January 15, 2019
The Ministry of Economy, Trade and Industry (METI) hereby announces that LINE Corporation and Lawson, Inc. decided to adopt the Standard Specifications for Digital Shopping Receipts, a standard that METI formulated in June 2018, in their demonstration test that the companies will conduct in Fukuoka City. METI will endeavor to raise public awareness of the standard specifications to encourage supply chains to more efficiently utilize the data that is available and relevant to their operations.
Consumer purchase histories provide useful data for businesses in developing and bringing new products and services to market because they allow for more accurate understanding of consumer preferences. Meanwhile, as many businesses use different, in-house formats in generating such data, if they try to make use of data generated by other businesses, they need to create exchange tables or undertake data cleansing (e.g., rectification of corrupted data items) and this causes difficulties in efficiently making use of such data.
To overcome this obstacle, METI formulated the Standard Specifications for Digital Shopping Receipts in June 2018 as an effort to develop a more efficient environment for businesses to make use of purchase history data.
2. Standard Specifications for Digital Shopping Receipts
This standard defines the basic format to be used in the distribution of purchase history data with exhaustive definitions and instructions on categorization and storage of data items to be collected and printed on shopping receipts. The standard specification adopted JSON as the data description language and permits all items, except the TOP tag and structured tag to be excluded. This approach provides users with flexible usage options.
3. Outline of the project which adopted the standard specifications
Title: Demonstration test for promoting utilization of purchase history data taking advantage of LINE application in Fukuoka City
- Organizers: LINE Corporation and Lawson, Inc.
- Period: From January 15 (Tue.) to 31 (Thur.), 2019
- Target sites: Lawson convenience stores in Fukuoka City (approximately 200 stores)
- Details: This demonstration test aims to ascertain data collaboration within supply chains by taking the following steps: [i] the convenience stores in Fukuoka City deploy a campaign on soft drinks taking advantage of a digital platform operated by LINE Corporation; [ii] with prior consent from consumers who participate in the campaign, they acquire purchase history data on soft drinks that the consumers have purchased, to which the standard specification is adopted, and [iii] they provide the data to collaborating soft-drink manufacturers taking advantage of the platform.
4. Future actions
METI will continue to develop business environments through variety of efforts including raising public awareness of the standard specifications, so as to encourage supply chains to more efficiently utilize the data that is available and relevant to their operations.
Division in Charge
Consumer Affairs, Distribution and Retail Industry Division, Commerce and Service Industry Policy Group