Acceptance of Applications Starts for Subsidies under the Subsidy Project of the Japan Content Localization and Distribution Live Entertainment (Subsidy Project J-LODlive)

1. Overview of the subsidy project

The Visual Industry Promotion Organization (VIPO), an organization adopted by METI as an operator or directly subsidized entity of the Subsidy Project J-LODlive under the FY2020 Supplementary Budget, will start accepting applications for subsidies. This subsidy project aims to subsidize the expenses that businesses incur in distributing video clips produced from live performances filmed in Japan to overseas markets.

As an action responding to the current situation where Japanese companies are losing opportunities to distribute Japan-originated content to overseas markets due to the spread of the novel coronavirus disease at home and abroad, this subsidy project aims to support businesses in advancing PR activities that feature Japan-originated content through conducting digital distribution to overseas markets of  PR video clips of live performances filmed in Japan and produced by the applicant businesses using the video of a portion of or the entire performance, provided that these performances such as music and theatrical performance, fall within the field of culture and art stipulated in Articles 8 to 11 of the Basic Act on Culture and the Arts (Act No. 148 of 2001). This effort is expected to contribute to promoting the dissemination of Japan-originated content to overseas markets and further encouraging related industries to expand their overseas business as well as attracting more overseas visitors to Japan, by triggering a Japan boom with the content based on these excellent performances.

2. Outline of the call

For more information, visit the VIPO website.

• Summary of the Subsidy Project J-LODlive (in Japanese)
• Website for the Subsidy Project J-LODlive (in Japanese)

Division in Charge

Media and Content Industry Division, Commerce and Information Policy Bureau