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Official Logo and Symbolic Mark for the Japan Pavilion of the Expo 2020 Dubai Determined

February 14, 2019

The Minister of Economy, Trade and Industry (METI) hereby announces that an official logo and a symbolic mark for the Japan Pavilion of the Expo 2020 Dubai has been determined.

Prior to this determination, targeting rising graphic designers, the government of Japan called on the public for logos and symbolic marks. After strict examination, the following combination of a logo and a symbolic mark was selected from 100 entries.

This symbolic mark represents Japan's embrace of unity created by people joining hands toward a shared future.

1. Selected logo and symbolic mark

2. Concept of the design of the symbolic mark

“Japan's embrace of unity created by people joining hands toward a shared future”
Four triangles having different sizes and shapes at the corners of a square represent people opening their arms and joining hands with each other to form an oval. This shape represents Japan’s future in which all sorts of people join hands with each other and form an empathic connection regardless of race, age and gender.

The asymmetric oval in the center represents: a flexible form that is suitable for Japan to take as it becomes increasingly diversified in the future; and new ideas and rich imagination derived from people working together.

Japan hopes that this symbol of synergism will become a sign of cooperation where people get together for a common purpose and for a shared future.

3. Profile of the designer

Note: If you wish to use the selected logo and symbolic mark, you must submit a request for permission to the government. For further information, contact the division in charge for use of the official logo and symbolic mark as below.

Reference 1: Outline of the call and selection

Targeting the regular JAGDA members who are entitled to win the JAGDA New Designers Awards as applicants, the government of Japan called for logos and symbolic marks that represent Japan and the Japan Pavilion, have the potential to be widely recognized by people inside and outside Japan and make all staff involved in the Japan Pavilion feel proud.

Reference 2: Theme and vision involving the Japan Pavilion

Theme of the Japan Pavilion (tentative):
“The Crosspoint for the Future. Join. Sync. Act”

Vision for the Japan Pavilion:
Through fusion of technology, people and ideas, with a global perspective, Japan can generate action to construct a better world. Japan has faced and tackled unprecedented challenges, producing numerous solutions in the process. With this experience, Japan will take the initiative to lead the world in resolving problems by adding clarity to issues and appealing to countries to work together.
Bonding with others, sharing a mutual understanding and taking action are important to our future. As a global crossing point, Japan is in a position to create harmony and innovation. Japan Pavilion will offer such an experience.
 

Division in Charge

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