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  5. General Election for Outstanding Regional Brands in the Tohoku Region was Held

General Election for Outstanding Regional Brands in the Tohoku Region was Held

Grand Award and other awards were determined

December 23, 2019

The Japan Patent Office (JPO) and the Tohoku Bureau of Economy, Trade and Industry held the finals of the General Election for Outstanding Regional Brands in Sendai City, Miyagi Prefecture, on December 20 (Fri.), 2019.

University students and the local trademark right holder organizations made presentations on the idea of new business. The Grand Award and other awards were determined through examination by committee and by votes from the general public.

1. List of award-winning teams

 
Award Selection criteria Regionally based collective trademark Right holder University Team
Grand Award Earning the highest scores in all items under the selection criteria Yokote Yakisoba (fried noodles) Kyodokumiai Yokote Yakisoba Noren Kai (cooperative for fried noodle shops in Yokote City) Akita University Team Yokote Yakisoba
Uncovering Award Earning high scores in items involving discovering regional attractiveness (in terms of understanding, ideas and collaboration) Esashi Ringo (apples) Iwate Esashi Nogyo Kyodo Kumiai (agricultural cooperative in Esashi area) Miyagi Gakuin Women’s University Esashi Ringo Harvest
Conveyance Award Earning high scores in items involving conveyance of information on the target regions (in terms of expression, composition and regional uniqueness) Ashiro Sakiori (textiles) Hotarukago (circle for sakiori textiles) Iwate University sakiori
Development Award Earning high scores in items involving development of the target regions (in terms of novelty and progressiveness) Akita Yurigyu (beef) Akita Yurigyu Shinkou Kyogikai (council for vitalization of the Akita Yurigyu brand) Akita University Team Akita Yurigyu
Secretariat Director’s Award for the General Election for Outstanding Regional Brands in the Tohoku Region Determining the winner based on agreement among examiners Yamagata Seruri (celery) Yamagatashi Nogyo Kyodo Kumiai Aguri Center (agricultural center under the agricultural cooperative in Yamagata City) Tohoku University of Art and Design Team Yamagata Seruri of Motoyoshi Laboratory
Secretariat’s Award for the General Election for Outstanding Regional Brands in the Tohoku Region Determining the winner based on agreement among examiners Aomori Ai (indigo) Aomori Ai Sangyo Kyodo Kumiai (industrial cooperative for indigo in Aomori) Aomori University team A - i -
Presentation Award Best presentation Yamagata Seruri (celery) Yamagatashi Nogyo Kyodo Kumiai Aguri Center (agricultural center under the agricultural cooperative in Yamagata City) Tohoku University of Art and Design Team Yamagata Seruri of Motoyoshi Laboratory
Instagram Award Best conveyance through Instagram ® Ashiro Sakiori (textiles) Hotarukago (circle for sakiori textiles) Iwate University sakiori

A showcasing and tasting occasion in the East-West free passage in JR Sendai Station will be granted to the teams that advanced to the finals of the election. Everyone is welcome.

Date and time

February 15 (Sat.) and February 16 (Sun.), 2020; from 11:00 to 18:00 on both dates (tentative)

Venue

JR Sendai Station S-PAL East Building 2F, Sendai Station East-West Free Passage

Participating regional brands (tentative)

Kazamaura Ankou (anglerfish), Aomori Ai (indigo), Ashiro Sakiori (textiles), Esashi Ringo (apples), Ishinomaki Oden (hot-pot dishes), Misato Manma (rice bowl dishes), Akita Yurigyu (beef), Yokote Yakisoba (fried noodles), Yamagata Seruri (celery), Tuchiyu Onsen (hot springs)

2. Scenes from the finals

Reference: Outline of the finals of the General Election for Outstanding Regional Brands in the Tohoku Region

Reference: Overview of the General Election for Outstanding Regional Brands in the Tohoku Region

3. Regional Brand Fair in the Tohoku Region

The JPO and the Tohoku Bureau of Economy, Trade and Industry will hold a Regional Brand Fair in the Tohoku Region in Sendai City, Miyagi Prefecture. The fair will bring together regional specialties produced by the associations participating in the election.

The fair is a special opportunity for visitors to see and touch a variety of such products from the region. We are looking forward to seeing many of you there.

Date and time

January 24 (Fri.) and 25 (Sat.), 2020; from 10:00 to 21:00 on both dates (tentative)

Venue

S-PAL Square, 1st floor of Main Building, S-PAL Sendai (address: 1-1-1 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture)

Regional brands to participate in the fair (tentative)

Kazamaura Ankou (anglerfish); Owani Onsen Moyashi (bean sprouts); Aomori Ai (indigo); Nambu Ichiro Kabocha (squashes); Ashiro Sakiori (textile); Miyamorigawa Yasai Juice (vegetable juice); Esashi Ringo (apples); Shiogama Oden (hot-pot dishes); Ishinomaki Oden (hot-pot dishes); Ishinomaki Ochagashi (refreshments); Misato Manma (rice bowl dishes); Akita Yurigyu (beef); Yokote Yakisoba (fried noodles); Yamagata Seruri (celery); Yamagatameibutsu Tamakonnyaku (konjac); and Tuchiyu Onsen (hot springs)

4. (Reference) Outline of the Regional Collective Trademark System

Under the Regional Collective Trademark System, regional business cooperatives, industry associations, chambers of commerce and industry, NPOs and other associations are eligible for registering their own trademarks consisting of a combination of the name of the region and the name of the product or service, if they satisfy predetermined requirements.

Regional collective trademarks aim to appropriately protect regional brands, thereby contributing to supporting the consolidation of the industrial competitiveness and the revitalization of regional economies by maintaining the trust of businesses. As of the end of November 2019, 671 regional brands have been registered as regional collective trademarks.

Note: For a summary of the system and details of the regional collective trademarks that have been registered across Japan, visit the following JPO website for the system:

Note: The term “Instagram” is a trademark or registered trademark of Instagram, LLC.

Division in Charge

Trademark Division, Trademark and Customer Relations Department, Japan Patent Office