February 14, 2019
The Minister of Economy, Trade and Industry (METI) hereby announces that an official logo and a symbolic mark for the Japan Pavilion of the Expo 2020 Dubai has been determined.
Prior to this determination, targeting rising graphic designers, the government of Japan called on the public for logos and symbolic marks. After strict examination, the following combination of a logo and a symbolic mark was selected from 100 entries.
This symbolic mark represents Japan's embrace of unity created by people joining hands toward a shared future.
1. Selected logo and symbolic mark
2. Concept of the design of the symbolic mark
“Japan's embrace of unity created by people joining hands toward a shared future”
Four triangles having different sizes and shapes at the corners of a square represent people opening their arms and joining hands with each other to form an oval. This shape represents Japan’s future in which all sorts of people join hands with each other and form an empathic connection regardless of race, age and gender.
The asymmetric oval in the center represents: a flexible form that is suitable for Japan to take as it becomes increasingly diversified in the future; and new ideas and rich imagination derived from people working together.
Japan hopes that this symbol of synergism will become a sign of cooperation where people get together for a common purpose and for a shared future.
3. Profile of the designer
- Profile of the designer:
Mr. Yutaka Masuda, graphic designer and art director, SUN-AD Company Limited
Born in Tokyo in 1984, Mr. Masuda graduated from the Toyo Institute of Art and Design and joined SUN-AD Company in 2010 after having worked for an advertisement production company. In his current company, he is engaging in creating designs in all graphic fields, including advertisements, catalogs, product packages and companies’ visual identities (VI). He is a member of the Japan Graphic Designers Association (JAGDA). As recent works, he has designed a logo for KUKAN BORN for Panasonic Corporation, a mark for the 40th anniversary of the inauguration of Yamanashi Prefectural Museum of Art, a newspaper advertisement for Kibun Foods Inc., and others.
- Mr. Masuda’s comments
I appreciate that the Japanese government has opened a door to our generation and given an opportunity to participate in such an international event. Commitment to a project that represents Japan sometime in the future has been my dream. I believe that this symbolic mark will serve as a sign toward which people join together, synchronize with each other and envision their future. I understand that the government adopted my design in part in expectation for my own professional advancement, and accordingly, I will continue to dedicate myself toward creating new designs that contribute to society.
Reference 1: Outline of the call and selection
Targeting the regular JAGDA members who are entitled to win the JAGDA New Designers Awards as applicants, the government of Japan called for logos and symbolic marks that represent Japan and the Japan Pavilion, have the potential to be widely recognized by people inside and outside Japan and make all staff involved in the Japan Pavilion feel proud.
- Period of the call: From July 23 (Mon.) to August 31 (Fri.), 2018
- Examination: An examination committee of experts and others examined logos that were entered for the call.
- Total number of entries for the call: 100
Reference 2: Theme and vision involving the Japan PavilionTheme of the Japan Pavilion (tentative):
“The Crosspoint for the Future. Join. Sync. Act”
Vision for the Japan Pavilion:
Through fusion of technology, people and ideas, with a global perspective, Japan can generate action to construct a better world. Japan has faced and tackled unprecedented challenges, producing numerous solutions in the process. With this experience, Japan will take the initiative to lead the world in resolving problems by adding clarity to issues and appealing to countries to work together.
Bonding with others, sharing a mutual understanding and taking action are important to our future. As a global crossing point, Japan is in a position to create harmony and innovation. Japan Pavilion will offer such an experience.
Division in Charge
- Information on this press release:
International Exhibitions Promotion Office, Commerce and Service Industry Policy Group
- Contact counter for use of the official logo and symbolic mark:
Public Relations Office of the Japan Pavilion of the Expo 2020 Dubai