental clinics, manufacturers of oral care products

(3) Local seminars

Following the previous fiscal year, officials from the Ministry of Health, Malaysia, and the Ministry of Public Health Thailand, stakeholders from the fields of dental medical care and distribution and the press, are invited to the seminar with dentists and dental hygienists, representatives from manufacturers of oral healthcare products, and officials from METI from Japan participating and in attendance. These experts will explain Japan’s high public awareness of oral healthcare and the advanced products that support such awareness. These efforts are expected to contribute to improving understanding among consumers of both the importance of oral healthcare and the superiority of Japanese products.

Period: From January 28 (Mon) to February 1 (Fri), 2019
Location: Malaysia (Kuala Lumpur, Penang), Thailand (Bangkok and environs)

<Reference: Implementation structure of projects (1) to (3)>

Organizer: METI (Program for Improving the Business Environment related to Trade and Investment)
Co-organizer: Japan Dentifrice Manufacturers’ Association (JDMA)
Implementing organization: The Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS)
Participating companies: Earth Corporation, Kao Corporation, Sunstar Inc., Nippon Zettoc Co., Ltd., and Lion Corporation

Division in Charge

Bio-Business Promotion Office, Bio-Industry Division, Commerce and Service Industry Policy Group, Commerce and Information Policy Bureau