METI Begins Distribution of Storefront RP Kits for the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers
Minister Seko visits Koenji Pal Shopping District Tokyo, to promote the project
August 28, 2019
1. Outline of the project
Along with the consumption tax rate hike from October 1, 2019, Japan will take measures for leveling consumer demand. As part of these measures, the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers aims to support SMEs and small enterprises in passing on premium points to consumers through cashless payment means for nine months from the start of the consumption-tax rate hike. This initiative will also be conducted from the viewpoint of improving the productivity of SMEs and enhancing consumer friendliness through introducing cashless payment systems into businesses.
2. Outline of Minister Seko’s visit to the mall
Prior to the start of the project, METI will send storefront PR kits of posters and stickers for the project to participating stores, aiming to enable consumers to identify participating stores and cashless payment means subject to the project at a glance. As a kick-off event of the project, on August 28 (Wed.), 2019, Minister Seko visited the District, distributed storefront PR kits for the project to participating small- and mid-sized stores, and put up PR posters for the same purpose.
- Speaking with the chairman and manager of the Koenji Pal Shopping District Promotion Association
Distributing a storefront PR kit to and putting up a storefront PR sticker at a stationer, Fujiya
Putting up a PR poster and sticker at nakaya, a sundries store providing traditional Japanese goods and dance programs
- Distributing a PR poster at Don Don Down on Wednesday Koenji, a chain store of secondhand clothing
3. Design of the storefront PR kits
Posters to show cashless payment means subject to the project (in the case where 5% of total purchases passes on to consumers as premium points):
- Note: The cashless payment means, which are represented by logos and other marks, subject to the project shown by such posters vary depending on the participating stores. These posters shown above are samples.
Stickers for the same purpose (in the case where 5% of total purchases passes on to consumers as premium points):
4. Future scheduleMETI will release on its website the cashless payment means subject to the project around early to mid September 2019 and will also release online map functions and applications to help users find participating stores around mid to late September 2019. Through such efforts, METI will deploy a full-fledged PR campaign for the project targeting consumers.
Division in Charge
Cashless Payment Promotion Office, Commerce and Service Industry Policy Group