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  5. Decision of Companies Adopted for the First Term for the “Japan Brand Development Assistance Program (Special Reserves)” under the FY2020 Supplementary Budget

Decision of Companies Adopted for the First Term for the “Japan Brand Development Assistance Program (Special Reserves)” under the FY2020 Supplementary Budget

August 7, 2020

Applications were sought for the first term for the “Japan Brand Development Assistance Program (special reserves)” under the FY2020 supplementary budget from June 8 to June 29, 2020. Through strict examinations, 110 companies were adopted as shown below.

1. Outline of the program

Targeting SMEs that are endeavoring to develop new products and services, cultivate sales channels, execute a branding strategy for the purpose of expanding business domestically or overseas or acquiring new tourism demand, or private businesses or local organizations that assist multiple SMEs with those initiatives, this program subsidizes the expenses required for the initiatives, aiming to support local SMEs for their branding and cultivation of sales channels either domestically or overseas.

For the first term, adopted companies were decided through strict examinations by external examiners, focusing on SMEs that have positively employed new methods such as cloud funding, e-commerce and online business meetings.

2. Results

See the list of the adopted companies.

The results are also published on the national secretariat’s website (the following URL).

*First term
This subsidy program was established under the first supplementary budget for FY2020, but for companies that are eager to rapidly commence relevant business activities, preliminary examinations and adoption were conducted for applications submitted by June 29 as the first term.

Division in Charge

Office for Overseas Business Support, Startup and New Business Promotion Division, Business Support Department, Small and Medium Enterprise Agency