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  5. METI Begins Distribution of Storefront RP Kits for the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers

METI Begins Distribution of Storefront RP Kits for the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers

Minister Seko visits Koenji Pal Shopping District Tokyo, to promote the project

August 28, 2019

On August 28 (Wed.), 2019, Mr. Hiroshige Seko, Minister of Economy, Trade and Industry, visited Koenji Pal Shopping District, Tokyo, put up PR posters and distributed storefront PR kits to small- and mid-sized stores participating in the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers.

1. Outline of the project

Along with the consumption tax rate hike from October 1, 2019, Japan will take measures for leveling consumer demand. As part of these measures, the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers aims to support SMEs and small enterprises in passing on premium points to consumers through cashless payment means for nine months from the start of the consumption-tax rate hike. This initiative will also be conducted from the viewpoint of improving the productivity of SMEs and enhancing consumer friendliness through introducing cashless payment systems into businesses.

2. Outline of Minister Seko’s visit to the mall

Prior to the start of the project, METI will send storefront PR kits of posters and stickers for the project to participating stores, aiming to enable consumers to identify participating stores and cashless payment means subject to the project at a glance. As a kick-off event of the project, on August 28 (Wed.), 2019, Minister Seko visited the District, distributed storefront PR kits for the project to participating small- and mid-sized stores, and put up PR posters for the same purpose.

Distributing a storefront PR kit to and putting up a storefront PR sticker at a stationer, Fujiya

Putting up a PR poster and sticker at nakaya, a sundries store providing traditional Japanese goods and dance programs

3. Design of the storefront PR kits

Posters to show cashless payment means subject to the project (in the case where 5% of total purchases passes on to consumers as premium points):

Stickers for the same purpose (in the case where 5% of total purchases passes on to consumers as premium points):

4. Future schedule

METI will release on its website the cashless payment means subject to the project around early to mid September 2019 and will also release online map functions and applications to help users find participating stores around mid to late September 2019. Through such efforts, METI will deploy a full-fledged PR campaign for the project targeting consumers.
 

Division in Charge

Cashless Payment Promotion Office, Commerce and Service Industry Policy Group