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  5. METI to Start “Hashiwatashi” Project

METI to Start “Hashiwatashi” Project

Project for expanding consumption by conveying information on the Chugoku and other regions

November 13, 2018

The Ministry of Economy, Trade and Industry (METI) launched an initiative titled Hashiwatashi Project aiming to recover tourism demand in the Chugoku and other regions of Japan which have been suffering from a decrease in the number of visitors due to damage caused by the Heavy Rain Event of July 2018.

Hashiwatashi means “bridging” in Japanese. The regions covered by this project are connected each other via bridges across the Inland Sea. This project aims to play a role as a bridge between residents in these regions and visitors from Japan and abroad.

Under the project, METI will take support measures for these regions including promotional activities toward counteracting negative perceptions of travel throughout the area due to damage incurred from the heavy rain, and will dispatch experts to assist municipalities and/or organizations aiming to increase consumption within the target regions.

1. Call for applications for projects to be assisted by dispatched experts

METI started a call for applications for projects to be assisted by dispatched experts. METI will dispatch experts for events and other efforts conducted by municipalities and/or organizations which endeavor to further increase consumption in the target regions, i.e. projects to improve regional resources, for e.g., regional products, services and events; and seminars, presentations, workshops and consultations concerning sustainable development of regional tourism industry.

Period of the support project: Until February 28 (Thur.), 2019 (Note: METI will end the project soon after the project reaches the upper limit of the budget.)

2. Call for applicants willing to provide products and services to be supported by experts called “producers” for branding products and services

METI started a call for applicants willing to provide products and services, which are produced in the target regions and worthy to be advertised to both Japan and abroad. Aiming to attract visitors and increase their consumption in the target regions, adopted businesses will be provided support measures including advice on developing marketing channel and public relation activities from producers designated by the secretariat.

Period of the support project: From November 12 (Mon.) to 12:00 p.m. to December 30 (Fri.), 2018

3. Open of an official website

METI opened an official website to disseminate the attractiveness of these regions, target areas that METI will support, to people inside and outside Japan and to call for applicants for projects for supporting the regions through dispatching experts or those for assisting businesses in vitalizing the regions through support by producers for branding products and services.

Target regions of the support measures are 13 prefectures affected by the Heavy Rain Event of July 2018: Gifu, Kyoto, Hyogo, Tottori, Shimane, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi and Fukuoka Prefectures.

Division in Charge

Cool Japan Policy Division, Commerce and Service Industry Policy Group