Mr. Kunihiko Morinaga, ANREALAGE Determined as the Designer to Produce Official Uniforms for the Japan Pavilion at Expo 2020 Dubai
Toray Industries, Inc. determined as a partner sponsor
August 27, 2019
The Ministry of Economy, Trade and Industry (METI) hereby announces that Mr. Kunihiko Morinaga, ANREALAGE will serve as the designer to produce official uniforms for the Japan Pavilion at Expo 2020 Dubai. He will express “connection” through Japan’s uniforms by incorporating highly-functional raw materials manufactured by Toray Industries, Inc., with cultural elements of Dubai and the Middle East.
1. Overview of the uniforms
In light of the theme of Expo 2020 Dubai titled “Connecting Minds, Creating the Future” and that of the Japan Pavilion titled “The Crosspoint for the Future” (tentative), METI has been advancing preparations for exhibitions aiming at the creation of new value at the crosspoint of people and ideas derived from young Japanese talents who play a leading role in the next generation and companies that support them.
METI hereby announces that as participants in producing official uniforms that attendants at the Japan Pavilion will wear, Mr. Kunihiko Morinaga, ANREALAGE will serve as the designer, who is attracting global attention, and Toray Industries, Inc., as the partner sponsor, a company providing cooperation in this effort. The design of such uniforms is scheduled to be released in January 2020.
2. Overview of the designer
Born in Tokyo in 1980 and having graduated from the School of Social Sciences, Waseda University, Mr. Kunihiko Morinaga founded ANREALAGE in 2003. The company name is a coined term representing “a real: daily lives,” “un real: non-daily lives,” and “age: times.” His products are characterized by colorful, meticulous patchworks, clothes in unique shapes not bound to the human form and clothes proactively making use of technologies and new techniques, all of which are produced based on his design belief: “God is in the details.” Following his continuous release of his products at the Tokyo Collection, Mr. Morinaga made a debut appearance at the 2015 Spring/Summer collection of the Paris Collection in the fall of 2014. He is also a finalist of the LVMH Prize for Young Fashion Designers in 2019.
Comments from the designer:
It is my great pleasure to have the opportunity of being in charge of producing official uniforms of the exposition, an international stage. ANREALAGE has been producing clothes upholding the belief of crossing over the borderlines of “daily lives, non-daily lives and ages.” With this brand identity in hand, we will produce official uniforms free from stereotypical ideas, and that range across all borders, for the opportunity of the exposition, a crossover at which worldwide cultures meet. Bearing in mind the traditional Japanese sense of aesthetics, which has been handed down from generation to generation, we will strive to make clothes playing a role in connecting people or times.
3. Outline of Toray Industries, Inc.
Address: 2-1-1, Nihombashi Muromachi, Chuo Ward, Tokyo
Year of foundation: January 1926
As a manufacturer of raw materials, Toray Industries, Inc. has been creating cutting-edge materials and high-value added products in a variety of fields, such as fibers and films. The company will support Japan in providing visitors with services rich in “Omotenashi” (hospitality) unique to Japan through the provision of comfortable official uniforms taking advantage of highly-functional raw materials that the company produces.
Reference: Outline of the Japan Pavilion
- Theme of the Japan Pavilion (tentative): The Crosspoint for the Future. Join. Sync. Act
- Lead-organizing ministry: METI
- Co-organizing ministries: The Ministry of Internal Affairs and Communications, the Ministry of Education, Culture, Sports, Science and Technology, the Ministry of Agriculture, Forestry and Fisheries, and the Ministry of Land, Infrastructure, Transport and Tourism
- Participating organization: The Japan External Trade Organization (JETRO)
- Area of the site: Approximately 5,161.8 square meters
- Period: From October 20, 2020, to April 10, 2021
Division in Charge
International Exhibitions Promotion Office, Commerce and Service Industry Policy Group